Brandwave

Car brands in New Zealand:Which brands are most popular in search?

In August 2026, Toyota was the most searched among car brands in New Zealand, with an estimated 171K branded searches and 13.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Toyota13.8%
  2. Mitsubishi4.9%
  3. BYD4.3%
  4. Ford4.2%
  5. Mazda4.2%
  6. Honda3.7%
  7. Tesla3.5%
  8. Kia3.3%
  9. Nissan3.3%
  10. BMW3.1%
  11. +77 more

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Share of SearchLeaderboard

Compare automotive marques sought by New Zealanders for new and used cars, utes, and SUVs, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car brands in New Zealand, by month

Share of Search by month for Toyota, Mitsubishi, BYD, Ford, Mazda, Honda, Tesla, Kia, Nissan, BMW, Subaru, Volkswagen, Audi, Mercedes-Benz, Suzuki, Hyundai, Porsche. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaMitsubishiBYDFordMazdaHondaTeslaKiaNissanBMWSubaruVolkswagenAudiMercedes-BenzSuzukiHyundaiPorscheLamborghiniZeekrLand RoverLexusHoldenJaecooGWMJeepFerrariAston MartinJaguarSkodaCheryGeelyVolvoMclarenDodgeRolls-RoyceHavalMGDenzaLeapmotorPeugeotIsuzuCupraXPENGChevroletMINIDongfengPolestarLDVMahindraBentleyCadillacAlfa RomeoFiatMaseratiGMCKGMDaihatsuLotusChryslerInfinitiGenesisRenaultCitroenTankDatsunRAMSmartHummerIneosOpelAbarthSaabTVRSeatMorganOraCaterhamJacLadaLincolnAlpineDSPlymouthRoverAustinProtonPontiac
Oct 202514.1%4.9%2.6%4.5%4.1%4%3.4%3.5%3.9%3.3%3.2%3.2%2.9%2.7%3%2.6%2.5%1.8%0.8%1.5%1.3%1.3%0.75%0.83%1%1%0.81%0.91%0.86%0.58%0.3%0.86%1.3%0.88%0.69%0.88%0.74%0.12%0.49%0.68%0.7%0.68%0.19%0.56%0.52%0.21%0.66%0.39%0.52%0.5%0.42%0.36%0.4%0.44%0.36%0.4%0.25%0.26%0.35%0.28%0.17%0.28%0.25%0.29%0.24%0.18%0.16%0.14%0.17%0.15%0.06%0.1%0.09%0.06%0.05%0.04%0.03%0.05%0.05%0.05%0.03%0.04%0.03%0.02%0.01%0.01%<0.01%
Nov 202514%4.8%3.1%5%4%3.7%3.1%3.6%3.9%3.1%3.1%3.2%2.6%2.8%2.9%2.5%2.6%2.1%0.64%1.5%1.2%1.4%0.77%0.82%1%1.1%0.83%0.88%0.94%0.58%0.32%0.89%1.4%0.86%0.71%0.73%0.84%0.23%0.43%0.65%0.67%0.63%0.27%0.48%0.55%0.54%0.63%0.38%0.44%0.45%0.43%0.37%0.42%0.45%0.37%0.37%0.25%0.3%0.3%0.26%0.17%0.28%0.25%0.19%0.24%0.17%0.12%0.14%0.18%0.13%0.07%0.1%0.08%0.06%0.06%0.03%0.04%0.05%0.03%0.03%0.02%0.05%0.02%0.01%0.01%0.01%<0.01%
Dec 202514%4.9%2.8%4.5%3.9%4.2%3%3.8%3.4%3.2%3.2%2.9%2.7%2.9%2.9%2.5%2.4%1.8%0.66%1.4%1.4%1.3%0.73%0.86%1%1%0.73%1%0.93%0.66%0.35%0.88%1.2%0.79%0.6%0.84%0.84%0.68%0.43%0.7%0.71%0.72%0.19%0.58%0.57%0.36%0.65%0.39%0.48%0.55%0.46%0.38%0.42%0.49%0.41%0.4%0.26%0.28%0.4%0.27%0.16%0.29%0.25%0.23%0.27%0.17%0.13%0.15%0.23%0.2%0.07%0.09%0.09%0.05%0.06%0.04%0.04%0.05%0.03%0.03%0.03%0.06%0.02%0.01%0.01%<0.01%<0.01%
Jan 202615%4.9%3.8%4.9%4.3%4%3.1%4.2%3.5%2.8%3.2%3%2.6%2.9%2.9%2.6%2%1.4%0.59%1.4%1.4%1.2%0.84%0.97%0.97%0.97%0.7%0.76%0.92%0.62%0.34%0.9%0.82%0.7%0.63%0.84%0.93%0.53%0.44%0.66%0.67%0.66%0.28%0.46%0.51%0.32%0.6%0.37%0.48%0.4%0.4%0.35%0.38%0.42%0.35%0.38%0.27%0.27%0.3%0.24%0.17%0.25%0.25%0.2%0.22%0.18%0.14%0.12%0.16%0.14%0.07%0.09%0.08%0.06%0.04%0.04%0.04%0.05%0.04%0.04%0.03%0.07%0.02%0.02%0.01%<0.01%<0.01%
