Kärcher vs Nilfisk:Which is more popular by branded search in New Zealand?
In August 2026, Kärcher had more branded searches than Nilfisk among pressure washer brands in New Zealand. Kärcher was estimated to have 10.2K branded searches compared to Nilfisk’s 490, and held a 54.3% Share of Search versus Nilfisk’s 2.6%.
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Which is more popular in search, Kärcher or Nilfisk?
Compare the water blaster and pressure washer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kärcher, Nilfisk. The figures are in the table below the chart.
View monthly share of search table
| Month | Kärcher | Ozito | Nilfisk | Gerni |
|---|---|---|---|---|
| Oct 2025 | 58% | 36.3% | 3.7% | 2% |
| Nov 2025 | 61.7% | 33.6% | 3% | 1.8% |
| Dec 2025 | 59.7% | 36.2% | 2.5% | 1.6% |
| Jan 2026 | 52.4% | 42% | 3.7% | 1.9% |
| Feb 2026 | 55% | 40.9% | 2.7% | 1.4% |
| Mar 2026 | 54.2% | 41% | 3.1% | 1.7% |
| Apr 2026 | 54% | 41.7% | 3% | 1.3% |
| May 2026 | 54.6% | 41.7% | 2.3% | 1.5% |
| Jun 2026 | 55.9% | 40% | 2.7% | 1.5% |
| Jul 2026 | 57.5% | 38.7% | 2.3% | 1.5% |
| Aug 2026 | 54.3% | 41.3% | 2.6% | 1.8% |
| Sep 2026 | — | — | — | — |
How has the Kärcher and Nilfisk comparison changed over the last 12 months?
3 findings
- Kärcher was ahead of Nilfisk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kärcher’s estimated Share of Search among pressure washer brands in New Zealand moved from 58% to 54.3%, and its estimated monthly branded searches moved from 11.8K to 10.2K.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among pressure washer brands in New Zealand moved from 3.7% to 2.6%, and its estimated monthly branded searches moved from 750 to 490.
How did search popularity change for New Zealand pressure washer brands in August 2026?
2 changes
In August 2026, Kärcher lost estimated Share of Search among pressure washer brands in New Zealand, from 57.5% to 54.3%.
Estimated monthly branded searches for Nilfisk in New Zealand fell 34.7% over 11 measured months, from 750 to 490 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kärcher’s and Nilfisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kärcher
19 branded search terms
- kaercher com
- karcher
- karcher k2
- karcher k3
- karcher k3 power washer
- karcher k4
- karcher k4 power washer
- karcher k5
- karcher k7
- karcher near me
- karcher nz
- karcher online
- karcher pressure washer
- karcher sc3
- karcher vw2
- karcher water blaster
- karcher waterblaster
- karcher wd3
- karcher wd6
Nilfisk
4 branded search terms
- nilfisk pressure washer
- nilfisk water blaster
- nilfisk water blaster hose
- nilfisk waterblaster
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.