Brandwave

How popular isMitsubishi?

In September 2026, people searched for Mitsubishi by name about 61,600 times in New Zealand, a 7.5% increase from the previous year. These searches made up 7% of all New Zealand car brand searches, placing Mitsubishi second out of 87 brands. When we asked both ChatGPT and Google AI Overviews about car brands, Mitsubishi appeared in four of the five answers and was the fifth most recommended of the 87.

Search and AI answers in September 2026

Mitsubishi is the second most searched of 87 competitors and the fifth most recommended in AI answers.

  1. ToyotaShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MitsubishiShare of searches 7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. FordShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. HondaShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. SubaruShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+82 more

Mitsubishi website (opens in a new tab)

Follow Mitsubishi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mitsubishi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mitsubishi is the fifth most recommended of the 87.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Mazda2nd
  3. Honda3rd
  4. Kia4th
  5. Mitsubishi5th
  6. BYD6th
  7. Suzuki7th
  8. Ford8th
  9. Hyundai9th
  10. MG10th
  11. +77 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BYD3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyundai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nissan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+77 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which car brands compete with Mitsubishi?

Mitsubishi against car brands in New Zealand, by month

Share of searches by month for Toyota, Mitsubishi, Ford, Honda, Subaru, Kia, Nissan, Tesla, Suzuki, Porsche, BYD, Hyundai, Lamborghini, Mazda. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaMitsubishiFordHondaSubaruKiaNissanTeslaSuzukiPorscheBYDHyundaiLamborghiniMazdaMercedes-BenzVolkswagenHoldenLand RoverBMWLexusDodgeMclarenJaguarFerrariJeepZeekrAudiPeugeotGWMMGRolls-RoyceSkodaCupraHavalAston MartinIsuzuGeelyJaecooDenzaMINIBentleyPolestarChevroletDongfengCadillacLeapmotorMaseratiAlfa RomeoChryslerXPENGCheryKGMVolvoDaihatsuLotusMahindraLDVGMCRenaultFiatInfinitiCitroenIneosSmartHummerOpelPlymouthLadaPontiacSaabDatsunTVRGenesisMorganCaterhamSeatAbarthAlpineLincolnOraRAMDSTankJacProtonRoverAustin