Feb 202615.4%5%3%4.3%4.5%4.2%2.8%3.8%3.5%3%3.2%3.2%2.7%2.7%2.9%2.6%2.3%1.7%0.72%1.3%1.4%1.3%0.82%0.83%0.97%1%0.69%0.7%0.97%0.66%0.38%0.85%0.88%0.81%0.6%0.78%0.83%0.5%0.38%0.71%0.71%0.66%0.33%0.53%0.52%0.39%0.52%0.41%0.42%0.43%0.42%0.37%0.39%0.4%0.37%0.37%0.27%0.24%0.33%0.33%0.19%0.28%0.26%0.22%0.22%0.17%0.15%0.13%0.17%0.14%0.07%0.1%0.08%0.05%0.06%0.04%0.04%0.05%0.04%0.05%0.03%0.04%0.02%0.02%0.01%<0.01%<0.01%
Mar 202613.4%4.4%7.1%3.7%3.5%3.6%5%3.9%3.8%3%2.6%2.7%2.3%2.6%2.6%2.5%2.1%1.6%1.3%1.2%1.3%1.1%1%0.88%0.75%0.85%0.64%0.68%0.86%0.81%0.7%0.86%0.83%0.65%0.55%0.86%0.98%0.37%0.6%0.58%0.58%0.6%0.55%0.44%0.48%1.4%1%0.34%0.37%0.4%0.43%0.29%0.4%0.31%0.3%0.29%0.24%0.21%0.23%0.22%0.14%0.26%0.22%0.18%0.21%0.13%0.18%0.12%0.14%0.14%0.09%0.08%0.07%0.04%0.04%0.05%0.03%0.06%0.03%0.03%0.03%0.03%0.02%0.01%0.01%<0.01%<0.01%
Apr 202613.3%4.6%6.9%3.7%3.3%3.5%4.7%3.7%3.3%2.8%2.7%2.9%2.2%2.4%2.6%2.5%2.2%1.5%1.6%1.1%1.2%1.4%1.2%0.94%0.76%0.81%0.66%0.73%0.86%0.95%0.83%0.96%0.73%0.71%0.65%0.83%0.89%0.47%0.72%0.61%0.54%0.6%0.64%0.61%0.5%1.3%0.83%0.35%0.38%0.39%0.4%0.33%0.37%0.34%0.33%0.28%0.25%0.23%0.25%0.25%0.16%0.25%0.21%0.2%0.19%0.15%0.19%0.13%0.13%0.15%0.07%0.09%0.08%0.05%0.05%0.04%0.03%0.05%0.04%0.04%0.02%0.03%0.01%0.02%0.01%0.01%<0.01%
May 202614.3%5%5%3.9%3.6%3.6%3.7%4.2%3.1%3.1%2.9%3.3%2.5%2.4%2.6%2.3%2.4%1.8%1.4%1.4%1.4%1.1%0.96%0.93%0.84%1.2%0.75%0.81%0.75%0.75%0.65%0.97%0.72%0.68%0.67%0.82%0.71%0.54%0.6%0.63%0.61%0.77%0.52%0.46%0.49%0.65%0.76%0.3%0.34%0.47%0.41%0.38%0.39%0.36%0.34%0.29%0.3%0.28%0.26%0.3%0.15%0.22%0.22%0.19%0.2%0.14%0.19%0.14%0.13%0.13%0.07%0.09%0.08%0.05%0.04%0.04%0.05%0.05%0.05%0.04%0.02%0.03%0.02%0.01%0.02%0.01%<0.01%
Jun 202613.4%5.1%5.1%4.2%3.8%3.9%3.7%3.5%3.2%3.1%3.3%2.9%2.6%2.7%2.5%2.4%2.3%1.7%1.1%1.3%1.2%1.4%0.78%1%0.91%1.1%0.81%0.87%0.73%0.7%0.55%0.97%0.8%0.74%0.74%0.81%0.76%0.45%0.73%0.62%0.7%1.1%0.44%0.54%0.53%0.54%0.64%0.34%0.36%0.44%0.45%0.36%0.35%0.38%0.39%0.36%0.27%0.26%0.28%0.29%0.17%0.24%0.23%0.19%0.19%0.19%0.17%0.13%0.15%0.12%0.06%0.1%0.08%0.06%0.05%0.04%0.03%0.08%0.04%0.03%0.03%0.03%0.01%0.01%0.01%<0.01%<0.01%
Jul 202613.4%5%4.2%4.4%3.9%3.9%3.5%3.6%3.2%3.1%3.2%2.8%2.5%2.5%2.5%2.6%2.5%1.7%1.1%1.6%1.3%1.1%1%1.1%0.87%1.1%0.84%0.71%0.74%0.74%0.7%0.81%1%0.73%0.66%0.78%0.81%0.58%0.63%1%0.62%0.83%0.82%0.47%0.46%0.52%0.59%0.34%0.37%0.44%0.42%0.38%0.76%0.4%0.37%0.36%0.27%0.24%0.24%0.29%0.25%0.24%0.22%0.24%0.18%0.18%0.16%0.14%0.13%0.13%0.07%0.1%0.07%0.05%0.06%0.04%0.03%0.05%0.03%0.03%0.05%0.03%0.01%0.01%0.01%<0.01%0.03%
Aug 202613.8%4.9%4.3%4.2%4.2%3.7%3.5%3.3%3.3%3.1%3.1%3%2.7%2.6%2.6%2.5%2.5%1.6%1.5%1.4%1.4%1.2%1.1%1%1%1%0.9%0.85%0.83%0.82%0.8%0.8%0.75%0.73%0.72%0.71%0.71%0.65%0.64%0.62%0.59%0.57%0.55%0.52%0.5%0.5%0.49%0.48%0.46%0.42%0.42%0.41%0.37%0.37%0.35%0.3%0.27%0.27%0.27%0.25%0.24%0.23%0.23%0.22%0.19%0.17%0.16%0.15%0.14%0.12%0.1%0.08%0.07%0.05%0.05%0.04%0.04%0.04%0.04%0.03%0.03%0.02%0.02%0.02%0.01%<0.01%<0.01%
Sep 2026———————————————————————————————————————————————————————————————————————————————————————

