Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 36.2% of all New Zealand backpack sprayer brand searches, placing Husqvarna first out of seven brands. When we asked both ChatGPT and Google AI Overviews about backpack sprayer brands, Husqvarna did not appear in any of the answers.

Search and AI answers in September 2026

Husqvarna is the most searched of 7 competitors and not listed in any AI answer.

  1. HusqvarnaShare of searches 36.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. StihlShare of searches 35.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. DeWaltShare of searches 25.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. SoloShare of searches 1.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. ECHOShare of searches 0.71%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top backpack sprayer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Husqvarna did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Solo1st
  2. Stihl2nd
  3. Jacto3rd
  4. Husqvarna–
  5. DeWalt–
  6. ECHO–
  7. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 3Named in 3 of 3 ChatGPT answers
  • Solo3 of 3Named in 3 of 3 ChatGPT answers
  • Jacto2 of 3Named in 2 of 3 ChatGPT answers
  • Husqvarna0 of 3Named in 0 of 3 ChatGPT answers
  • DeWalt0 of 3Named in 0 of 3 ChatGPT answers
  • ECHO0 of 3Named in 0 of 3 ChatGPT answers
  • Greenworks0 of 3Named in 0 of 3 ChatGPT answers

See every answer about backpack sprayer brands

3 answers

  • Asked ChatGPT

    “Which backpack sprayer brand should I buy in New Zealand?”

    1. 1Solo
    2. 2Stihl
    3. 3Jacto

  • Asked ChatGPT

    “What are the best backpack sprayer brands in New Zealand?”

    1. 1Solo
    2. 2Stihl
    3. 3Jacto

  • Asked ChatGPT

    “What's the best backpack sprayer brand in New Zealand for garden spraying?”

    1. 1Solo
    2. 2Stihl

  • Searched Google, AI Overview

    “garden sprayer nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “battery backpack sprayer”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which backpack sprayer brands compete with Husqvarna?

Husqvarna against backpack sprayer brands in New Zealand, by month

Share of searches by month for Husqvarna, Stihl, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlDeWaltSoloECHOGreenworksJacto
Oct 202546.7%31.7%19%1.5%0.54%0.41%0.14%
Nov 202540.7%33.4%23.8%1.3%0.55%0.28%0.08%
Dec 202539.4%38.5%19.9%1.2%0.64%0.32%0.09%
Jan 202639.5%38.9%19.4%1.2%0.6%0.28%0.09%
Feb 202639.6%38.7%19.7%1.2%0.5%0.23%0.09%
Mar 202641.5%34.4%22%1%0.59%0.34%0.1%
Apr 202641.9%35.3%20.9%0.85%0.5%0.4%0.1%
May 202638.3%39.7%20%0.97%0.65%0.28%0.09%
Jun 202635.2%36%26.8%0.86%0.61%0.41%0.1%
Jul 202636.4%38.3%23.4%0.76%0.54%0.43%0.11%
Aug 202634.7%37.2%25.8%1.1%0.62%0.41%0.1%
Sep 202636.2%35.7%25.1%1.6%0.71%0.45%0.2%

  1. 1.Husqvarna

    36.2%

    Moved from 2nd to 1st. 7.2K estimated branded searches, +7.3% vs prior month. Share +1.5 points.

  2. 2.Stihl

    35.7%

    Moved from 1st to 2nd. 7.1K estimated branded searches, -1.5% vs prior month. Share -1.6 points.

  3. 3.DeWalt

    25.1%

    Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Solo

    1.6%

    Held 4th. 320 estimated branded searches, +52.4% vs prior month. Share +0.5 points.

  5. 5.ECHO

    0.71%

    Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.

  6. 6.Greenworks

    0.45%

    Held 6th. 90 estimated branded searches, +12.5% vs prior month. Share 0 points.

  7. 7.Jacto

    0.2%

    Held 7th. 40 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

33 comparisons

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among backpack sprayer brands in New Zealand decreased from 46.7% to 36.2%.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among backpack sprayer brands in New Zealand peaked at 46.7% in October 2025 and was lowest at 34.7% in August 2026.

How did search popularity change for New Zealand backpack sprayer brands in September 2026?

6 changes

  1. In September 2026, Husqvarna overtook Stihl to become the leader among backpack sprayer brands in New Zealand, with 36.2% of the searches.

  2. In September 2026, Solo gained share of searches among backpack sprayer brands in New Zealand, from 1.1% to 1.6%.

  3. In September 2026, Stihl lost share of searches among backpack sprayer brands in New Zealand, from 37.2% to 35.7%.

  4. In September 2026, DeWalt lost share of searches among backpack sprayer brands in New Zealand, from 25.8% to 25.1%.

  5. Estimated monthly branded searches for Jacto in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

  6. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are Husqvarna’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna weed eater

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands5th of 88.2%Show ranking
Cordless chainsaw brands4th of 614.3%Show ranking
Leaf blower brands4th of 714.4%Show ranking
Lawn mower brands3rd of 1020.8%Show ranking
Stone saw brands4th of 617.9%Show ranking
Cut off saw brands3rd of 718.7%Show ranking
Garden tool brands3rd of 1320.1%Show ranking
Edger brands3rd of 720.8%Show ranking
Grass trimmer brands4th of 821.7%Show ranking
Riding lawn mower brands2nd of 724.3%Show ranking
Earth auger brands2nd of 826.5%Show ranking
Push mower brands2nd of 834.6%Show ranking
Walk behind mower brands2nd of 535%Show ranking
Backpack sprayer brands1st of 736.2%Shown above
Snow blower brands2nd of 640.3%Show ranking
Plate compactor brands2nd of 841.2%Show ranking
Lawn edger brands2nd of 840.9%Show ranking
Backpack blower brands2nd of 343.4%Show ranking
Robotic lawn mower brands1st of 645%Show ranking
Asphalt cutter brands1st of 449.2%Show ranking
Brush blade brands1st of 349.6%Show ranking
Power broom brands1st of 350.1%Show ranking
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