Oct 202513.4%6.3%5.5%4.6%4.1%3.9%4.5%3.2%3.7%3%2%2.5%2.3%2.4%2.2%2%1.8%1.8%1.7%1.2%1.2%1.7%1.2%1.3%1.3%0.41%1.2%0.75%0.53%0.77%0.88%0.94%0.81%0.68%0.89%0.87%0.22%0.49%0.1%0.64%0.64%0.78%0.68%0.24%0.5%0.32%0.56%0.46%0.46%0.12%0.42%0.45%0.44%0.33%0.32%0.36%0.28%0.27%0.31%0.29%0.25%0.23%0.22%0.18%0.14%0.18%0.18%0.14%0.11%0.12%0.11%0.12%0.06%0.06%0.04%0.07%0.06%0.03%0.06%0.04%0.04%0.05%0.03%0.02%0.02%0.02%0.02%
Nov 202513.3%6.1%6.1%4.3%3.9%4%4.5%3.1%3.5%3%2.1%2.5%2.8%2.4%2.2%1.9%1.8%1.9%1.5%1.1%1.1%1.8%1.1%1.3%1.3%0.34%1.1%0.72%0.59%0.92%0.91%1%0.73%0.59%0.9%0.83%0.22%0.5%0.21%0.66%0.57%0.74%0.58%0.62%0.51%0.28%0.57%0.46%0.39%0.19%0.39%0.42%0.44%0.33%0.38%0.34%0.29%0.28%0.32%0.33%0.25%0.22%0.23%0.14%0.15%0.16%0.14%0.11%0.09%0.12%0.11%0.11%0.1%0.08%0.05%0.07%0.07%0.03%0.04%0.04%0.04%0.07%0.02%0.03%0.02%0.02%0.02%
Dec 202513.6%6.1%5.5%4.9%4%4.2%4%2.9%3.5%2.8%2.3%2.3%2.4%2.2%2.4%1.9%1.7%1.8%1.6%1.2%1%1.6%1.3%1.2%1.2%0.37%1.1%0.77%0.68%0.91%0.75%1%0.84%0.69%0.79%0.87%0.25%0.52%0.58%0.67%0.7%0.76%0.71%0.41%0.54%0.29%0.62%0.48%0.53%0.09%0.45%0.45%0.49%0.34%0.34%0.38%0.3%0.31%0.33%0.3%0.27%0.22%0.3%0.16%0.16%0.25%0.14%0.13%0.09%0.11%0.12%0.12%0.07%0.09%0.06%0.06%0.07%0.05%0.05%0.05%0.04%0.07%0.03%0.03%0.01%0.02%0.02%
Jan 202614%6.3%6.1%4.6%4.1%4.7%4.2%3%3.6%2.5%2.8%2.6%1.8%2.6%2.3%1.9%1.6%1.8%1.4%1.3%0.92%1%0.98%1.2%1.2%0.36%1.1%0.72%0.76%0.99%0.81%1%0.77%0.71%0.82%0.84%0.25%0.55%0.53%0.59%0.52%0.72%0.56%0.36%0.48%0.31%0.54%0.44%0.41%0.11%0.4%0.44%0.43%0.36%0.34%0.39%0.27%0.28%0.32%0.27%0.24%0.23%0.21%0.17%0.12%0.18%0.13%0.11%0.1%0.12%0.1%0.1%0.06%0.06%0.06%0.07%0.07%0.04%0.05%0.05%0.03%0.09%0.03%0.02%0.01%0.03%0.02%
Feb 202615%6.5%5.3%4.8%4%4.3%4.1%2.7%3.6%2.8%2.1%2.6%2.2%2.5%2.1%2.1%1.7%1.6%1.5%1.4%1.1%1.1%0.91%1.3%1.2%0.39%1.2%0.78%0.6%0.88%0.78%1%0.75%0.66%0.77%0.9%0.27%0.58%0.46%0.62%0.56%0.61%0.67%0.42%0.5%0.28%0.51%0.47%0.44%0.2%0.45%0.42%0.4%0.36%0.3%0.35%0.3%0.29%0.33%0.29%0.35%0.23%0.23%0.19%0.14%0.18%0.14%0.12%0.09%0.13%0.11%0.11%0.1%0.08%0.06%0.06%0.07%0.04%0.07%0.04%0.04%0.04%0.02%0.02%0.01%0.02%0.02%
Mar 202613.1%5.9%4.8%4.3%3.5%4.2%4.8%4%3.4%2.7%4.8%2.5%2.1%2.1%2.1%1.7%1.5%1.6%1.6%1.2%0.91%1.1%0.92%1.1%0.97%0.74%1.1%0.66%0.71%0.94%0.75%0.93%0.74%0.76%0.75%0.76%0.49%0.72%0.31%0.58%0.54%1.2%0.58%1.7%0.51%0.43%0.42%0.39%0.32%0.36%0.51%0.34%0.39%0.33%0.27%0.3%0.25%0.24%0.31%0.28%0.22%0.22%0.19%0.23%0.13%0.18%0.12%0.11%0.08%0.11%0.14%0.1%0.06%0.06%0.04%0.06%0.08%0.05%0.05%0.06%0.03%0.04%0.02%0.02%0.01%0.02%0.02%