This month’s ranking, August 2026

  1. 1.Toyota

    13.8%

    held 1st · 171K estimated branded searches · +9.7% vs prior month · +0.4 points

  2. 2.Mitsubishi

    4.9%

    held 2nd · 60.4K estimated branded searches · +3.4% vs prior month · -0.1 points

  3. 3.BYD

    4.3%

    moved from 4th to 3rd · 53.2K estimated branded searches · +9.2% vs prior month · +0.1 points

  4. 4.Ford

    4.2%

    moved from 3rd to 4th · 52.4K estimated branded searches · +2.9% vs prior month · -0.1 points

  5. 5.Mazda

    4.2%

    held 5th · 52.3K estimated branded searches · +14.3% vs prior month · +0.3 points

  6. 6.Honda

    3.7%

    held 6th · 45.4K estimated branded searches · +0.98% vs prior month · -0.2 points

  7. 7.Tesla

    3.5%

    moved from 8th to 7th · 43.9K estimated branded searches · +7.2% vs prior month · 0 points

  8. 8.Kia

    3.3%

    moved from 7th to 8th · 41.3K estimated branded searches · -1% vs prior month · -0.2 points

  9. 9.Nissan

    3.3%

    moved from 10th to 9th · 41.2K estimated branded searches · +11.7% vs prior month · +0.2 points

  10. 10.BMW

    3.1%

    moved from 11th to 10th · 38.5K estimated branded searches · +6.6% vs prior month · 0 points

  11. 11.Subaru

    3.1%

    moved from 9th to 11th · 38K estimated branded searches · +1.3% vs prior month · -0.2 points

  12. 12.Volkswagen

    3%

    held 12th · 37.7K estimated branded searches · +16.4% vs prior month · +0.3 points

  13. 13.Audi

    2.7%

    moved from 16th to 13th · 33.9K estimated branded searches · +18.2% vs prior month · +0.3 points

  14. 14.Mercedes-Benz

    2.6%

    held 14th · 32.5K estimated branded searches · +10.3% vs prior month · +0.1 points

  15. 15.Suzuki

    2.6%

    held 15th · 32.3K estimated branded searches · +10.7% vs prior month · +0.1 points

  16. 16.Hyundai

    2.5%

    moved from 13th to 16th · 31.2K estimated branded searches · +2.9% vs prior month · -0.1 points

  17. 17.Porsche

    2.5%

    held 17th · 30.9K estimated branded searches · +7.8% vs prior month · 0 points

  18. 18.Lamborghini

    1.6%

    held 18th · 20.3K estimated branded searches · +1.5% vs prior month · -0.1 points

  19. 19.Zeekr

    1.5%

    moved from 22nd to 19th · 18.9K estimated branded searches · +49.5% vs prior month · +0.4 points

  20. 20.Land Rover

    1.4%

    moved from 19th to 20th · 17.6K estimated branded searches · -7.8% vs prior month · -0.2 points

  21. 21.Lexus

    1.4%

    moved from 20th to 21st · 16.9K estimated branded searches · +10.3% vs prior month · 0 points

  22. 22.Holden

    1.2%

    moved from 21st to 22nd · 14.8K estimated branded searches · +13.6% vs prior month · +0.1 points

  23. 23.Jaecoo

    1.1%

    moved from 25th to 23rd · 13.4K estimated branded searches · +9.2% vs prior month · 0 points

  24. 24.GWM

    1%

    held 24th · 12.7K estimated branded searches · +3.3% vs prior month · 0 points

  25. 25.Jeep

    1%

    moved from 28th to 25th · 12.5K estimated branded searches · +22.9% vs prior month · +0.1 points

