Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 35.7% of all New Zealand backpack sprayer brand searches, placing Stihl second out of seven brands. When we asked both ChatGPT and Google AI Overviews about backpack sprayer brands, Stihl appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Stihl is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. HusqvarnaShare of searches 36.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. StihlShare of searches 35.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. DeWaltShare of searches 25.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. SoloShare of searches 1.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. ECHOShare of searches 0.71%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top backpack sprayer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Stihl appeared in all three answers. Stihl is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Solo1st
  2. Stihl2nd
  3. Jacto3rd
  4. Husqvarna–
  5. DeWalt–
  6. ECHO–
  7. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 3Named in 3 of 3 ChatGPT answers
  • Solo3 of 3Named in 3 of 3 ChatGPT answers
  • Jacto2 of 3Named in 2 of 3 ChatGPT answers
  • Husqvarna0 of 3Named in 0 of 3 ChatGPT answers
  • DeWalt0 of 3Named in 0 of 3 ChatGPT answers
  • ECHO0 of 3Named in 0 of 3 ChatGPT answers
  • Greenworks0 of 3Named in 0 of 3 ChatGPT answers

See every answer about backpack sprayer brands

3 answers

  • Asked ChatGPT

    “Which backpack sprayer brand should I buy in New Zealand?”

    1. 1Solo
    2. 2Stihl
    3. 3Jacto

  • Asked ChatGPT

    “What are the best backpack sprayer brands in New Zealand?”

    1. 1Solo
    2. 2Stihl
    3. 3Jacto

  • Asked ChatGPT

    “What's the best backpack sprayer brand in New Zealand for garden spraying?”

    1. 1Solo
    2. 2Stihl

  • Searched Google, AI Overview

    “garden sprayer nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “battery backpack sprayer”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which backpack sprayer brands compete with Stihl?

Stihl against backpack sprayer brands in New Zealand, by month

Share of searches by month for Husqvarna, Stihl, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlDeWaltSoloECHOGreenworksJacto
Oct 202546.7%31.7%19%1.5%0.54%0.41%0.14%
Nov 202540.7%33.4%23.8%1.3%0.55%0.28%0.08%
Dec 202539.4%38.5%19.9%1.2%0.64%0.32%0.09%
Jan 202639.5%38.9%19.4%1.2%0.6%0.28%0.09%
Feb 202639.6%38.7%19.7%1.2%0.5%0.23%0.09%
Mar 202641.5%34.4%22%1%0.59%0.34%0.1%
Apr 202641.9%35.3%20.9%0.85%0.5%0.4%0.1%
May 202638.3%39.7%20%0.97%0.65%0.28%0.09%
Jun 202635.2%36%26.8%0.86%0.61%0.41%0.1%
Jul 202636.4%38.3%23.4%0.76%0.54%0.43%0.11%
Aug 202634.7%37.2%25.8%1.1%0.62%0.41%0.1%
Sep 202636.2%35.7%25.1%1.6%0.71%0.45%0.2%

  1. 1.Husqvarna

    36.2%

    Moved from 2nd to 1st. 7.2K estimated branded searches, +7.3% vs prior month. Share +1.5 points.

  2. 2.Stihl

    35.7%

    Moved from 1st to 2nd. 7.1K estimated branded searches, -1.5% vs prior month. Share -1.6 points.

  3. 3.DeWalt

    25.1%

    Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Solo

    1.6%

    Held 4th. 320 estimated branded searches, +52.4% vs prior month. Share +0.5 points.

  5. 5.ECHO

    0.71%

    Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.

  6. 6.Greenworks

    0.45%

    Held 6th. 90 estimated branded searches, +12.5% vs prior month. Share 0 points.

  7. 7.Jacto

    0.2%

    Held 7th. 40 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

34 comparisons

How has branded search demand for Stihl changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among backpack sprayer brands in New Zealand increased from 31.7% to 35.7%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among backpack sprayer brands in New Zealand peaked at 39.7% in May 2026 and was lowest at 31.7% in October 2025.

How did search popularity change for New Zealand backpack sprayer brands in September 2026?

6 changes

  1. In September 2026, Husqvarna overtook Stihl to become the leader among backpack sprayer brands in New Zealand, with 36.2% of the searches.

  2. In September 2026, Solo gained share of searches among backpack sprayer brands in New Zealand, from 1.1% to 1.6%.

  3. In September 2026, Stihl lost share of searches among backpack sprayer brands in New Zealand, from 37.2% to 35.7%.

  4. In September 2026, DeWalt lost share of searches among backpack sprayer brands in New Zealand, from 25.8% to 25.1%.

  5. Estimated monthly branded searches for Jacto in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

  6. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are Stihl’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl chainsaw
  • stihl concrete saw
  • stihl edger
  • stihl hedge trimmer
  • stihl lawn edger
  • stihl lawn mower
  • stihl line trimmer
  • stihl mower
  • stihl pole saw
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands4th of 810.4%Show ranking
Cordless chainsaw brands2nd of 621.1%Show ranking
Leaf blower brands3rd of 718.6%Show ranking
Lawn mower brands2nd of 1024.4%Show ranking
Stone saw brands2nd of 626%Show ranking
Cut off saw brands4th of 718%Show ranking
Garden tool brands4th of 1319.8%Show ranking
Air blower brands3rd of 620.3%Show ranking
Edger brands4th of 720.3%Show ranking
Cordless blower brands1st of 431.6%Show ranking
Grass trimmer brands1st of 827.9%Show ranking
Pruning saw brands2nd of 832.8%Show ranking
Hedge cutter brands1st of 433%Show ranking
Pressure washer brands1st of 729.8%Show ranking
Earth auger brands3rd of 825.6%Show ranking
Power washer brands2nd of 826.1%Show ranking
Backpack sprayer brands2nd of 735.7%Shown above
Lawn edger brands4th of 80.85%Show ranking
Post hole digger brands1st of 353%Show ranking
Leaf vacuum brands1st of 455.4%Show ranking
Backpack blower brands1st of 355.7%Show ranking
Robotic lawn mower brands2nd of 643.9%Show ranking
Brush cutter brands2nd of 546.2%Show ranking
Asphalt cutter brands2nd of 449.1%Show ranking
Brush blade brands2nd of 349.5%Show ranking
Power broom brands2nd of 348.9%Show ranking
Weed sprayer brands1st of 361.2%Show ranking
Hedge shears brands1st of 485.6%Show ranking
Tree loppers brands1st of 383.9%Show ranking
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