Brandwave

ECHO vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than ECHO among backpack sprayer brands in New Zealand. Stihl had about 7,080 branded searches, while ECHO had 140. Stihl made up 35.7% of all backpack sprayer brand searches we track, and ECHO accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about backpack sprayer brands, Stihl appeared in all three answers and ECHO in none.

Among backpack sprayer brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 51 searches for every 1 for ECHO

Stihl 7.1K searchesECHO 140 searches

Who does AI mention more?

Stihl, mentioned in every answer we collected

Stihl in 3 of 3ECHO in 0 of 3

Who does AI recommend more?

Stihl, the only one of the two named

Stihl first in 3ECHO never named

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Top backpack sprayer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Stihl appeared in all three answers. ECHO did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Solo1st
  2. Stihl2nd
  3. Jacto3rd
  4. Husqvarna–
  5. DeWalt–
  6. ECHO–
  7. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 3Named in 3 of 3 ChatGPT answers
  • Solo3 of 3Named in 3 of 3 ChatGPT answers
  • Jacto2 of 3Named in 2 of 3 ChatGPT answers
  • Husqvarna0 of 3Named in 0 of 3 ChatGPT answers
  • DeWalt0 of 3Named in 0 of 3 ChatGPT answers
  • ECHO0 of 3Named in 0 of 3 ChatGPT answers
  • Greenworks0 of 3Named in 0 of 3 ChatGPT answers

See every answer about backpack sprayer brands

3 answers

  • Asked ChatGPT

    “Which backpack sprayer brand should I buy in New Zealand?”

    1. 1Solo
    2. 2Stihl
    3. 3Jacto

  • Asked ChatGPT

    “What are the best backpack sprayer brands in New Zealand?”

    1. 1Solo
    2. 2Stihl
    3. 3Jacto

  • Asked ChatGPT

    “What's the best backpack sprayer brand in New Zealand for garden spraying?”

    1. 1Solo
    2. 2Stihl

  • Searched Google, AI Overview

    “garden sprayer nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “battery backpack sprayer”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ECHO or Stihl more popular in search?

This chart shows how often people search Google for ECHO and Stihl by name. Each line represents a brand's share of searches for all seven backpack sprayer brands we track, month by month, from searches in New Zealand.

ECHO and Stihl among backpack sprayer brands in New Zealand, by month

Share of searches by month for Stihl, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlDeWaltSoloECHOGreenworksJacto
Oct 202546.7%31.7%19%1.5%0.54%0.41%0.14%
Nov 202540.7%33.4%23.8%1.3%0.55%0.28%0.08%
Dec 202539.4%38.5%19.9%1.2%0.64%0.32%0.09%
Jan 202639.5%38.9%19.4%1.2%0.6%0.28%0.09%
Feb 202639.6%38.7%19.7%1.2%0.5%0.23%0.09%
Mar 202641.5%34.4%22%1%0.59%0.34%0.1%
Apr 202641.9%35.3%20.9%0.85%0.5%0.4%0.1%
May 202638.3%39.7%20%0.97%0.65%0.28%0.09%
Jun 202635.2%36%26.8%0.86%0.61%0.41%0.1%
Jul 202636.4%38.3%23.4%0.76%0.54%0.43%0.11%
Aug 202634.7%37.2%25.8%1.1%0.62%0.41%0.1%
Sep 202636.2%35.7%25.1%1.6%0.71%0.45%0.2%

How has the ECHO and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of ECHO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ECHO’s share of searches among backpack sprayer brands in New Zealand moved from 0.54% to 0.71%, and its estimated monthly branded searches moved from 120 to 140.
  • Across the 12 months ending September 2026, Stihl’s share of searches among backpack sprayer brands in New Zealand moved from 31.7% to 35.7%, and its estimated monthly branded searches moved from 7K to 7.1K.

How did search popularity change for New Zealand backpack sprayer brands in September 2026?

3 changes

  1. In September 2026, Husqvarna overtook Stihl to become the leader among backpack sprayer brands in New Zealand, with 36.2% of the searches.

  2. In September 2026, Stihl lost share of searches among backpack sprayer brands in New Zealand, from 37.2% to 35.7%.

  3. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ECHO’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ECHO

2 branded search terms

  • echo blower
  • echo trimmer

Stihl

2 branded search terms

  • 500i stihl
  • stihl

How the Brand Demand Index is measured

Other head-to-heads among backpack sprayer brands

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