  26. 26.Ferrari

    1%

    moved from 23rd to 26th · 12.4K estimated branded searches · -0.16% vs prior month · -0.1 points

  27. 27.Aston Martin

    0.9%

    moved from 29th to 27th · 11.2K estimated branded searches · +13.8% vs prior month · +0.1 points

  28. 28.Jaguar

    0.85%

    moved from 39th to 28th · 10.5K estimated branded searches · +26.2% vs prior month · +0.1 points

  29. 29.Skoda

    0.83%

    moved from 37th to 29th · 10.3K estimated branded searches · +18.3% vs prior month · +0.1 points

  30. 30.Chery

    0.82%

    moved from 36th to 30th · 10.2K estimated branded searches · +17% vs prior month · +0.1 points

  31. 31.Geely

    0.8%

    moved from 40th to 31st · 9.9K estimated branded searches · +21.1% vs prior month · +0.1 points

  32. 32.Volvo

    0.8%

    held 32nd · 9.9K estimated branded searches · +4.5% vs prior month · 0 points

  33. 33.Mclaren

    0.75%

    moved from 27th to 33rd · 9.3K estimated branded searches · -20.4% vs prior month · -0.3 points

  34. 34.Dodge

    0.73%

    moved from 38th to 34th · 9.1K estimated branded searches · +6.2% vs prior month · 0 points

  35. 35.Rolls-Royce

    0.72%

    moved from 41st to 35th · 8.9K estimated branded searches · +16.3% vs prior month · +0.1 points

  36. 36.Haval

    0.71%

    moved from 34th to 36th · 8.8K estimated branded searches · -3.3% vs prior month · -0.1 points

  37. 37.MG

    0.71%

    moved from 33rd to 37th · 8.8K estimated branded searches · -7.2% vs prior month · -0.1 points

  38. 38.Denza

    0.65%

    moved from 45th to 38th · 8.1K estimated branded searches · +20.5% vs prior month · +0.1 points

  39. 39.Leapmotor

    0.64%

    moved from 42nd to 39th · 8K estimated branded searches · +8.8% vs prior month · 0 points

  40. 40.Peugeot

    0.62%

    moved from 26th to 40th · 7.7K estimated branded searches · -37.1% vs prior month · -0.4 points

  41. 41.Isuzu

    0.59%

    moved from 43rd to 41st · 7.4K estimated branded searches · +1.8% vs prior month · 0 points

  42. 42.Cupra

    0.57%

    moved from 30th to 42nd · 7.1K estimated branded searches · -26.5% vs prior month · -0.3 points

  43. 43.XPENG

    0.55%

    moved from 31st to 43rd · 6.8K estimated branded searches · -29.3% vs prior month · -0.3 points

  44. 44.Chevrolet

    0.52%

    moved from 47th to 44th · 6.5K estimated branded searches · +17.4% vs prior month · 0 points

  45. 45.MINI

    0.5%

    moved from 48th to 45th · 6.3K estimated branded searches · +16.6% vs prior month · 0 points

  46. 46.Dongfeng

    0.5%

    held 46th · 6.2K estimated branded searches · +1.1% vs prior month · 0 points

  47. 47.Polestar

    0.49%

    moved from 44th to 47th · 6.1K estimated branded searches · -10.8% vs prior month · -0.1 points

  48. 48.LDV

    0.48%

    moved from 56th to 48th · 6K estimated branded searches · +49.1% vs prior month · +0.1 points

  49. 49.Mahindra

    0.46%

    moved from 53rd to 49th · 5.7K estimated branded searches · +30.3% vs prior month · +0.1 points

  50. 50.Bentley

    0.42%

    moved from 49th to 50th · 5.3K estimated branded searches · +2.1% vs prior month · 0 points

  51. 51.Cadillac

    0.42%

    moved from 50th to 51st · 5.2K estimated branded searches · +6.2% vs prior month · 0 points

  52. 52.Alfa Romeo

    0.41%

    held 52nd · 5.1K estimated branded searches · +15.9% vs prior month · 0 points

  53. 53.Fiat

    0.37%

    moved from 35th to 53rd · 4.6K estimated branded searches · -48.8% vs prior month · -0.4 points

  54. 54.Maserati

    0.37%

    moved from 51st to 54th · 4.5K estimated branded searches · -2.2% vs prior month · 0 points

  55. 55.GMC

    0.35%

    moved from 54th to 55th · 4.3K estimated branded searches · +1.4% vs prior month · 0 points

  56. 56.KGM

    0.3%

    moved from 55th to 56th · 3.8K estimated branded searches · -10.7% vs prior month · -0.1 points

  57. 57.Daihatsu

    0.27%

    moved from 58th to 57th · 3.4K estimated branded searches · +9.4% vs prior month · 0 points

  58. 58.Lotus

    0.27%

    moved from 60th to 58th · 3.4K estimated branded searches · +18.6% vs prior month · 0 points

  59. 59.Chrysler

    0.27%

    moved from 61st to 59th · 3.4K estimated branded searches · +18.7% vs prior month · 0 points