Apr 202613.1%6.2%4.8%4%3.5%4%4%4.3%3.4%2.8%4.7%2.5%2.1%2.2%2%1.8%1.9%1.5%1.4%1.2%0.99%0.97%0.99%1.1%0.98%1%1%0.7%0.75%0.85%0.88%0.9%0.7%0.73%0.73%0.7%0.55%0.97%0.42%0.6%0.52%0.97%0.82%1.5%0.49%0.48%0.45%0.44%0.34%0.33%0.65%0.33%0.44%0.34%0.3%0.31%0.28%0.27%0.3%0.23%0.25%0.19%0.18%0.22%0.15%0.19%0.13%0.13%0.08%0.12%0.09%0.11%0.08%0.06%0.05%0.06%0.06%0.03%0.05%0.05%0.03%0.04%0.03%0.03%0.02%0.02%0.02%
May 202613.7%6.7%4.9%4.2%3.7%4.8%3.8%3.1%3.4%3%3.2%2.4%2.5%2.3%1.9%2%1.5%1.8%1.7%1.4%0.92%0.94%1.1%1.5%1.1%0.83%1.2%0.73%0.73%0.71%0.9%0.83%0.9%0.72%0.84%0.79%0.44%0.78%0.52%0.61%0.62%0.89%0.6%0.73%0.49%0.39%0.47%0.5%0.35%0.27%0.46%0.34%0.44%0.41%0.37%0.29%0.22%0.27%0.29%0.26%0.3%0.21%0.18%0.21%0.15%0.16%0.16%0.14%0.1%0.12%0.09%0.11%0.06%0.06%0.07%0.07%0.07%0.03%0.05%0.04%0.03%0.04%0.03%0.02%0.01%0.02%0.02%
Jun 202612.8%6.6%5.2%4.5%4.1%4%3.8%3.4%3.2%2.8%3.5%2.5%2.3%2.2%2.2%1.9%1.9%1.7%1.5%1.2%1%1%1.2%1.3%1.1%0.64%1.1%0.7%0.79%0.77%0.98%0.8%1.3%0.67%0.94%0.88%0.39%0.59%0.46%0.66%0.57%0.76%0.69%0.59%0.52%0.52%0.5%0.46%0.37%0.24%0.46%0.42%0.47%0.37%0.32%0.3%0.24%0.31%0.28%0.24%0.27%0.21%0.19%0.2%0.14%0.15%0.13%0.14%0.09%0.13%0.08%0.11%0.06%0.07%0.05%0.07%0.06%0.04%0.04%0.04%0.03%0.04%0.02%0.03%0.01%0.02%0.02%
Jul 202612.9%6.5%5.4%4.5%4%3.9%3.7%3.3%3.1%3%2.9%2.6%2.3%2.1%2.1%1.8%1.5%2.1%1.5%1.2%0.99%1.3%0.93%1.3%1.1%0.62%1.1%1.3%0.79%0.79%0.86%0.82%0.94%0.68%0.93%0.78%0.49%0.72%0.58%0.56%0.57%0.69%0.6%0.6%0.48%0.43%0.51%0.49%0.32%0.65%0.5%0.41%0.4%0.35%0.31%0.31%0.24%0.28%0.27%0.76%0.27%0.2%0.16%0.19%0.15%0.17%0.17%0.11%0.2%0.13%0.08%0.09%0.12%0.07%0.05%0.06%0.06%0.07%0.05%0.05%0.03%0.04%0.03%0.02%0.01%0.02%0.02%
Aug 202613.8%6.3%5.3%4.3%3.9%3.8%4%3.2%3.3%3.1%3%2.6%2.2%2.4%2.1%1.9%1.6%1.8%1.5%1.3%0.99%0.96%1.1%1.3%1.3%1%1.2%0.7%0.8%0.73%0.95%0.95%0.67%0.61%1%0.75%0.56%0.69%0.69%0.62%0.55%0.58%0.66%0.57%0.5%0.4%0.48%0.54%0.36%0.34%0.61%0.35%0.37%0.37%0.34%0.4%0.34%0.27%0.27%0.27%0.24%0.2%0.18%0.18%0.16%0.15%0.13%0.13%0.11%0.1%0.09%0.1%0.08%0.07%0.06%0.06%0.11%0.04%0.04%0.05%0.04%0.03%0.02%0.02%0.01%0.02%0.02%
Sep 202612.7%7%5%4.6%4.1%4%3.9%3.3%3.2%3.1%2.7%2.3%2.3%2.1%2%1.9%1.7%1.6%1.5%1.4%1.4%1.3%1.2%1.2%1.1%1.1%1%0.91%0.85%0.83%0.82%0.81%0.79%0.78%0.77%0.75%0.73%0.72%0.7%0.65%0.65%0.65%0.64%0.59%0.53%0.51%0.51%0.47%0.44%0.43%0.4%0.38%0.38%0.36%0.35%0.31%0.3%0.29%0.27%0.25%0.23%0.21%0.19%0.19%0.15%0.15%0.14%0.14%0.13%0.12%0.11%0.11%0.08%0.08%0.06%0.06%0.06%0.04%0.04%0.04%0.04%0.03%0.03%0.02%0.02%0.02%0.02%

