Brandwave

Bosch vs Nilfisk:Which is more popular?

In September 2026, Nilfisk had more branded searches than Bosch among pressure washer brands in New Zealand. Nilfisk had about 500 branded searches, while Bosch had 110. Nilfisk made up 1.7% of all pressure washer brand searches we track, and Bosch accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about pressure washer brands, Bosch appeared in three of the five answers and Nilfisk in none.

Among pressure washer brands in New Zealand in September 2026

Who do people search for more?

Nilfisk, about 5 searches for every 1 for Bosch

Nilfisk 500 searchesBosch 110 searches

Who does AI mention more?

Bosch, mentioned in 3 of 5 answers, Nilfisk in 0

Bosch in 3 of 5Nilfisk in 0 of 5

Who does AI recommend more?

Bosch, the only one of the two named

Bosch first in 2Nilfisk never named

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Top pressure washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nilfisk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karcher1st
  2. Ryobi2nd
  3. Gerni3rd
  4. Stihl4th
  5. Bosch5th
  6. Ozito6th
  7. Nilfisk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gerni3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ozito1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pressure washer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Nilfisk more popular in search?

This chart shows how often people search Google for Bosch and Nilfisk by name. Each line represents a brand's share of searches for all seven pressure washer brands we track, month by month, from searches in New Zealand.

Bosch and Nilfisk among pressure washer brands in New Zealand, by month

Share of searches by month for Nilfisk, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiKarcherOzitoNilfiskGerniBosch
Oct 202531.8%24.2%25.1%14.8%2.5%1.1%0.5%
Nov 202531.5%28.6%24.3%12.5%1.9%0.85%0.4%
Dec 202530.2%28.8%24.8%13.4%1.6%0.74%0.48%
Jan 202634.5%26.3%20.6%15.2%2.2%0.93%0.3%
Feb 202639.7%24.4%19.6%13.9%1.5%0.61%0.27%
Mar 202634.6%29.6%18.3%14.7%1.7%0.82%0.43%
Apr 202635.5%25.9%20.7%15.2%1.8%0.63%0.28%
May 202642%21.7%20.6%13.5%1.3%0.71%0.28%
Jun 202635.8%24.3%21.9%15.4%1.6%0.67%0.3%
Jul 202633.3%22.1%25.7%16.1%1.5%0.91%0.44%
Aug 202631.4%25.8%23.1%16.8%1.7%0.88%0.41%
Sep 202629.8%29%22.1%16.1%1.7%0.9%0.38%

How has the Bosch and Nilfisk comparison changed over the last 12 months?

3 findings
  • Nilfisk was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among pressure washer brands in New Zealand moved from 0.5% to 0.38%, and its estimated monthly branded searches moved from 140 to 110.
  • Across the 12 months ending September 2026, Nilfisk’s share of searches among pressure washer brands in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 700 to 500.

How did search popularity change for New Zealand pressure washer brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Nilfisk in New Zealand fell 28.6% over 12 measured months, from 700 to 500 in September 2026.

  2. Estimated monthly branded searches for Bosch in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bosch’s and Nilfisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch pressure washer

Nilfisk

3 branded search terms

  • nilfisk pressure washer
  • nilfisk water blaster
  • nilfisk waterblaster

How the Brand Demand Index is measured

Other head-to-heads among pressure washer brands

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