Brandwave

How popular isClark?

In September 2026, people searched for Clark by name about 30 times in New Zealand, a 40% decrease from the previous year. These searches made up 0.01% of all New Zealand forklift dealer brand searches, placing Clark eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about forklift dealer brands, Clark did not appear in any of the answers.

Search and AI answers in September 2026

Clark is the eighth most searched of 10 competitors and not listed in any AI answer.

  1. ToyotaShare of searches 53%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MitsubishiShare of searches 29.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. NissanShare of searches 16.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. AB EquipmentShare of searches 0.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  5. ClarkShare of searches 0.01%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top forklift dealer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Clark did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Crown2nd
  3. Hyster3rd
  4. Mitsubishi4th
  5. AB Equipment5th
  6. Centra Forklifts6th
  7. Yale7th
  8. Nissan–
  9. Clark–
  10. Hyundai Construction Equipment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mitsubishi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AB Equipment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Centra Forklifts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yale1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nissan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about forklift dealer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which forklift dealer brands compete with Clark?

Clark against forklift dealer brands in New Zealand, by month

Share of searches by month for Toyota, Mitsubishi, Nissan, Clark. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaMitsubishiNissanAB EquipmentCentra ForkliftsCrownYaleClarkHyundai Construction EquipmentHyster
Oct 202554.4%25.4%18.4%1.1%0.39%0.21%0.03%0.02%0.02%<0.01%
Nov 202554.8%25.1%18.7%0.88%0.33%0.22%0.03%0.01%0.02%<0.01%
Dec 202556.5%25.6%16.5%0.8%0.29%0.19%0.03%0.02%0.01%<0.01%
Jan 202656.3%25.5%17%0.8%0.25%0.2%0.04%0.01%<0.01%<0.01%
Feb 202657.8%24.9%15.8%0.83%0.31%0.26%0.04%0.02%0.01%<0.01%
Mar 202654.3%24.5%19.7%0.76%0.35%0.24%0.04%0.02%0.02%<0.01%
Apr 202655.3%26.1%17.1%0.87%0.33%0.22%0.04%0.01%0.02%<0.01%
May 202655.9%27.3%15.4%0.82%0.31%0.21%0.03%0.01%0.01%<0.01%
Jun 202654.1%28%16.2%0.92%0.43%0.29%0.04%0.01%0.02%<0.01%
Jul 202654.8%27.6%15.9%0.94%0.36%0.24%0.05%0.02%0.02%<0.01%
Aug 202656.4%26%16.2%0.86%0.32%0.22%0.04%0.02%0.02%<0.01%
Sep 202653%29.2%16.2%0.9%0.34%0.23%0.03%0.01%0.01%<0.01%

  1. 1.Toyota

    53%

    Held 1st. 112K estimated branded searches, -10.5% vs prior month. Share -3.3 points.

  2. 2.Mitsubishi

    29.2%

    Held 2nd. 61.6K estimated branded searches, +7.1% vs prior month. Share +3.3 points.

  3. 3.Nissan

    16.2%

    Held 3rd. 34.1K estimated branded searches, -5.1% vs prior month. Share 0 points.

  4. 4.AB Equipment

    0.9%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Centra Forklifts

    0.34%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Crown

    0.23%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Yale

    0.03%

    Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

  8. 8.Clark

    0.01%

    Moved from 9th to 8th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  9. 9.Hyundai Construction Equipment

    0.01%

    Moved from 8th to 9th. 30 estimated branded searches, -40% vs prior month. Share 0 points.

  10. 10.Hyster

    <0.01%

    Held 10th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Clark and its closest rivals

How has branded search demand for Clark changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Clark in New Zealand fell from 50 to 30.
  • Across the 12 months ending September 2026, Clark’s share of searches among forklift dealer brands in New Zealand held steady, from 0.02% to 0.01%.

How did search popularity change for New Zealand forklift dealer brands in September 2026?

6 changes

  1. In September 2026, Mitsubishi gained share of searches among forklift dealer brands in New Zealand, from 26% to 29.2%.

  2. In September 2026, Toyota lost share of searches among forklift dealer brands in New Zealand, from 56.4% to 53%.

  3. In September 2026, Clark rose from 9th to 8th among forklift dealer brands in New Zealand.

  4. In September 2026, Hyundai Construction Equipment fell from 8th to 9th among forklift dealer brands in New Zealand.

  5. Estimated monthly branded searches for AB Equipment in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Centra Forklifts in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are Clark’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Clark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clark forklifts

Do you work for Clark? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Clark compete?

Clark is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Forklift dealer brands8th of 100.01%Shown above
Forklift battery brands4th of 70.92%Show ranking
Forklift brands13th of 131.3%Show ranking
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Is Clark your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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