Brandwave

Nissan vs Toyota:Which is more popular?

In September 2026, Toyota had more branded searches than Nissan among forklift dealer brands in New Zealand. Toyota had about 112,000 branded searches, while Nissan had 34,100. Toyota made up 53% of all forklift dealer brand searches we track, and Nissan accounted for 16.2%. When we asked ChatGPT and Google AI Overviews about forklift dealer brands, Toyota appeared in all four answers and Nissan in none.

Among forklift dealer brands in New Zealand in September 2026

Who do people search for more?

Toyota, about 3 searches for every 1 for Nissan

Toyota 112K searchesNissan 34.1K searches

Who does AI mention more?

Toyota, mentioned in every answer we collected

Toyota in 4 of 4Nissan in 0 of 4

Who does AI recommend more?

Toyota, the only one of the two named

Toyota first in 3Nissan never named

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Top forklift dealer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Toyota appeared in all four answers. Nissan did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Crown2nd
  3. Hyster3rd
  4. Mitsubishi4th
  5. AB Equipment5th
  6. Centra Forklifts6th
  7. Yale7th
  8. Nissan–
  9. Clark–
  10. Hyundai Construction Equipment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mitsubishi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AB Equipment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Centra Forklifts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yale1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nissan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about forklift dealer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Nissan or Toyota more popular in search?

This chart shows how often people search Google for Nissan and Toyota by name. Each line represents a brand's share of searches for all ten forklift dealer brands we track, month by month, from searches in New Zealand.

Nissan and Toyota among forklift dealer brands in New Zealand, by month

Share of searches by month for Toyota, Nissan. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaMitsubishiNissanAB EquipmentCentra ForkliftsCrownYaleClarkHyundai Construction EquipmentHyster
Oct 202554.4%25.4%18.4%1.1%0.39%0.21%0.03%0.02%0.02%<0.01%
Nov 202554.8%25.1%18.7%0.88%0.33%0.22%0.03%0.01%0.02%<0.01%
Dec 202556.5%25.6%16.5%0.8%0.29%0.19%0.03%0.02%0.01%<0.01%
Jan 202656.3%25.5%17%0.8%0.25%0.2%0.04%0.01%<0.01%<0.01%
Feb 202657.8%24.9%15.8%0.83%0.31%0.26%0.04%0.02%0.01%<0.01%
Mar 202654.3%24.5%19.7%0.76%0.35%0.24%0.04%0.02%0.02%<0.01%
Apr 202655.3%26.1%17.1%0.87%0.33%0.22%0.04%0.01%0.02%<0.01%
May 202655.9%27.3%15.4%0.82%0.31%0.21%0.03%0.01%0.01%<0.01%
Jun 202654.1%28%16.2%0.92%0.43%0.29%0.04%0.01%0.02%<0.01%
Jul 202654.8%27.6%15.9%0.94%0.36%0.24%0.05%0.02%0.02%<0.01%
Aug 202656.4%26%16.2%0.86%0.32%0.22%0.04%0.02%0.02%<0.01%
Sep 202653%29.2%16.2%0.9%0.34%0.23%0.03%0.01%0.01%<0.01%

How has the Nissan and Toyota comparison changed over the last 12 months?

3 findings
  • Toyota was ahead of Nissan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nissan’s share of searches among forklift dealer brands in New Zealand moved from 18.4% to 16.2%, and its estimated monthly branded searches moved from 41.6K to 34.1K.
  • Across the 12 months ending September 2026, Toyota’s share of searches among forklift dealer brands in New Zealand moved from 54.4% to 53%, and its estimated monthly branded searches moved from 123K to 112K.

How did search popularity change for New Zealand forklift dealer brands in September 2026?

2 changes

  1. In September 2026, Toyota lost share of searches among forklift dealer brands in New Zealand, from 56.4% to 53%.

  2. Estimated monthly branded searches for Nissan in New Zealand fell 18.1% over 12 measured months, from 41.6K to 34.1K in September 2026.

How are branded searches counted?

30 search terms

Brandwave collects information about searches that people make online using Nissan’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nissan

12 branded search terms

  • navara
  • nissan
  • nissan car
  • nissan cars
  • nissan juke
  • nissan leaf
  • nissan navara
  • nissan patrol
  • nissan qashqai
  • nissan skyline
  • nissan x trail
  • qashqai

Toyota

18 branded search terms

  • camry
  • corolla
  • hilux
  • land cruiser
  • prius
  • toyota
  • toyota camry
  • toyota car
  • toyota cars
  • toyota chr
  • toyota corolla
  • toyota highlander
  • toyota hilux
  • toyota land cruiser
  • toyota prado
  • toyota supra
  • toyota yaris
  • yaris

How the Brand Demand Index is measured

Other head-to-heads among forklift dealer brands

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