Brandwave

Pressure washer brands in New Zealand:Which brands are most popular in search?

In August 2026, Kärcher was the most searched among pressure washer brands in New Zealand, with an estimated 10.2K branded searches and 54.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kärcher54.3%
  2. Ozito41.3%
  3. Nilfisk2.6%
  4. Gerni1.8%

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Share of SearchLeaderboard

Compare the water blaster and pressure washer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pressure washer brands in New Zealand, by month

Share of Search by month for Kärcher, Ozito, Nilfisk. The figures are in the table below the chart.

View monthly share of search table
MonthKärcherOzitoNilfiskGerni
Oct 202558%36.3%3.7%2%
Nov 202561.7%33.6%3%1.8%
Dec 202559.7%36.2%2.5%1.6%
Jan 202652.4%42%3.7%1.9%
Feb 202655%40.9%2.7%1.4%
Mar 202654.2%41%3.1%1.7%
Apr 202654%41.7%3%1.3%
May 202654.6%41.7%2.3%1.5%
Jun 202655.9%40%2.7%1.5%
Jul 202657.5%38.7%2.3%1.5%
Aug 202654.3%41.3%2.6%1.8%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Kärcher

    54.3%

    held 1st · 10.2K estimated branded searches · -2.2% vs prior month · -3.2 points

  2. 2.Ozito

    41.3%

    held 2nd · 7.8K estimated branded searches · +10.7% vs prior month · +2.7 points

  3. 3.Nilfisk

    2.6%

    held 3rd · 490 estimated branded searches · +16.7% vs prior month · +0.3 points

  4. 4.Gerni

    1.8%

    held 4th · 330 estimated branded searches · +17.9% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among pressure washer brands in New Zealand?

In August 2026, Kärcher was the most searched among pressure washer brands in New Zealand, with an estimated 10.2K branded searches and 54.3% estimated Share of Search within this set. Ozito is in 2nd place, 13 percentage points behind at 41.3% Share of Search.

New Zealand pressure washer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kärcher58% → 54.3%61.7%Nov 202552.4%Jan 20261st
Ozito36.3% → 41.3%42%Jan 202633.6%Nov 20252nd
Nilfisk3.7% → 2.6%3.7%Oct 20252.3%May 20263rd
Gerni2% → 1.8%2%Oct 20251.3%Apr 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kärcher’s estimated Share of Search among pressure washer brands in New Zealand decreased from 58% to 54.3%.
  • Across the 11 months ending August 2026, Ozito’s estimated Share of Search among pressure washer brands in New Zealand increased from 36.3% to 41.3%.
  • Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among pressure washer brands in New Zealand decreased from 3.7% to 2.6%.
  • Across the 11 months ending August 2026, Kärcher’s estimated Share of Search among pressure washer brands in New Zealand peaked at 61.7% in November 2025 and was lowest at 52.4% in January 2026.
  • Across the 11 months ending August 2026, Ozito’s estimated Share of Search among pressure washer brands in New Zealand peaked at 42% in January 2026 and was lowest at 33.6% in November 2025.
  • Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among pressure washer brands in New Zealand peaked at 3.7% in October 2025 and was lowest at 2.3% in May 2026.
  • Across the 11 months ending August 2026, Gerni held steady: its estimated Share of Search among pressure washer brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand pressure washer brands in August 2026?

  1. In August 2026, Ozito gained estimated Share of Search among pressure washer brands in New Zealand, from 38.7% to 41.3%.

  2. In August 2026, Kärcher lost estimated Share of Search among pressure washer brands in New Zealand, from 57.5% to 54.3%.

  3. Estimated monthly branded searches for Nilfisk in New Zealand fell 34.7% over 11 measured months, from 750 to 490 in August 2026.

  4. Estimated monthly branded searches for Gerni in New Zealand fell 19.5% over 11 measured months, from 410 to 330 in August 2026.

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