Earth auger brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched earth auger brand in New Zealand, accounting for 29.2% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Stihl and Honda showed up in every answer. Stihl and Honda tied as the most recommended.
MakitaShare of searches 29.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
HusqvarnaShare of searches 26.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
StihlShare of searches 25.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
DeWaltShare of searches 18%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
ECHOShare of searches 0.51%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
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Top earth auger brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Stihl and Honda appeared every time. Stihl and Honda tied as the most recommended. Hyundai was third. Husqvarna, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stihl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Honda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hyundai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ECHO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Husqvarna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Greenworks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about earth auger brands
4 answers
Asked ChatGPT
“Which earth auger brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best earth auger brands in New Zealand?”
Asked ChatGPT
“What's the best earth auger brand in New Zealand for digging fence holes?”
Searched Google, AI Overview
“earth auger nz”
Searched Google, AI Overview
“post hole auger”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which earth auger brands do people search for most?
This chart shows how often people search Google for each earth auger brand by name. Each line represents a brand's share of searches for all eight earth auger brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Husqvarna, Stihl, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Husqvarna | Stihl | DeWalt | ECHO | Honda | Hyundai | Greenworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.3% | 36.6% | 24.6% | 14.8% | 0.42% | 0.21% | 0.04% | 0.04% |
| Nov 2025 | 20.9% | 32.8% | 26.6% | 19% | 0.44% | 0.16% | 0.03% | 0% |
| Dec 2025 | 23.5% | 30.7% | 29.7% | 15.4% | 0.5% | 0.14% | 0.04% | 0.04% |
| Jan 2026 | 23.5% | 30.8% | 30% | 14.9% | 0.46% | 0.18% | 0.04% | 0.04% |
| Feb 2026 | 23.3% | 30.9% | 29.9% | 15.2% | 0.39% | 0.18% | 0.04% | 0.04% |
| Mar 2026 | 24.6% | 32% | 26% | 16.7% | 0.45% | 0.22% | 0.04% | 0% |
| Apr 2026 | 24.8% | 32.1% | 26.7% | 15.8% | 0.38% | 0.19% | 0.04% | 0% |
| May 2026 | 23.5% | 29.9% | 30.5% | 15.4% | 0.5% | 0.21% | 0.04% | 0% |
| Jun 2026 | 25.2% | 26.8% | 27% | 20.1% | 0.46% | 0.34% | 0.04% | 0% |
| Jul 2026 | 26.4% | 27.3% | 28.3% | 17.3% | 0.4% | 0.24% | 0.04% | 0% |
| Aug 2026 | 25.6% | 26.5% | 27.8% | 19.3% | 0.46% | 0.31% | 0.04% | 0% |
| Sep 2026 | 29.2% | 26.5% | 25.6% | 18% | 0.51% | 0.22% | 0.04% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 29.2% | 8.1K | +22.7% | +3.7 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 26.5% | 7.3K | +7.2% | 0 points | |
| 3, moved from 1st to 3rd | 25.6% | 7.1K | -1.5% | -2.3 pointsmoved from 1st to 3rd | |
| 4, held 4th | 18% | 5K | 0% | -1.3 points | |
| 5, held 5th | 0.51% | 140 | +16.7% | 0 points | |
| 6, held 6th | 0.22% | 60 | -25% | -0.1 points | |
| 7, held 7th | 0.04% | 10 | 0% | 0 points | |
| 8, held 8th | 0% | 0 | — | 0 points |
1.
Makita29.2%
Moved from 3rd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.7 points.
26.5%
Held 2nd. 7.3K estimated branded searches, +7.2% vs prior month. Share 0 points.
3.
Stihl25.6%
Moved from 1st to 3rd. 7.1K estimated branded searches, -1.5% vs prior month. Share -2.3 points.
4.
DeWalt18%
Held 4th. 5K estimated branded searches, 0% vs prior month. Share -1.3 points.
5.
ECHO0.51%
Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.
6.
Honda0.22%
Held 6th. 60 estimated branded searches, -25% vs prior month. Share -0.1 points.
7.
Hyundai0.04%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0%
Held 8th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among earth auger brands in New Zealand?
8 brands
In September 2026, Makita was the most searched among earth auger brands in New Zealand, with an estimated 8.1K branded searches, 29.2% of all searches for the eight we track. Husqvarna is in 2nd place, 2.8 percentage points behind at 26.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 23.3% → 29.2% | 29.2%Sep 2026 | 20.9%Nov 2025 | 3rd → 1st |
| Husqvarna | 36.6% → 26.5% | 36.6%Oct 2025 | 26.5%Sep 2026 | 1st → 2nd |
| Stihl | 24.6% → 25.6% | 30.5%May 2026 | 24.6%Oct 2025 | 2nd → 3rd |
| DeWalt | 14.8% → 18% | 20.1%Jun 2026 | 14.8%Oct 2025 | 4th |
| ECHO | 0.42% → 0.51% | 0.51%Sep 2026 | 0.38%Apr 2026 | 5th |
| Honda | 0.21% → 0.22% | 0.34%Jun 2026 | 0.14%Dec 2025 | 6th |
| Hyundai | 0.04% | 0.04%Jul 2026 | 0.03%Nov 2025 | 8th → 7th |
| Greenworks | 0.04% → 0% | 0.04%Jan 2026 | 0%Nov 2025 | 7th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among earth auger brands in New Zealand increased from 23.3% to 29.2%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among earth auger brands in New Zealand decreased from 36.6% to 26.5%.
- Across the 12 months ending September 2026, Stihl’s share of searches among earth auger brands in New Zealand increased from 24.6% to 25.6%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among earth auger brands in New Zealand increased from 14.8% to 18%.
- Across the 12 months ending September 2026, Makita’s share of searches among earth auger brands in New Zealand peaked at 29.2% in September 2026 and was lowest at 20.9% in November 2025.
- Across the 12 months ending September 2026, Stihl’s share of searches among earth auger brands in New Zealand peaked at 30.5% in May 2026 and was lowest at 24.6% in October 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among earth auger brands in New Zealand peaked at 20.1% in June 2026 and was lowest at 14.8% in October 2025.
- Across the 12 months ending September 2026, Makita rose from 3rd to 1st among earth auger brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among earth auger brands in New Zealand.
- Across the 12 months ending September 2026, Stihl fell from 2nd to 3rd among earth auger brands in New Zealand.
- Across the 12 months ending September 2026, Hyundai rose from 8th to 7th among earth auger brands in New Zealand.
- Across the 12 months ending September 2026, Greenworks fell from 7th to 8th among earth auger brands in New Zealand.
- Across the 12 months ending September 2026, ECHO and Honda held steady: their share of searches among earth auger brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand earth auger brands in September 2026?
6 changes
In September 2026, Makita overtook Stihl and Husqvarna to become the leader among earth auger brands in New Zealand, with 29.2% of the searches.
In September 2026, Stihl lost share of searches among earth auger brands in New Zealand, from 27.8% to 25.6%.
In September 2026, DeWalt lost share of searches among earth auger brands in New Zealand, from 19.3% to 18%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
Estimated monthly branded searches for Greenworks in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
Estimated monthly branded searches for Husqvarna in New Zealand fell 29.5% over 12 measured months, from 10.4K to 7.3K in September 2026.
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