Forklift dealer brands in New Zealand:Which are most popular?
In September 2026, Toyota was the most searched forklift dealer brand in New Zealand, accounting for 53% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Toyota showed up in every answer. Toyota was recommended most often, coming first in all three responses that gave a list.
ToyotaShare of searches 53%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
MitsubishiShare of searches 29.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
NissanShare of searches 16.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
AB EquipmentShare of searches 0.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
Centra ForkliftsShare of searches 0.34%Mentioned in 3 of 4 AI answersPlace in AI recommendations 6th
Follow forklift dealer brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top forklift dealer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Toyota appeared every time. Toyota was recommended most often, coming first in all three answers that gave a list. Crown was second, and Hyster was third. Nissan, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mitsubishi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AB Equipment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Centra Forklifts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Crown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hyster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yale1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Nissan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Clark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about forklift dealer brands
4 answers
Asked ChatGPT
“Which forklift dealer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forklift dealer brands in New Zealand?”
Asked ChatGPT
“What's the best forklift dealer brand in New Zealand for warehouse lifting?”
Searched Google, AI Overview
“used forklift dealers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“forklift sales nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which forklift dealer brands do people search for most?
This chart shows how often people search Google for each forklift dealer brand by name. Each line represents a brand's share of searches for all ten forklift dealer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Toyota, Mitsubishi, Nissan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Mitsubishi | Nissan | AB Equipment | Centra Forklifts | Crown | Yale | Clark | Hyundai Construction Equipment | Hyster |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 25.4% | 18.4% | 1.1% | 0.39% | 0.21% | 0.03% | 0.02% | 0.02% | <0.01% |
| Nov 2025 | 54.8% | 25.1% | 18.7% | 0.88% | 0.33% | 0.22% | 0.03% | 0.01% | 0.02% | <0.01% |
| Dec 2025 | 56.5% | 25.6% | 16.5% | 0.8% | 0.29% | 0.19% | 0.03% | 0.02% | 0.01% | <0.01% |
| Jan 2026 | 56.3% | 25.5% | 17% | 0.8% | 0.25% | 0.2% | 0.04% | 0.01% | <0.01% | <0.01% |
| Feb 2026 | 57.8% | 24.9% | 15.8% | 0.83% | 0.31% | 0.26% | 0.04% | 0.02% | 0.01% | <0.01% |
| Mar 2026 | 54.3% | 24.5% | 19.7% | 0.76% | 0.35% | 0.24% | 0.04% | 0.02% | 0.02% | <0.01% |
| Apr 2026 | 55.3% | 26.1% | 17.1% | 0.87% | 0.33% | 0.22% | 0.04% | 0.01% | 0.02% | <0.01% |
| May 2026 | 55.9% | 27.3% | 15.4% | 0.82% | 0.31% | 0.21% | 0.03% | 0.01% | 0.01% | <0.01% |
| Jun 2026 | 54.1% | 28% | 16.2% | 0.92% | 0.43% | 0.29% | 0.04% | 0.01% | 0.02% | <0.01% |
| Jul 2026 | 54.8% | 27.6% | 15.9% | 0.94% | 0.36% | 0.24% | 0.05% | 0.02% | 0.02% | <0.01% |
| Aug 2026 | 56.4% | 26% | 16.2% | 0.86% | 0.32% | 0.22% | 0.04% | 0.02% | 0.02% | <0.01% |
| Sep 2026 | 53% | 29.2% | 16.2% | 0.9% | 0.34% | 0.23% | 0.03% | 0.01% | 0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53% | 112K | -10.5% | -3.3 points | |
| 2, held 2nd | 29.2% | 61.6K | +7.1% | +3.3 points | |
| 3, held 3rd | 16.2% | 34.1K | -5.1% | 0 points | |
| 4, held 4th | 0.9% | 1.9K | 0% | 0 points | |
| 5, held 5th | 0.34% | 720 | 0% | 0 points | |
| 6, held 6th | 0.23% | 480 | 0% | 0 points | |
| 7, held 7th | 0.03% | 70 | -22.2% | 0 points | |
| 8, moved from 9th to 8th | 0.01% | 30 | -25% | 0 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.01% | 30 | -40% | 0 pointsmoved from 8th to 9th | |
| 10, held 10th | <0.01% | 10 | -50% | 0 points |
1.