  60. 60.Infiniti

    0.25%

    moved from 57th to 60th · 3.1K estimated branded searches · -8% vs prior month · 0 points

  61. 61.Genesis

    0.24%

    moved from 59th to 61st · 2.9K estimated branded searches · -0.34% vs prior month · 0 points

  62. 62.Renault

    0.23%

    moved from 63rd to 62nd · 2.8K estimated branded searches · +1.1% vs prior month · 0 points

  63. 63.Citroen

    0.23%

    moved from 64th to 63rd · 2.8K estimated branded searches · +10.1% vs prior month · 0 points

  64. 64.Tank

    0.22%

    moved from 62nd to 64th · 2.7K estimated branded searches · -4.6% vs prior month · 0 points

  65. 65.Datsun

    0.19%

    held 65th · 2.4K estimated branded searches · +15% vs prior month · 0 points

  66. 66.RAM

    0.17%

    held 66th · 2.2K estimated branded searches · +5.9% vs prior month · 0 points

  67. 67.Smart

    0.16%

    held 67th · 1.9K estimated branded searches · +0.52% vs prior month · 0 points

  68. 68.Hummer

    0.15%

    held 68th · 1.8K estimated branded searches · +10.4% vs prior month · 0 points

  69. 69.Ineos

    0.14%

    moved from 70th to 69th · 1.8K estimated branded searches · +20.5% vs prior month · 0 points

  70. 70.Opel

    0.12%

    moved from 69th to 70th · 1.5K estimated branded searches · -4.5% vs prior month · 0 points

  71. 71.Abarth

    0.1%

    moved from 73rd to 71st · 1.2K estimated branded searches · +55.8% vs prior month · 0 points

  72. 72.Saab

    0.08%

    moved from 71st to 72nd · 970 estimated branded searches · -19.8% vs prior month · 0 points

  73. 73.TVR

    0.07%

    moved from 72nd to 73rd · 880 estimated branded searches · +10% vs prior month · 0 points

  74. 74.Seat

    0.05%

    moved from 76th to 74th · 610 estimated branded searches · +5.2% vs prior month · 0 points

  75. 75.Morgan

    0.05%

    moved from 74th to 75th · 570 estimated branded searches · -19.7% vs prior month · 0 points

  76. 76.Ora

    0.04%

    moved from 78th to 76th · 550 estimated branded searches · +14.6% vs prior month · 0 points

  77. 77.Caterham

    0.04%

    moved from 79th to 77th · 530 estimated branded searches · +35.9% vs prior month · 0 points

  78. 78.Jac

    0.04%

    moved from 77th to 78th · 530 estimated branded searches · -5.4% vs prior month · 0 points

  79. 79.Lada

    0.04%

    moved from 80th to 79th · 480 estimated branded searches · +23.1% vs prior month · 0 points

  80. 80.Lincoln

    0.03%

    moved from 81st to 80th · 390 estimated branded searches · 0% vs prior month · 0 points

  81. 81.Alpine

    0.03%

    moved from 75th to 81st · 320 estimated branded searches · -45.8% vs prior month · 0 points

  82. 82.DS

    0.02%

    moved from 83rd to 82nd · 280 estimated branded searches · -22.2% vs prior month · 0 points

  83. 83.Plymouth

    0.02%

    moved from 86th to 83rd · 210 estimated branded searches · +50% vs prior month · 0 points

  84. 84.Rover

    0.02%

    moved from 85th to 84th · 210 estimated branded searches · +23.5% vs prior month · 0 points

  85. 85.Austin

    0.01%

    moved from 84th to 85th · 140 estimated branded searches · -17.6% vs prior month · 0 points

  86. 86.Proton

    <0.01%

    moved from 87th to 86th · 110 estimated branded searches · 0% vs prior month · 0 points

  87. 87.Pontiac

    <0.01%

    moved from 82nd to 87th · 90 estimated branded searches · -76.9% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among car brands in New Zealand?

In August 2026, Toyota was the most searched among car brands in New Zealand, with an estimated 171K branded searches and 13.8% estimated Share of Search within this set. Mitsubishi is in 2nd place, 8.9 percentage points behind at 4.9% Share of Search.

