Brandwave

How popular isExide?

In September 2026, people searched for Exide by name about 660 times in New Zealand, a 32% increase from the previous year. These searches made up 9.8% of all New Zealand forklift battery brand searches, placing Exide third out of seven brands. When we asked both ChatGPT and Google AI Overviews about forklift battery brands, Exide appeared in two of the five answers and was the joint fourth most recommended of the seven.

Search and AI answers in September 2026

Exide is the third most searched of 7 competitors and the joint fourth most recommended in AI answers.

  1. Century BatteriesShare of searches 73.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. CrownShare of searches 14.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. ExideShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. ClarkShare of searches 0.92%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HawkerShare of searches 0.61%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top forklift battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Exide was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Exide is the joint fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hawker1st
  2. Century Batteries2nd
  3. Sunlight2nd
  4. Crown4th
  5. Exide4th
  6. Hyster6th
  7. Clark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hawker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Century Batteries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunlight3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hyster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forklift battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which forklift battery brands compete with Exide?

Exide against forklift battery brands in New Zealand, by month

Share of searches by month for Century Batteries, Crown, Exide. The figures are in the table below the chart.

View monthly share of searches table
MonthCentury BatteriesCrownExideClarkHawkerHysterSunlight
Oct 202575.5%15.1%6.6%1.6%0.63%0.31%0.31%
Nov 202575.9%15.2%6.6%0.95%0.63%0.32%0.32%
Dec 202577.9%12.7%6.8%1.3%0.65%0.32%0.32%
Jan 202674.8%15%8.1%0.93%0.62%0.31%0.31%
Feb 202672.5%17.8%7.9%1.2%0%0.3%0.3%
Mar 202672.1%17.7%7.8%1.2%0.6%0.3%0.3%
Apr 202674.8%15%8.1%0.93%0.62%0.31%0.31%
May 202673.4%14.7%9.8%0.92%0.61%0.31%0.31%
Jun 202673.2%14.9%9.8%0.76%0.51%0.51%0.25%
Jul 202675.3%12.5%10.1%1%0.52%0.26%0.26%
Aug 202671.4%14.3%11.6%1.2%0.6%0.6%0.3%
Sep 202673.4%14.7%9.8%0.92%0.61%0.31%0.31%

  1. 1.Century Batteries

    73.4%

    Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Crown

    14.7%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Exide

    9.8%

    Held 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -1.8 points.

  4. 4.Clark

    0.92%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share -0.3 points.

  5. 5.Hawker

    0.61%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hyster

    0.31%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.3 points.

  7. 7.Sunlight

    0.31%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Exide and its closest rivals

Every comparison with Exide

6 comparisons

How has branded search demand for Exide changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Exide in New Zealand rose from 500 to 660.
  • Across the 12 months ending September 2026, Exide’s share of searches among forklift battery brands in New Zealand increased from 6.6% to 9.8%.
  • Across the 12 months ending September 2026, Exide’s share of searches among forklift battery brands in New Zealand peaked at 11.6% in August 2026 and was lowest at 6.6% in October 2025.

How did search popularity change for New Zealand forklift battery brands in September 2026?

3 changes

  1. In September 2026, Century Batteries gained share of searches among forklift battery brands in New Zealand, from 71.4% to 73.4%.

  2. In September 2026, Exide lost share of searches among forklift battery brands in New Zealand, from 11.6% to 9.8%.

  3. Estimated monthly branded searches for Clark in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are Exide’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Exide’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • exide batteries
  • exide battery finder
  • exide car battery
  • exide extreme battery

Do you work for Exide? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Exide compete?

Exide is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car battery brands2nd of 615.8%Show ranking
Forklift battery brands3rd of 79.8%Shown above
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Is Exide your brand?

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