Brandwave

Mitsubishi vs Toyota:Which is more popular?

In September 2026, Toyota had more branded searches than Mitsubishi among forklift dealer brands in New Zealand. Toyota had about 112,000 branded searches, while Mitsubishi had 61,600. Toyota made up 53% of all forklift dealer brand searches we track, and Mitsubishi accounted for 29.2%. When we asked ChatGPT and Google AI Overviews about forklift dealer brands, Toyota appeared in all four answers and Mitsubishi in three. Toyota was mentioned before Mitsubishi in every answer.

Among forklift dealer brands in New Zealand in September 2026

Who do people search for more?

Toyota, about 81% more searches than Mitsubishi

Toyota 112K searchesMitsubishi 61.6K searches

Who does AI mention more?

Toyota, mentioned in every answer we collected

Toyota in 4 of 4Mitsubishi in 3 of 4

Who does AI recommend more?

Toyota, named ahead of Mitsubishi in every answer

Toyota first in 3Mitsubishi never first

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Top forklift dealer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Toyota appeared in all four answers. Mitsubishi was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Toyota was listed before Mitsubishi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Crown2nd
  3. Hyster3rd
  4. Mitsubishi4th
  5. AB Equipment5th
  6. Centra Forklifts6th
  7. Yale7th
  8. Nissan–
  9. Clark–
  10. Hyundai Construction Equipment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mitsubishi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AB Equipment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Centra Forklifts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yale1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nissan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about forklift dealer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mitsubishi or Toyota more popular in search?

This chart shows how often people search Google for Mitsubishi and Toyota by name. Each line represents a brand's share of searches for all ten forklift dealer brands we track, month by month, from searches in New Zealand.

Mitsubishi and Toyota among forklift dealer brands in New Zealand, by month

Share of searches by month for Toyota, Mitsubishi. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaMitsubishiNissanAB EquipmentCentra ForkliftsCrownYaleClarkHyundai Construction EquipmentHyster
Oct 202554.4%25.4%18.4%1.1%0.39%0.21%0.03%0.02%0.02%<0.01%
Nov 202554.8%25.1%18.7%0.88%0.33%0.22%0.03%0.01%0.02%<0.01%
Dec 202556.5%25.6%16.5%0.8%0.29%0.19%0.03%0.02%0.01%<0.01%
Jan 202656.3%25.5%17%0.8%0.25%0.2%0.04%0.01%<0.01%<0.01%
Feb 202657.8%24.9%15.8%0.83%0.31%0.26%0.04%0.02%0.01%<0.01%
Mar 202654.3%24.5%19.7%0.76%0.35%0.24%0.04%0.02%0.02%<0.01%
Apr 202655.3%26.1%17.1%0.87%0.33%0.22%0.04%0.01%0.02%<0.01%
May 202655.9%27.3%15.4%0.82%0.31%0.21%0.03%0.01%0.01%<0.01%
Jun 202654.1%28%16.2%0.92%0.43%0.29%0.04%0.01%0.02%<0.01%
Jul 202654.8%27.6%15.9%0.94%0.36%0.24%0.05%0.02%0.02%<0.01%
Aug 202656.4%26%16.2%0.86%0.32%0.22%0.04%0.02%0.02%<0.01%
Sep 202653%29.2%16.2%0.9%0.34%0.23%0.03%0.01%0.01%<0.01%

How has the Mitsubishi and Toyota comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand forklift dealer brands in September 2026?

2 changes

  1. In September 2026, Mitsubishi gained share of searches among forklift dealer brands in New Zealand, from 26% to 29.2%.

  2. In September 2026, Toyota lost share of searches among forklift dealer brands in New Zealand, from 56.4% to 53%.

How are branded searches counted?

29 search terms

Brandwave collects information about searches that people make online using Mitsubishi’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitsubishi

11 branded search terms

  • mitsubishi
  • mitsubishi asx
  • mitsubishi car
  • mitsubishi cars
  • mitsubishi delica
  • mitsubishi eclipse cross
  • mitsubishi lancer
  • mitsubishi outlander
  • mitsubishi pajero
  • mitsubishi triton
  • outlander

Toyota

18 branded search terms

  • camry
  • corolla
  • hilux
  • land cruiser
  • prius
  • toyota
  • toyota camry
  • toyota car
  • toyota cars
  • toyota chr
  • toyota corolla
  • toyota highlander
  • toyota hilux
  • toyota land cruiser
  • toyota prado
  • toyota supra
  • toyota yaris
  • yaris

How the Brand Demand Index is measured

Other head-to-heads among forklift dealer brands

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