  1. 1.Toyota

    12.7%

    Held 1st. 112K estimated branded searches, -10.5% vs prior month. Share -1 points.

  2. 2.Mitsubishi

    7%

    Held 2nd. 61.6K estimated branded searches, +7.1% vs prior month. Share +0.7 points.

  3. 3.Ford

    5%

    Held 3rd. 43.5K estimated branded searches, -9.4% vs prior month. Share -0.3 points.

  4. 4.Honda

    4.6%

    Held 4th. 40.4K estimated branded searches, +4.7% vs prior month. Share +0.3 points.

  5. 5.Subaru

    4.1%

    Moved from 6th to 5th. 35.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Kia

    4%

    Moved from 7th to 6th. 35K estimated branded searches, +0.92% vs prior month. Share +0.2 points.

  7. 7.Nissan

    3.9%

    Moved from 5th to 7th. 34.1K estimated branded searches, -5.1% vs prior month. Share -0.1 points.

  8. 8.Tesla

    3.3%

    Moved from 9th to 8th. 28.6K estimated branded searches, -0.9% vs prior month. Share +0.1 points.

  9. 9.Suzuki

    3.2%

    Moved from 8th to 9th. 28.2K estimated branded searches, -6.3% vs prior month. Share -0.1 points.

  10. 10.Porsche

    3.1%

    Held 10th. 27.4K estimated branded searches, -2.3% vs prior month. Share 0 points.

  11. 11.BYD

    2.7%

    Held 11th. 24K estimated branded searches, -12.3% vs prior month. Share -0.3 points.

  12. 12.Hyundai

    2.3%

    Held 12th. 20.5K estimated branded searches, -12% vs prior month. Share -0.2 points.

  13. 13.Lamborghini

    2.3%

    Moved from 14th to 13th. 19.8K estimated branded searches, +1% vs prior month. Share +0.1 points.

  14. 14.Mazda

    2.1%

    Moved from 13th to 14th. 18.2K estimated branded searches, -16.3% vs prior month. Share -0.3 points.

  15. 15.Mercedes-Benz

    2%

    Held 15th. 17.2K estimated branded searches, -10.8% vs prior month. Share -0.2 points.

  16. 16.Volkswagen

    1.9%

    Held 16th. 17K estimated branded searches, -2.4% vs prior month. Share 0 points.

  17. 17.Holden

    1.7%

    Moved from 18th to 17th. 15.3K estimated branded searches, +5% vs prior month. Share +0.1 points.

  18. 18.Land Rover

    1.6%

    Moved from 17th to 18th. 13.8K estimated branded searches, -16.7% vs prior month. Share -0.3 points.

  19. 19.BMW

    1.5%

    Held 19th. 13.1K estimated branded searches, -0.53% vs prior month. Share 0 points.

  20. 20.Lexus

    1.4%

    Held 20th. 12.6K estimated branded searches, +4.4% vs prior month. Share +0.1 points.

  21. 21.Dodge

    1.4%

    Moved from 27th to 21st. 12.1K estimated branded searches, +35% vs prior month. Share +0.4 points.

  22. 22.Mclaren

    1.3%

    Moved from 28th to 22nd. 11.7K estimated branded searches, +34.2% vs prior month. Share +0.4 points.

  23. 23.Jaguar

    1.2%

    Moved from 24th to 23rd. 10.3K estimated branded searches, +2.4% vs prior month. Share +0.1 points.

  24. 24.Ferrari

    1.2%

    Moved from 21st to 24th. 10.3K estimated branded searches, -11.6% vs prior month. Share -0.1 points.

  25. 25.Jeep

    1.1%

    Moved from 22nd to 25th. 9.6K estimated branded searches, -17.2% vs prior month. Share -0.2 points.

  26. 26.Zeekr

    1.1%

    Held 26th. 9.4K estimated branded searches, +1.4% vs prior month. Share 0 points.

  27. 27.Audi

    1%

    Moved from 23rd to 27th. 9.2K estimated branded searches, -17.3% vs prior month. Share -0.2 points.

  28. 28.Peugeot

    0.91%

    Moved from 34th to 28th. 8K estimated branded searches, +27.1% vs prior month. Share +0.2 points.

  29. 29.GWM

    0.85%

    Moved from 31st to 29th. 7.4K estimated branded searches, +1.8% vs prior month. Share 0 points.

  30. 30.MG

    0.83%

    Moved from 33rd to 30th. 7.3K estimated branded searches, +9.4% vs prior month. Share +0.1 points.

  31. 31.Rolls-Royce

    0.82%

    Moved from 30th to 31st. 7.2K estimated branded searches, -16.6% vs prior month. Share -0.1 points.

  32. 32.Skoda

    0.81%

    Moved from 29th to 32nd. 7.1K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

  33. 33.Cupra

    0.79%

    Moved from 37th to 33rd. 6.9K estimated branded searches, +13.3% vs prior month. Share +0.1 points.

  34. 34.Haval

    0.78%

    Moved from 41st to 34th. 6.8K estimated branded searches, +23.6% vs prior month. Share +0.2 points.