New Zealand car brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Toyota14.1% → 13.8%15.4%Feb 202613.3%Apr 20261st
Mitsubishi4.9%5.1%Jun 20264.4%Mar 20262nd
BYD2.6% → 4.3%7.1%Mar 20262.6%Oct 202516th → 3rd
Ford4.5% → 4.2%5%Nov 20253.7%Mar 20263rd → 4th
Mazda4.1% → 4.2%4.5%Feb 20263.3%Apr 20264th → 5th
Honda4% → 3.7%4.2%Dec 20253.5%Apr 20265th → 6th
Tesla3.4% → 3.5%5%Mar 20262.8%Feb 20268th → 7th
Kia3.5% → 3.3%4.2%May 20263.3%Aug 20267th → 8th
Nissan3.9% → 3.3%3.9%Nov 20253.1%May 20266th → 9th
BMW3.3% → 3.1%3.3%Oct 20252.8%Apr 20269th → 10th
Subaru3.2% → 3.1%3.3%Jun 20262.6%Mar 202610th → 11th
Volkswagen3.2% → 3%3.3%May 20262.7%Mar 202611th → 12th
Audi2.9% → 2.7%2.9%Oct 20252.2%Apr 202613th
Mercedes-Benz2.7% → 2.6%2.9%Dec 20252.4%Apr 202614th
Suzuki3% → 2.6%3%Oct 20252.5%Jul 202612th → 15th
Hyundai2.6% → 2.5%2.6%Oct 20252.3%May 202615th → 16th
Porsche2.5%2.6%Nov 20252%Jan 202617th
Lamborghini1.8% → 1.6%2.1%Nov 20251.4%Jan 202618th
Zeekr0.8% → 1.5%1.6%Apr 20260.59%Jan 202632nd → 19th
Land Rover1.5% → 1.4%1.6%Jul 20261.1%Apr 202619th → 20th
Lexus1.3% → 1.4%1.4%Feb 20261.2%Apr 202622nd → 21st
Holden1.3% → 1.2%1.4%Jun 20261.1%May 202620th → 22nd
Jaecoo0.75% → 1.1%1.2%Apr 20260.73%Dec 202533rd → 23rd
GWM0.83% → 1%1.1%Jul 20260.82%Nov 202530th → 24th
Jeep1%1%Nov 20250.75%Mar 202623rd → 25th
Ferrari1%1.2%May 20260.81%Apr 202624th → 26th
Aston Martin0.81% → 0.9%0.9%Aug 20260.64%Mar 202631st → 27th
Jaguar0.91% → 0.85%1%Dec 20250.68%Mar 202625th → 28th
Skoda0.86% → 0.83%0.97%Feb 20260.73%Jun 202628th → 29th
Chery0.58% → 0.82%0.95%Apr 20260.58%Nov 202540th → 30th
Geely0.3% → 0.8%0.83%Apr 20260.3%Oct 202554th → 31st
Volvo0.86% → 0.8%0.97%Jun 20260.8%Aug 202629th → 32nd
Mclaren1.3% → 0.75%1.4%Nov 20250.72%May 202621st → 33rd
Dodge0.88% → 0.73%0.88%Oct 20250.65%Mar 202627th → 34th
Rolls-Royce0.69% → 0.72%0.74%Jun 20260.55%Mar 202636th → 35th
Haval0.88% → 0.71%0.88%Oct 20250.71%Aug 202626th → 36th
MG0.74% → 0.71%0.98%Mar 20260.71%Aug 202634th → 37th
Denza0.12% → 0.65%0.68%Dec 20250.12%Oct 202570th → 38th
Leapmotor0.49% → 0.64%0.73%Jun 20260.38%Feb 202645th → 39th
Peugeot0.68% → 0.62%1%Jul 20260.58%Mar 202637th → 40th
Isuzu0.7% → 0.59%0.71%Feb 20260.54%Apr 202635th → 41st
Cupra0.68% → 0.57%1.1%Jun 20260.57%Aug 202638th → 42nd
XPENG0.19% → 0.55%0.82%Jul 20260.19%Dec 202563rd → 43rd
