Forklift battery brands in New Zealand:Which are most popular?
In September 2026, Century Batteries was the most searched forklift battery brand in New Zealand, accounting for 73.4% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Crown and Hawker were mentioned most often, in four of the five answers. Hawker was recommended most often, coming first in three out of four responses that gave a list.
Century BatteriesShare of searches 73.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
CrownShare of searches 14.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
ExideShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ClarkShare of searches 0.92%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HawkerShare of searches 0.61%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top forklift battery brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Crown and Hawker were mentioned most often, in four of the five answers. Hawker was recommended most often, coming first in three out of four answers that gave a list. Century Batteries and Sunlight tied for second. Clark, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hawker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Century Batteries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunlight3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hyster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forklift battery brands
5 answers
Asked ChatGPT
“Which forklift battery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forklift battery brands in New Zealand?”
Asked ChatGPT
“What's the best forklift battery brand in New Zealand for warehouse shifts?”
Searched Google, AI Overview
“best forklift battery”
Searched Google, AI Overview
“electric forklift battery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which forklift battery brands do people search for most?
This chart shows how often people search Google for each forklift battery brand by name. Each line represents a brand's share of searches for all seven forklift battery brands we track, month by month, from searches in New Zealand.
Share of searches by month for Century Batteries, Crown, Exide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Century Batteries | Crown | Exide | Clark | Hawker | Hyster | Sunlight |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.5% | 15.1% | 6.6% | 1.6% | 0.63% | 0.31% | 0.31% |
| Nov 2025 | 75.9% | 15.2% | 6.6% | 0.95% | 0.63% | 0.32% | 0.32% |
| Dec 2025 | 77.9% | 12.7% | 6.8% | 1.3% | 0.65% | 0.32% | 0.32% |
| Jan 2026 | 74.8% | 15% | 8.1% | 0.93% | 0.62% | 0.31% | 0.31% |
| Feb 2026 | 72.5% | 17.8% | 7.9% | 1.2% | 0% | 0.3% | 0.3% |
| Mar 2026 | 72.1% | 17.7% | 7.8% | 1.2% | 0.6% | 0.3% | 0.3% |
| Apr 2026 | 74.8% | 15% | 8.1% | 0.93% | 0.62% | 0.31% | 0.31% |
| May 2026 | 73.4% | 14.7% | 9.8% | 0.92% | 0.61% | 0.31% | 0.31% |
| Jun 2026 | 73.2% | 14.9% | 9.8% | 0.76% | 0.51% | 0.51% | 0.25% |
| Jul 2026 | 75.3% | 12.5% | 10.1% | 1% | 0.52% | 0.26% | 0.26% |
| Aug 2026 | 71.4% | 14.3% | 11.6% | 1.2% | 0.6% | 0.6% | 0.3% |
| Sep 2026 | 73.4% | 14.7% | 9.8% | 0.92% | 0.61% | 0.31% | 0.31% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 2.4K | 0% | +2 points | |
| 2, held 2nd | 14.7% | 480 | 0% | +0.4 points | |
| 3, held 3rd | 9.8% | 320 | -17.9% | -1.8 points | |
| 4, held 4th | 0.92% | 30 | -25% | -0.3 points | |
| 5, held 5th | 0.61% | 20 | 0% | 0 points | |
| 6, held 6th | 0.31% | 10 | -50% | -0.3 points | |
| 7, held 7th | 0.31% | 10 | 0% | 0 points |
73.4%
Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share +2 points.
2.
Crown14.7%
Held 2nd. 480 estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
Exide9.8%
Held 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -1.8 points.
4.
Clark0.92%
Held 4th. 30 estimated branded searches, -25% vs prior month. Share -0.3 points.
5.
Hawker0.61%
Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Hyster0.31%
Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.3 points.
7.Sunlight
0.31%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among forklift battery brands in New Zealand?
7 brands
In September 2026, Century Batteries was the most searched among forklift battery brands in New Zealand, with an estimated 2.4K branded searches, 73.4% of all searches for the seven we track. Crown is in 2nd place, 58.7 percentage points behind at 14.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Century Batteries | 75.5% → 73.4% | 77.9%Dec 2025 | 71.4%Aug 2026 | 1st |
| Crown | 15.1% → 14.7% | 17.8%Feb 2026 | 12.5%Jul 2026 | 2nd |
| Exide | 6.6% → 9.8% | 11.6%Aug 2026 | 6.6%Oct 2025 | 3rd |
| Clark | 1.6% → 0.92% | 1.6%Oct 2025 | 0.76%Jun 2026 | 4th |
| Hawker | 0.63% → 0.61% | 0.65%Dec 2025 | 0%Feb 2026 | 5th |
| Hyster | 0.31% | 0.6%Aug 2026 | 0.26%Jul 2026 | 6th |
| Sunlight | 0.31% | 0.32%Dec 2025 | 0.25%Jun 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Century Batteries’ share of searches among forklift battery brands in New Zealand decreased from 75.5% to 73.4%.
- Across the 12 months ending September 2026, Exide’s share of searches among forklift battery brands in New Zealand increased from 6.6% to 9.8%.
- Across the 12 months ending September 2026, Clark’s share of searches among forklift battery brands in New Zealand decreased from 1.6% to 0.92%.
- Across the 12 months ending September 2026, Century Batteries’ share of searches among forklift battery brands in New Zealand peaked at 77.9% in December 2025 and was lowest at 71.4% in August 2026.
- Across the 12 months ending September 2026, Crown’s share of searches among forklift battery brands in New Zealand peaked at 17.8% in February 2026 and was lowest at 12.5% in July 2026.
- Across the 12 months ending September 2026, Exide’s share of searches among forklift battery brands in New Zealand peaked at 11.6% in August 2026 and was lowest at 6.6% in October 2025.
- Across the 12 months ending September 2026, Crown, Hawker, Hyster and Sunlight held steady: their share of searches among forklift battery brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand forklift battery brands in September 2026?
3 changes
In September 2026, Century Batteries gained share of searches among forklift battery brands in New Zealand, from 71.4% to 73.4%.
In September 2026, Exide lost share of searches among forklift battery brands in New Zealand, from 11.6% to 9.8%.
Estimated monthly branded searches for Clark in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
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