  35. 35.Aston Martin

    0.77%

    Moved from 25th to 35th. 6.7K estimated branded searches, -28% vs prior month. Share -0.3 points.

  36. 36.Isuzu

    0.75%

    Moved from 32nd to 36th. 6.6K estimated branded searches, -2.2% vs prior month. Share 0 points.

  37. 37.Geely

    0.73%

    Moved from 44th to 37th. 6.4K estimated branded searches, +25% vs prior month. Share +0.2 points.

  38. 38.Jaecoo

    0.72%

    Moved from 36th to 38th. 6.3K estimated branded searches, 0% vs prior month. Share 0 points.

  39. 39.Denza

    0.7%

    Moved from 35th to 39th. 6.1K estimated branded searches, -2.5% vs prior month. Share 0 points.

  40. 40.MINI

    0.65%

    Moved from 39th to 40th. 5.7K estimated branded searches, +2.3% vs prior month. Share 0 points.

  41. 41.Bentley

    0.65%

    Moved from 45th to 41st. 5.7K estimated branded searches, +14.2% vs prior month. Share +0.1 points.

  42. 42.Polestar

    0.65%

    Held 42nd. 5.7K estimated branded searches, +8.7% vs prior month. Share +0.1 points.

  43. 43.Chevrolet

    0.64%

    Moved from 38th to 43rd. 5.6K estimated branded searches, -7.2% vs prior month. Share 0 points.

  44. 44.Dongfeng

    0.59%

    Moved from 43rd to 44th. 5.2K estimated branded searches, 0% vs prior month. Share 0 points.

  45. 45.Cadillac

    0.53%

    Moved from 47th to 45th. 4.7K estimated branded searches, +2.2% vs prior month. Share 0 points.

  46. 46.Leapmotor

    0.51%

    Moved from 49th to 46th. 4.5K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  47. 47.Maserati

    0.51%

    Moved from 48th to 47th. 4.5K estimated branded searches, +2.3% vs prior month. Share 0 points.

  48. 48.Alfa Romeo

    0.47%

    Moved from 46th to 48th. 4.2K estimated branded searches, -15.1% vs prior month. Share -0.1 points.

  49. 49.Chrysler

    0.44%

    Moved from 53rd to 49th. 3.8K estimated branded searches, +16.7% vs prior month. Share +0.1 points.

  50. 50.XPENG

    0.43%

    Moved from 57th to 50th. 3.8K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  51. 51.Chery

    0.4%

    Moved from 40th to 51st. 3.5K estimated branded searches, -36.4% vs prior month. Share -0.2 points.

  52. 52.KGM

    0.38%

    Moved from 54th to 52nd. 3.3K estimated branded searches, +6% vs prior month. Share 0 points.

  53. 53.Volvo

    0.38%

    Moved from 51st to 53rd. 3.3K estimated branded searches, -2.7% vs prior month. Share 0 points.

  54. 54.Daihatsu

    0.36%

    Moved from 52nd to 54th. 3.1K estimated branded searches, -6.6% vs prior month. Share 0 points.

  55. 55.Lotus

    0.35%

    Held 55th. 3K estimated branded searches, -2.9% vs prior month. Share 0 points.

  56. 56.Mahindra

    0.31%

    Moved from 50th to 56th. 2.7K estimated branded searches, -25.1% vs prior month. Share -0.1 points.

  57. 57.LDV

    0.3%

    Moved from 56th to 57th. 2.6K estimated branded searches, -15% vs prior month. Share 0 points.

  58. 58.GMC

    0.29%

    Moved from 60th to 58th. 2.5K estimated branded searches, +4.9% vs prior month. Share 0 points.

  59. 59.Renault

    0.27%

    Held 59th. 2.4K estimated branded searches, -1.6% vs prior month. Share 0 points.

  60. 60.Fiat

    0.25%

    Moved from 58th to 60th. 2.2K estimated branded searches, -12.9% vs prior month. Share 0 points.

  61. 61.Infiniti

    0.23%

    Held 61st. 2K estimated branded searches, -7.9% vs prior month. Share 0 points.

  62. 62.Citroen

    0.21%

    Held 62nd. 1.9K estimated branded searches, +1.1% vs prior month. Share 0 points.

  63. 63.Ineos

    0.19%

    Held 63rd. 1.7K estimated branded searches, 0% vs prior month. Share 0 points.