Chevrolet0.56% → 0.52%0.61%Apr 20260.44%Mar 202641st → 44th
MINI0.52% → 0.5%0.57%Dec 20250.46%Jul 202642nd → 45th
Dongfeng0.21% → 0.5%1.4%Mar 20260.21%Oct 202562nd → 46th
Polestar0.66% → 0.49%1%Mar 20260.49%Aug 202639th → 47th
LDV0.39% → 0.48%0.48%Aug 20260.3%May 202650th → 48th
Mahindra0.52% → 0.46%0.52%Oct 20250.34%May 202643rd → 49th
Bentley0.5% → 0.42%0.55%Dec 20250.39%Apr 202644th → 50th
Cadillac0.42%0.46%Dec 20250.4%Apr 202647th → 51st
Alfa Romeo0.36% → 0.41%0.41%Aug 20260.29%Mar 202651st → 52nd
Fiat0.4% → 0.37%0.76%Jul 20260.35%Jun 202648th → 53rd
Maserati0.44% → 0.37%0.49%Dec 20250.31%Mar 202646th → 54th
GMC0.36% → 0.35%0.41%Dec 20250.3%Mar 202652nd → 55th
KGM0.4% → 0.3%0.4%Oct 20250.28%Apr 202649th → 56th
Daihatsu0.25% → 0.27%0.3%May 20260.24%Mar 202659th → 57th
Lotus0.26% → 0.27%0.3%Nov 20250.21%Mar 202658th
Chrysler0.35% → 0.27%0.4%Dec 20250.23%Mar 202653rd → 59th
Infiniti0.28% → 0.25%0.33%Feb 20260.22%Mar 202656th → 60th
Genesis0.17% → 0.24%0.25%Jul 20260.14%Mar 202665th → 61st
Renault0.28% → 0.23%0.29%Dec 20250.22%May 202657th → 62nd
Citroen0.25% → 0.23%0.26%Feb 20260.21%Apr 202660th → 63rd
Tank0.29% → 0.22%0.29%Oct 20250.18%Mar 202655th → 64th
Datsun0.24% → 0.19%0.27%Dec 20250.18%Jul 202661st → 65th
RAM0.18% → 0.17%0.19%Jun 20260.13%Mar 202664th → 66th
Smart0.16%0.19%May 20260.12%Nov 202567th
Hummer0.14% → 0.15%0.15%Dec 20250.12%Mar 202669th → 68th
Ineos0.17% → 0.14%0.23%Dec 20250.13%Jul 202666th → 69th
Opel0.15% → 0.12%0.2%Dec 20250.12%Aug 202668th → 70th
Abarth0.06% → 0.1%0.1%Aug 20260.06%Jun 202673rd → 71st
Saab0.1% → 0.08%0.1%Jul 20260.08%Aug 202671st → 72nd
TVR0.09% → 0.07%0.09%Dec 20250.07%Mar 202672nd → 73rd
Seat0.06% → 0.05%0.06%Jan 20260.04%Mar 202674th
Morgan0.05%0.06%Dec 20250.04%Mar 202675th
Ora0.04%0.05%Mar 20260.03%Nov 202580th → 76th
Caterham0.03% → 0.04%0.05%May 20260.03%Mar 202681st → 77th
Jac0.05% → 0.04%0.08%Jun 20260.04%Aug 202678th
Lada0.05% → 0.04%0.05%Oct 20250.03%Mar 202676th → 79th
Lincoln0.05% → 0.03%0.05%Feb 20260.03%Aug 202677th → 80th
Alpine0.03%0.05%Jul 20260.02%Apr 202682nd → 81st
DS0.04% → 0.02%0.07%Jan 20260.02%Aug 202679th → 82nd
Plymouth0.03% → 0.02%0.03%Oct 20250.01%Jul 202683rd
Rover0.02%0.02%Jan 20260.01%Mar 202684th
Austin0.01%0.02%May 20260.01%Aug 202685th
Proton0.01% → <0.01%0.01%Nov 2025<0.01%Mar 202686th
Pontiac<0.01%0.03%Jul 2026<0.01%Apr 202687th

