Brandwave

Clark vs Hyster:Which is more popular?

In September 2026, Clark had more branded searches than Hyster among forklift dealer brands in New Zealand. Clark had about 30 branded searches, while Hyster had 10. Clark made up 0.01% of all forklift dealer brand searches we track, and Hyster accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about forklift dealer brands, Hyster appeared in two of the four answers and Clark in none.

Among forklift dealer brands in New Zealand in September 2026

Who do people search for more?

Clark, about 3 searches for every 1 for Hyster

Clark 30 searchesHyster 10 searches

Who does AI mention more?

Hyster, mentioned in 2 of 4 answers, Clark in 0

Hyster in 2 of 4Clark in 0 of 4

Who does AI recommend more?

Hyster, the only one of the two named

Hyster first in 2Clark never named

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Top forklift dealer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hyster was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Clark did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Crown2nd
  3. Hyster3rd
  4. Mitsubishi4th
  5. AB Equipment5th
  6. Centra Forklifts6th
  7. Yale7th
  8. Nissan–
  9. Clark–
  10. Hyundai Construction Equipment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mitsubishi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AB Equipment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Centra Forklifts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yale1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nissan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about forklift dealer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Clark or Hyster more popular in search?

This chart shows how often people search Google for Clark and Hyster by name. Each line represents a brand's share of searches for all ten forklift dealer brands we track, month by month, from searches in New Zealand.

Clark and Hyster among forklift dealer brands in New Zealand, by month

Share of searches by month for Clark, Hyster. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaMitsubishiNissanAB EquipmentCentra ForkliftsCrownYaleClarkHyundai Construction EquipmentHyster
Oct 202554.4%25.4%18.4%1.1%0.39%0.21%0.03%0.02%0.02%<0.01%
Nov 202554.8%25.1%18.7%0.88%0.33%0.22%0.03%0.01%0.02%<0.01%
Dec 202556.5%25.6%16.5%0.8%0.29%0.19%0.03%0.02%0.01%<0.01%
Jan 202656.3%25.5%17%0.8%0.25%0.2%0.04%0.01%<0.01%<0.01%
Feb 202657.8%24.9%15.8%0.83%0.31%0.26%0.04%0.02%0.01%<0.01%
Mar 202654.3%24.5%19.7%0.76%0.35%0.24%0.04%0.02%0.02%<0.01%
Apr 202655.3%26.1%17.1%0.87%0.33%0.22%0.04%0.01%0.02%<0.01%
May 202655.9%27.3%15.4%0.82%0.31%0.21%0.03%0.01%0.01%<0.01%
Jun 202654.1%28%16.2%0.92%0.43%0.29%0.04%0.01%0.02%<0.01%
Jul 202654.8%27.6%15.9%0.94%0.36%0.24%0.05%0.02%0.02%<0.01%
Aug 202656.4%26%16.2%0.86%0.32%0.22%0.04%0.02%0.02%<0.01%
Sep 202653%29.2%16.2%0.9%0.34%0.23%0.03%0.01%0.01%<0.01%

How has the Clark and Hyster comparison changed over the last 12 months?

3 findings
  • Clark was ahead of Hyster in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clark’s share of searches among forklift dealer brands in New Zealand moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 50 to 30.
  • Across the 12 months ending September 2026, Hyster’s share of searches among forklift dealer brands in New Zealand held steady at <0.01%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand forklift dealer brands in September 2026?

1 change

  1. In September 2026, Clark rose from 9th to 8th among forklift dealer brands in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clark’s and Hyster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clark

1 branded search term

  • clark forklifts

Hyster

1 branded search term

  • hyster container handler

How the Brand Demand Index is measured

Other head-to-heads among forklift dealer brands

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