  64. 64.Smart

    0.19%

    Held 64th. 1.6K estimated branded searches, -1.2% vs prior month. Share 0 points.

  65. 65.Hummer

    0.15%

    Held 65th. 1.3K estimated branded searches, -7.1% vs prior month. Share 0 points.

  66. 66.Opel

    0.15%

    Held 66th. 1.3K estimated branded searches, -7.2% vs prior month. Share 0 points.

  67. 67.Plymouth

    0.14%

    Held 67th. 1.2K estimated branded searches, 0% vs prior month. Share 0 points.

  68. 68.Lada

    0.14%

    Held 68th. 1.2K estimated branded searches, 0% vs prior month. Share 0 points.

  69. 69.Pontiac

    0.13%

    Held 69th. 1.1K estimated branded searches, +14.4% vs prior month. Share 0 points.

  70. 70.Saab

    0.12%

    Moved from 71st to 70th. 1.1K estimated branded searches, +17.2% vs prior month. Share 0 points.

  71. 71.Datsun

    0.11%

    Moved from 73rd to 71st. 970 estimated branded searches, +22.8% vs prior month. Share 0 points.

  72. 72.TVR

    0.11%

    Held 72nd. 950 estimated branded searches, +8% vs prior month. Share 0 points.

  73. 73.Genesis

    0.08%

    Moved from 74th to 73rd. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  74. 74.Morgan

    0.08%

    Moved from 75th to 74th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  75. 75.Caterham

    0.06%

    Moved from 77th to 75th. 540 estimated branded searches, +1.9% vs prior month. Share 0 points.

  76. 76.Seat

    0.06%

    Held 76th. 540 estimated branded searches, -3.6% vs prior month. Share 0 points.

  77. 77.Abarth

    0.06%

    Moved from 70th to 77th. 530 estimated branded searches, -44.8% vs prior month. Share 0 points.

  78. 78.Alpine

    0.04%

    Moved from 80th to 78th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

  79. 79.Lincoln

    0.04%

    Held 79th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  80. 80.Ora

    0.04%

    Moved from 78th to 80th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  81. 81.RAM

    0.04%

    Held 81st. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

  82. 82.DS

    0.03%

    Held 82nd. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  83. 83.Tank

    0.03%

    Moved from 85th to 83rd. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  84. 84.Jac

    0.02%

    Moved from 83rd to 84th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  85. 85.Proton

    0.02%

    Moved from 87th to 85th. 210 estimated branded searches, +90.9% vs prior month. Share 0 points.

  86. 86.Rover

    0.02%

    Moved from 84th to 86th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  87. 87.Austin

    0.02%

    Moved from 86th to 87th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare popularity between Mitsubishi and its closest rivals

Every comparison with Mitsubishi

29 comparisons

How has branded search demand for Mitsubishi changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mitsubishi in New Zealand rose from 57.3K to 61.6K.
  • Across the 12 months ending September 2026, Mitsubishi’s share of searches among car brands in New Zealand increased from 6.3% to 7%.
  • Across the 12 months ending September 2026, Mitsubishi’s share of searches among car brands in New Zealand peaked at 7% in September 2026 and was lowest at 5.9% in March 2026.

How did search popularity change for New Zealand car brands in September 2026?

6 changes

  1. In September 2026, Mitsubishi gained share of searches among car brands in New Zealand, from 6.3% to 7%.

  2. In September 2026, Toyota lost share of searches among car brands in New Zealand, from 13.8% to 12.7%.

  3. In September 2026, Geely rose from 44th to 37th among car brands in New Zealand.

  4. In September 2026, Haval rose from 41st to 34th among car brands in New Zealand.

  5. In September 2026, XPENG rose from 57th to 50th among car brands in New Zealand.

  6. In September 2026, Dodge rose from 27th to 21st among car brands in New Zealand.

How are Mitsubishi’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Mitsubishi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mitsubishi
  • mitsubishi asx
  • mitsubishi car
  • mitsubishi cars
  • mitsubishi delica
  • mitsubishi eclipse cross
  • mitsubishi lancer
  • mitsubishi outlander
  • mitsubishi pajero
  • mitsubishi triton
  • outlander

Do you work for Mitsubishi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mitsubishi compete?

Mitsubishi is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car brands2nd of 877%Shown above
Forklift dealer brands2nd of 1029.2%Show ranking
Fan coil brands1st of 886%Show ranking
Creator with pink hair and a pink jacket

Is Mitsubishi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free