Each finding as a sentence

  • Across the 11 months ending August 2026, BYD’s estimated Share of Search among car brands in New Zealand increased from 2.6% to 4.3%.
  • Across the 11 months ending August 2026, Nissan’s estimated Share of Search among car brands in New Zealand decreased from 3.9% to 3.3%.
  • Across the 11 months ending August 2026, Zeekr’s estimated Share of Search among car brands in New Zealand increased from 0.8% to 1.5%.
  • Across the 11 months ending August 2026, Mclaren’s estimated Share of Search among car brands in New Zealand decreased from 1.3% to 0.75%.
  • Across the 11 months ending August 2026, Denza’s estimated Share of Search among car brands in New Zealand increased from 0.12% to 0.65%.
  • Across the 11 months ending August 2026, Toyota’s estimated Share of Search among car brands in New Zealand peaked at 15.4% in February 2026 and was lowest at 13.3% in April 2026.
  • Across the 11 months ending August 2026, BYD’s estimated Share of Search among car brands in New Zealand peaked at 7.1% in March 2026 and was lowest at 2.6% in October 2025.
  • Across the 11 months ending August 2026, Ford’s estimated Share of Search among car brands in New Zealand peaked at 5% in November 2025 and was lowest at 3.7% in March 2026.
  • Across the 11 months ending August 2026, Mazda’s estimated Share of Search among car brands in New Zealand peaked at 4.5% in February 2026 and was lowest at 3.3% in April 2026.
  • Across the 11 months ending August 2026, Tesla’s estimated Share of Search among car brands in New Zealand peaked at 5% in March 2026 and was lowest at 2.8% in February 2026.
  • Across the 11 months ending August 2026, Zeekr’s estimated Share of Search among car brands in New Zealand peaked at 1.6% in April 2026 and was lowest at 0.59% in January 2026.
  • Across the 11 months ending August 2026, Dongfeng’s estimated Share of Search among car brands in New Zealand peaked at 1.4% in March 2026 and was lowest at 0.21% in October 2025.
  • Across the 11 months ending August 2026, BYD rose from 16th to 3rd among car brands in New Zealand.
  • Across the 11 months ending August 2026, Ford fell from 3rd to 4th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Mazda fell from 4th to 5th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Honda fell from 5th to 6th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Tesla rose from 8th to 7th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Kia fell from 7th to 8th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Nissan fell from 6th to 9th among car brands in New Zealand.
  • Across the 11 months ending August 2026, BMW fell from 9th to 10th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Subaru fell from 10th to 11th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Volkswagen fell from 11th to 12th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Suzuki fell from 12th to 15th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Hyundai fell from 15th to 16th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Zeekr rose from 32nd to 19th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Land Rover fell from 19th to 20th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Lexus rose from 22nd to 21st among car brands in New Zealand.
  • Across the 11 months ending August 2026, Holden fell from 20th to 22nd among car brands in New Zealand.
  • Across the 11 months ending August 2026, Jaecoo rose from 33rd to 23rd among car brands in New Zealand.
  • Across the 11 months ending August 2026, GWM rose from 30th to 24th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Jeep fell from 23rd to 25th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Ferrari fell from 24th to 26th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Aston Martin rose from 31st to 27th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Jaguar fell from 25th to 28th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Skoda fell from 28th to 29th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Chery rose from 40th to 30th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Geely rose from 54th to 31st among car brands in New Zealand.
  • Across the 11 months ending August 2026, Volvo fell from 29th to 32nd among car brands in New Zealand.
  • Across the 11 months ending August 2026, Mclaren fell from 21st to 33rd among car brands in New Zealand.
  • Across the 11 months ending August 2026, Dodge fell from 27th to 34th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Rolls-Royce rose from 36th to 35th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Haval fell from 26th to 36th among car brands in New Zealand.
  • Across the 11 months ending August 2026, MG fell from 34th to 37th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Denza rose from 70th to 38th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Leapmotor rose from 45th to 39th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Peugeot fell from 37th to 40th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Isuzu fell from 35th to 41st among car brands in New Zealand.
  • Across the 11 months ending August 2026, Cupra fell from 38th to 42nd among car brands in New Zealand.
  • Across the 11 months ending August 2026, XPENG rose from 63rd to 43rd among car brands in New Zealand.
  • Across the 11 months ending August 2026, Chevrolet fell from 41st to 44th among car brands in New Zealand.
  • Across the 11 months ending August 2026, MINI fell from 42nd to 45th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Dongfeng rose from 62nd to 46th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Polestar fell from 39th to 47th among car brands in New Zealand.
  • Across the 11 months ending August 2026, LDV rose from 50th to 48th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Mahindra fell from 43rd to 49th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Bentley fell from 44th to 50th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Cadillac fell from 47th to 51st among car brands in New Zealand.
  • Across the 11 months ending August 2026, Alfa Romeo fell from 51st to 52nd among car brands in New Zealand.
  • Across the 11 months ending August 2026, Fiat fell from 48th to 53rd among car brands in New Zealand.
  • Across the 11 months ending August 2026, Maserati fell from 46th to 54th among car brands in New Zealand.
  • Across the 11 months ending August 2026, GMC fell from 52nd to 55th among car brands in New Zealand.
  • Across the 11 months ending August 2026, KGM fell from 49th to 56th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Daihatsu rose from 59th to 57th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Chrysler fell from 53rd to 59th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Infiniti fell from 56th to 60th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Genesis rose from 65th to 61st among car brands in New Zealand.
  • Across the 11 months ending August 2026, Renault fell from 57th to 62nd among car brands in New Zealand.
  • Across the 11 months ending August 2026, Citroen fell from 60th to 63rd among car brands in New Zealand.
  • Across the 11 months ending August 2026, Tank fell from 55th to 64th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Datsun fell from 61st to 65th among car brands in New Zealand.
  • Across the 11 months ending August 2026, RAM fell from 64th to 66th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Hummer rose from 69th to 68th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Ineos fell from 66th to 69th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Opel fell from 68th to 70th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Abarth rose from 73rd to 71st among car brands in New Zealand.
  • Across the 11 months ending August 2026, Saab fell from 71st to 72nd among car brands in New Zealand.
  • Across the 11 months ending August 2026, TVR fell from 72nd to 73rd among car brands in New Zealand.
  • Across the 11 months ending August 2026, Ora rose from 80th to 76th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Caterham rose from 81st to 77th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Lada fell from 76th to 79th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Lincoln fell from 77th to 80th among car brands in New Zealand.
  • Across the 11 months ending August 2026, Alpine rose from 82nd to 81st among car brands in New Zealand.
  • Across the 11 months ending August 2026, DS fell from 79th to 82nd among car brands in New Zealand.
  • Across the 11 months ending August 2026, Toyota, Mitsubishi, Audi, Mercedes-Benz, Porsche, Lamborghini, Lotus, Smart, Seat, Morgan, Jac, Plymouth, Rover, Austin, Proton and Pontiac held steady: their estimated Share of Search among car brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand car brands in August 2026?

  1. Mazda’s estimated Share of Search among car brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in August 2026.

  2. In August 2026, Jaguar rose from 39th to 28th among car brands in New Zealand.

  3. In August 2026, Geely rose from 40th to 31st among car brands in New Zealand.

  4. In August 2026, LDV rose from 56th to 48th among car brands in New Zealand.

  5. In August 2026, Skoda rose from 37th to 29th among car brands in New Zealand.

  6. In August 2026, Denza rose from 45th to 38th among car brands in New Zealand.

  7. In August 2026, Chery rose from 36th to 30th among car brands in New Zealand.

  8. In August 2026, Rolls-Royce rose from 41st to 35th among car brands in New Zealand.

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