How popular isNilfisk in search?
In August 2026, there were an estimated 490 branded searches for Nilfisk in New Zealand which is down 34.7% over the last 11 months. Nilfisk holds 2.6% estimated Share of Search among New Zealand pressure washer brands and is ranked 3rd of 4 competitors for search popularity.
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Which pressure washer brands compete with Nilfisk?
Share of Search by month for Kärcher, Ozito, Nilfisk. The figures are in the table below the chart.
View monthly share of search table
| Month | Kärcher | Ozito | Nilfisk | Gerni |
|---|---|---|---|---|
| Oct 2025 | 58% | 36.3% | 3.7% | 2% |
| Nov 2025 | 61.7% | 33.6% | 3% | 1.8% |
| Dec 2025 | 59.7% | 36.2% | 2.5% | 1.6% |
| Jan 2026 | 52.4% | 42% | 3.7% | 1.9% |
| Feb 2026 | 55% | 40.9% | 2.7% | 1.4% |
| Mar 2026 | 54.2% | 41% | 3.1% | 1.7% |
| Apr 2026 | 54% | 41.7% | 3% | 1.3% |
| May 2026 | 54.6% | 41.7% | 2.3% | 1.5% |
| Jun 2026 | 55.9% | 40% | 2.7% | 1.5% |
| Jul 2026 | 57.5% | 38.7% | 2.3% | 1.5% |
| Aug 2026 | 54.3% | 41.3% | 2.6% | 1.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 10.2K | -2.2% | -3.2 points | |
| 2, held 2nd | 41.3% | 7.8K | +10.7% | +2.7 points | |
| 3, held 3rd | 2.6% | 490 | +16.7% | +0.3 points | |
| 4, held 4th | 1.8% | 330 | +17.9% | +0.2 points |
1.
Kärcher54.3%
held 1st · 10.2K estimated branded searches · -2.2% vs prior month · -3.2 points
2.
Ozito41.3%
held 2nd · 7.8K estimated branded searches · +10.7% vs prior month · +2.7 points
3.
Nilfisk
2.6%
held 3rd · 490 estimated branded searches · +16.7% vs prior month · +0.3 points
4.Gerni
1.8%
held 4th · 330 estimated branded searches · +17.9% vs prior month · +0.2 points
Compare search popularity between Nilfisk and its closest rivals
How has branded search demand for Nilfisk changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nilfisk in New Zealand fell from 750 to 490.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among pressure washer brands in New Zealand decreased from 3.7% to 2.6%.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among pressure washer brands in New Zealand peaked at 3.7% in October 2025 and was lowest at 2.3% in May 2026.
How did search popularity change for New Zealand pressure washer brands in August 2026?
4 changes
In August 2026, Ozito gained estimated Share of Search among pressure washer brands in New Zealand, from 38.7% to 41.3%.
In August 2026, Kärcher lost estimated Share of Search among pressure washer brands in New Zealand, from 57.5% to 54.3%.
Estimated monthly branded searches for Nilfisk in New Zealand fell 34.7% over 11 measured months, from 750 to 490 in August 2026.
Estimated monthly branded searches for Gerni in New Zealand fell 19.5% over 11 measured months, from 410 to 330 in August 2026.
How is Nilfisk measured?
Brandwave collects information about searches that people make online using Nilfisk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nilfisk pressure washer
- nilfisk water blaster
- nilfisk water blaster hose
- nilfisk waterblaster
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Is Nilfisk your brand?
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