Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 21.7% of all New Zealand grass trimmer brand searches, placing Husqvarna fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about grass trimmer brands, Husqvarna appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Husqvarna is the fourth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. StihlShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. RyobiShare of searches 25.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. MakitaShare of searches 24.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. HusqvarnaShare of searches 21.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ECHOShare of searches 0.42%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top grass trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Husqvarna is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Stihl2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. ECHO5th
  6. Greenworks–
  7. Bosch–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grass trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which grass trimmer brands compete with Husqvarna?

Husqvarna against grass trimmer brands in New Zealand, by month

Share of searches by month for Stihl, Ryobi, Makita, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiMakitaHusqvarnaECHOGreenworksBoschMilwaukee
Oct 202527.9%21.6%19.2%30.4%0.35%0.32%0.09%0.03%
Nov 202529%27.9%16.3%25.9%0.35%0.35%0.1%0.02%
Dec 202529.3%29.6%17.3%23%0.37%0.37%0.1%0.05%
Jan 202630.8%25.2%18.6%24.6%0.37%0.39%0.06%0.03%
Feb 202632.2%22.1%19.2%25.7%0.32%0.32%0.09%0.03%
Mar 202628.5%25.4%19.7%25.8%0.36%0.21%0.03%0.03%
Apr 202630%22.6%20.4%26.3%0.31%0.28%0.09%0.03%
May 202634.8%18.2%20.4%25.9%0.43%0.22%0.06%0.03%
Jun 202631.3%20.8%22.8%24.3%0.42%0.24%0.03%0.03%
Jul 202631.9%20.1%23.3%24.1%0.35%0.18%0.04%0.04%
Aug 202630.8%23.5%22.2%22.8%0.4%0.24%0.07%0.03%
Sep 202627.9%25.4%24.3%21.7%0.42%0.21%0.06%0.03%

  1. 1.Stihl

    27.9%

    Held 1st. 9.3K estimated branded searches, +1.6% vs prior month. Share -2.9 points.

  2. 2.Ryobi

    25.4%

    Held 2nd. 8.5K estimated branded searches, +21.1% vs prior month. Share +1.9 points.

  3. 3.Makita

    24.3%

    Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.1 points.

  4. 4.Husqvarna

    21.7%

    Moved from 3rd to 4th. 7.3K estimated branded searches, +7.2% vs prior month. Share -1 points.

  5. 5.ECHO

    0.42%

    Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.

  6. 6.Greenworks

    0.21%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bosch

    0.06%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Milwaukee

    0.03%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

33 comparisons

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among grass trimmer brands in New Zealand decreased from 30.4% to 21.7%.
  • Across the 12 months ending September 2026, Husqvarna fell from 1st to 4th among grass trimmer brands in New Zealand.

How did search popularity change for New Zealand grass trimmer brands in September 2026?

6 changes

  1. In September 2026, Makita overtook Husqvarna to rank 3rd among grass trimmer brands in New Zealand, with 24.3% of the searches.

  2. In September 2026, Ryobi gained share of searches among grass trimmer brands in New Zealand, from 23.5% to 25.4%.

  3. In September 2026, Stihl lost share of searches among grass trimmer brands in New Zealand, from 30.8% to 27.9%.

  4. In September 2026, Husqvarna lost share of searches among grass trimmer brands in New Zealand, from 22.8% to 21.7%.

  5. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

  6. Estimated monthly branded searches for Greenworks in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

How are Husqvarna’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna weed eater

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands5th of 88.2%Show ranking
Cordless chainsaw brands4th of 614.3%Show ranking
Leaf blower brands4th of 714.4%Show ranking
Lawn mower brands3rd of 1020.8%Show ranking
Stone saw brands4th of 617.9%Show ranking
Cut off saw brands3rd of 718.7%Show ranking
Garden tool brands3rd of 1320.1%Show ranking
Edger brands3rd of 720.8%Show ranking
Grass trimmer brands4th of 821.7%Shown above
Riding lawn mower brands2nd of 724.3%Show ranking
Earth auger brands2nd of 826.5%Show ranking
Push mower brands2nd of 834.6%Show ranking
Walk behind mower brands2nd of 535%Show ranking
Backpack sprayer brands1st of 736.2%Show ranking
Snow blower brands2nd of 640.3%Show ranking
Plate compactor brands2nd of 841.2%Show ranking
Lawn edger brands2nd of 840.9%Show ranking
Backpack blower brands2nd of 343.4%Show ranking
Robotic lawn mower brands1st of 645%Show ranking
Asphalt cutter brands1st of 449.2%Show ranking
Brush blade brands1st of 349.6%Show ranking
Power broom brands1st of 350.1%Show ranking
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