Brandwave

How popular isHonda?

In September 2026, people searched for Honda by name about 40,400 times in New Zealand, about the same as the previous year. These searches made up 0.22% of all New Zealand earth auger brand searches, placing Honda sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about earth auger brands, Honda appeared in all answers and was the joint most recommended of the eight.

Search and AI answers in September 2026

Honda is the sixth most searched of 8 competitors and the joint most recommended in AI answers.

  1. MakitaShare of searches 29.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. HusqvarnaShare of searches 26.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. StihlShare of searches 25.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. DeWaltShare of searches 18%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. HondaShare of searches 0.22%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top earth auger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Honda appeared in all four answers. Honda is the joint most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Honda1st
  3. Hyundai3rd
  4. ECHO4th
  5. Makita5th
  6. Husqvarna–
  7. DeWalt–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hyundai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ECHO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husqvarna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenworks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about earth auger brands

4 answers

  • Asked ChatGPT

    “Which earth auger brand should I buy in New Zealand?”

    1. 1Honda
    2. 2Stihl
    3. 3Hyundai
    4. 4Makita

  • Asked ChatGPT

    “What are the best earth auger brands in New Zealand?”

    1. 1Stihl
    2. 2Honda
    3. 3ECHO
    4. 4Hyundai

  • Asked ChatGPT

    “What's the best earth auger brand in New Zealand for digging fence holes?”

    1. 1Honda
    2. 2Stihl

  • Searched Google, AI Overview

    “earth auger nz”

    1. 1Stihl
    2. 2Honda

  • Searched Google, AI Overview

    “post hole auger”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which earth auger brands compete with Honda?

Honda against earth auger brands in New Zealand, by month

Share of searches by month for Makita, Husqvarna, Stihl, DeWalt, Honda. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaHusqvarnaStihlDeWaltECHOHondaHyundaiGreenworks
Oct 202523.3%36.6%24.6%14.8%0.42%0.21%0.04%0.04%
Nov 202520.9%32.8%26.6%19%0.44%0.16%0.03%0%
Dec 202523.5%30.7%29.7%15.4%0.5%0.14%0.04%0.04%
Jan 202623.5%30.8%30%14.9%0.46%0.18%0.04%0.04%
Feb 202623.3%30.9%29.9%15.2%0.39%0.18%0.04%0.04%
Mar 202624.6%32%26%16.7%0.45%0.22%0.04%0%
Apr 202624.8%32.1%26.7%15.8%0.38%0.19%0.04%0%
May 202623.5%29.9%30.5%15.4%0.5%0.21%0.04%0%
Jun 202625.2%26.8%27%20.1%0.46%0.34%0.04%0%
Jul 202626.4%27.3%28.3%17.3%0.4%0.24%0.04%0%
Aug 202625.6%26.5%27.8%19.3%0.46%0.31%0.04%0%
Sep 202629.2%26.5%25.6%18%0.51%0.22%0.04%0%

  1. 1.Makita

    29.2%

    Moved from 3rd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.7 points.

  2. 2.Husqvarna

    26.5%

    Held 2nd. 7.3K estimated branded searches, +7.2% vs prior month. Share 0 points.

  3. 3.Stihl

    25.6%

    Moved from 1st to 3rd. 7.1K estimated branded searches, -1.5% vs prior month. Share -2.3 points.

  4. 4.DeWalt

    18%

    Held 4th. 5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.ECHO

    0.51%

    Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.

  6. 6.Honda

    0.22%

    Held 6th. 60 estimated branded searches, -25% vs prior month. Share -0.1 points.

  7. 7.Hyundai

    0.04%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Greenworks

    0%

    Held 8th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Honda and its closest rivals

Every comparison with Honda

40 comparisons

How has branded search demand for Honda changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda in New Zealand held steady, from 42.3K to 40.4K.
  • Across the 12 months ending September 2026, Honda’s share of searches among earth auger brands in New Zealand held steady, from 0.21% to 0.22%.

How did search popularity change for New Zealand earth auger brands in September 2026?

6 changes

  1. In September 2026, Makita overtook Stihl and Husqvarna to become the leader among earth auger brands in New Zealand, with 29.2% of the searches.

  2. In September 2026, Stihl lost share of searches among earth auger brands in New Zealand, from 27.8% to 25.6%.

  3. In September 2026, DeWalt lost share of searches among earth auger brands in New Zealand, from 19.3% to 18%.

  4. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

  5. Estimated monthly branded searches for Greenworks in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

  6. Estimated monthly branded searches for Husqvarna in New Zealand fell 29.5% over 12 measured months, from 10.4K to 7.3K in September 2026.

How are Honda’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • honda
  • honda accord
  • honda auger
  • honda car
  • honda cars
  • honda civic
  • honda crv
  • honda fit
  • honda hrv
  • honda jazz
  • honda odyssey
  • honda post hole borer

Do you work for Honda? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Honda compete?

Honda is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car brands4th of 874.6%Show ranking
Chainsaw and outdoor power brands1st of 843.5%Show ranking
Dirt bikes brands1st of 485.1%Show ranking
Earth auger brands6th of 80.22%Shown above
Creator with pink hair and a pink jacket

Is Honda your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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