Toyota53%
Held 1st. 112K estimated branded searches, -10.5% vs prior month. Share -3.3 points.
29.2%
Held 2nd. 61.6K estimated branded searches, +7.1% vs prior month. Share +3.3 points.
3.
Nissan16.2%
Held 3rd. 34.1K estimated branded searches, -5.1% vs prior month. Share 0 points.
0.9%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.34%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Crown0.23%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Yale0.03%
Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
8.
Clark0.01%
Moved from 9th to 8th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
Moved from 8th to 9th. 30 estimated branded searches, -40% vs prior month. Share 0 points.
10.
Hyster<0.01%
Held 10th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
Which brand is most popular in search among forklift dealer brands in New Zealand?
10 brands
In September 2026, Toyota was the most searched among forklift dealer brands in New Zealand, with an estimated 112K branded searches, 53% of all searches for the ten we track. Mitsubishi is in 2nd place, 23.8 percentage points behind at 29.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Toyota | 54.4% → 53% | 57.8%Feb 2026 | 53%Sep 2026 | 1st |
| Mitsubishi | 25.4% → 29.2% | 29.2%Sep 2026 | 24.5%Mar 2026 | 2nd |
| Nissan | 18.4% → 16.2% | 19.7%Mar 2026 | 15.4%May 2026 | 3rd |
| AB Equipment | 1.1% → 0.9% | 1.1%Oct 2025 | 0.76%Mar 2026 | 4th |
| Centra Forklifts | 0.39% → 0.34% | 0.43%Jun 2026 | 0.25%Jan 2026 | 5th |
| Crown | 0.21% → 0.23% | 0.29%Jun 2026 | 0.19%Dec 2025 | 6th |
| Yale | 0.03% | 0.05%Jul 2026 | 0.03%May 2026 | 7th |
| Clark | 0.02% → 0.01% | 0.02%Oct 2025 | 0.01%Jan 2026 | 8th |
| Hyundai Construction Equipment | 0.02% → 0.01% | 0.02%Jul 2026 | <0.01%Jan 2026 | 9th |
| Hyster | <0.01% | <0.01%Jun 2026 | <0.01%Mar 2026 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Toyota’s share of searches among forklift dealer brands in New Zealand decreased from 54.4% to 53%.
- Across the 12 months ending September 2026, Mitsubishi’s share of searches among forklift dealer brands in New Zealand increased from 25.4% to 29.2%.
- Across the 12 months ending September 2026, Nissan’s share of searches among forklift dealer brands in New Zealand decreased from 18.4% to 16.2%.
- Across the 12 months ending September 2026, Toyota’s share of searches among forklift dealer brands in New Zealand peaked at 57.8% in February 2026 and was lowest at 53% in September 2026.
- Across the 12 months ending September 2026, Mitsubishi’s share of searches among forklift dealer brands in New Zealand peaked at 29.2% in September 2026 and was lowest at 24.5% in March 2026.
- Across the 12 months ending September 2026, Nissan’s share of searches among forklift dealer brands in New Zealand peaked at 19.7% in March 2026 and was lowest at 15.4% in May 2026.
- Across the 12 months ending September 2026, AB Equipment, Centra Forklifts, Crown, Yale, Clark, Hyundai Construction Equipment and Hyster held steady: their share of searches among forklift dealer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand forklift dealer brands in September 2026?
7 changes
In September 2026, Mitsubishi gained share of searches among forklift dealer brands in New Zealand, from 26% to 29.2%.
In September 2026, Toyota lost share of searches among forklift dealer brands in New Zealand, from 56.4% to 53%.
In September 2026, Clark rose from 9th to 8th among forklift dealer brands in New Zealand.
In September 2026, Hyundai Construction Equipment fell from 8th to 9th among forklift dealer brands in New Zealand.
Estimated monthly branded searches for AB Equipment in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Centra Forklifts in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Estimated monthly branded searches for Nissan in New Zealand fell 18.1% over 12 measured months, from 41.6K to 34.1K in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.