Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 29.8% of all New Zealand pressure washer brand searches, placing Stihl first out of seven brands. When we asked both ChatGPT and Google AI Overviews about pressure washer brands, Stihl appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Stihl is the most searched of 7 competitors and the fourth most recommended in AI answers.

  1. StihlShare of searches 29.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. RyobiShare of searches 29%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. KarcherShare of searches 22.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. OzitoShare of searches 16.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. NilfiskShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top pressure washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karcher1st
  2. Ryobi2nd
  3. Gerni3rd
  4. Stihl4th
  5. Bosch5th
  6. Ozito6th
  7. Nilfisk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gerni3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ozito1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pressure washer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pressure washer brands compete with Stihl?

Stihl against pressure washer brands in New Zealand, by month

Share of searches by month for Stihl, Ryobi, Karcher, Ozito. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiKarcherOzitoNilfiskGerniBosch
Oct 202531.8%24.2%25.1%14.8%2.5%1.1%0.5%
Nov 202531.5%28.6%24.3%12.5%1.9%0.85%0.4%
Dec 202530.2%28.8%24.8%13.4%1.6%0.74%0.48%
Jan 202634.5%26.3%20.6%15.2%2.2%0.93%0.3%
Feb 202639.7%24.4%19.6%13.9%1.5%0.61%0.27%
Mar 202634.6%29.6%18.3%14.7%1.7%0.82%0.43%
Apr 202635.5%25.9%20.7%15.2%1.8%0.63%0.28%
May 202642%21.7%20.6%13.5%1.3%0.71%0.28%
Jun 202635.8%24.3%21.9%15.4%1.6%0.67%0.3%
Jul 202633.3%22.1%25.7%16.1%1.5%0.91%0.44%
Aug 202631.4%25.8%23.1%16.8%1.7%0.88%0.41%
Sep 202629.8%29%22.1%16.1%1.7%0.9%0.38%

  1. 1.Stihl

    29.8%

    Held 1st. 8.6K estimated branded searches, +0.94% vs prior month. Share -1.6 points.

  2. 2.Ryobi

    29%

    Held 2nd. 8.4K estimated branded searches, +19.4% vs prior month. Share +3.2 points.

  3. 3.Karcher

    22.1%

    Held 3rd. 6.4K estimated branded searches, +1.8% vs prior month. Share -1 points.

  4. 4.Ozito

    16.1%

    Held 4th. 4.7K estimated branded searches, +2.2% vs prior month. Share -0.6 points.

  5. 5.Nilfisk

    1.7%

    Held 5th. 500 estimated branded searches, +8.7% vs prior month. Share 0 points.

  6. 6.Gerni

    0.9%

    Held 6th. 260 estimated branded searches, +8.3% vs prior month. Share 0 points.

  7. 7.Bosch

    0.38%

    Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

34 comparisons

How has branded search demand for Stihl changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among pressure washer brands in New Zealand decreased from 31.8% to 29.8%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among pressure washer brands in New Zealand peaked at 42% in May 2026 and was lowest at 29.8% in September 2026.

How did search popularity change for New Zealand pressure washer brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among pressure washer brands in New Zealand, from 25.8% to 29%.

  2. In September 2026, Stihl lost share of searches among pressure washer brands in New Zealand, from 31.4% to 29.8%.

  3. In September 2026, Karcher lost share of searches among pressure washer brands in New Zealand, from 23.1% to 22.1%.

  4. In September 2026, Ozito lost share of searches among pressure washer brands in New Zealand, from 16.8% to 16.1%.

  5. Estimated monthly branded searches for Nilfisk in New Zealand fell 28.6% over 12 measured months, from 700 to 500 in September 2026.

  6. Estimated monthly branded searches for Bosch in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are Stihl’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl chainsaw
  • stihl concrete saw
  • stihl edger
  • stihl hedge trimmer
  • stihl lawn edger
  • stihl lawn mower
  • stihl line trimmer
  • stihl mower
  • stihl pole saw
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands4th of 810.4%Show ranking
Cordless chainsaw brands2nd of 621.1%Show ranking
Leaf blower brands3rd of 718.6%Show ranking
Lawn mower brands2nd of 1024.4%Show ranking
Stone saw brands2nd of 626%Show ranking
Cut off saw brands4th of 718%Show ranking
Garden tool brands4th of 1319.8%Show ranking
Air blower brands3rd of 620.3%Show ranking
Edger brands4th of 720.3%Show ranking
Cordless blower brands1st of 431.6%Show ranking
Grass trimmer brands1st of 827.9%Show ranking
Pruning saw brands2nd of 832.8%Show ranking
Hedge cutter brands1st of 433%Show ranking
Pressure washer brands1st of 729.8%Shown above
Earth auger brands3rd of 825.6%Show ranking
Power washer brands2nd of 826.1%Show ranking
Backpack sprayer brands2nd of 735.7%Show ranking
Lawn edger brands4th of 80.85%Show ranking
Post hole digger brands1st of 353%Show ranking
Leaf vacuum brands1st of 455.4%Show ranking
Backpack blower brands1st of 355.7%Show ranking
Robotic lawn mower brands2nd of 643.9%Show ranking
Brush cutter brands2nd of 546.2%Show ranking
Asphalt cutter brands2nd of 449.1%Show ranking
Brush blade brands2nd of 349.5%Show ranking
Power broom brands2nd of 348.9%Show ranking
Weed sprayer brands1st of 361.2%Show ranking
Hedge shears brands1st of 485.6%Show ranking
Tree loppers brands1st of 383.9%Show ranking
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