Brandwave

Car battery brands in New Zealand:Which brands are most popular in search?

In August 2026, Century Batteries was the most searched among car battery brands in New Zealand, with an estimated 2.7K branded searches and 61.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Century Batteries61.9%
  2. Exide17.9%
  3. Bosch Car Batteries8%
  4. Optima6.7%
  5. Varta5.5%

Follow car battery brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the car battery brands New Zealand drivers replace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car battery brands in New Zealand, by month

Share of Search by month for Century Batteries, Exide, Bosch Car Batteries, Optima, Varta. The figures are in the table below the chart.

View monthly share of search table
MonthCentury BatteriesExideBosch Car BatteriesOptimaVarta
Oct 202565%12.3%11.3%6.2%5.2%
Nov 202567.1%10.8%10.8%5.9%5.4%
Dec 202568.3%11.2%10.2%5.6%4.8%
Jan 202667.1%12.6%8.9%6.5%4.8%
Feb 202666.7%13.4%8.8%6.3%4.8%
Mar 202668.3%12.3%8.8%5.5%5%
Apr 202666%13.8%7.8%6.1%6.3%
May 202663.4%14.5%8.3%6.2%7.6%
Jun 202667.1%13.8%7.4%6%5.8%
Jul 202665.2%15.3%6.8%7.2%5.6%
Aug 202661.9%17.9%8%6.7%5.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Century Batteries

    61.9%

    held 1st · 2.7K estimated branded searches · -17.7% vs prior month · -3.3 points

  2. 2.Exide

    17.9%

    held 2nd · 780 estimated branded searches · +1.3% vs prior month · +2.6 points

  3. 3.Bosch Car Batteries

    8%

    moved from 4th to 3rd · 350 estimated branded searches · +2.9% vs prior month · +1.3 points

  4. 4.Optima

    6.7%

    moved from 3rd to 4th · 290 estimated branded searches · -19.4% vs prior month · -0.5 points

  5. 5.Varta

    5.5%

    held 5th · 240 estimated branded searches · -14.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among car battery brands in New Zealand?

In August 2026, Century Batteries was the most searched among car battery brands in New Zealand, with an estimated 2.7K branded searches and 61.9% estimated Share of Search within this set. Exide is in 2nd place, 44 percentage points behind at 17.9% Share of Search.

New Zealand car battery brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Century Batteries65% → 61.9%68.3%Mar 202661.9%Aug 20261st
Exide12.3% → 17.9%17.9%Aug 202610.8%Nov 20252nd
Bosch Car Batteries11.3% → 8%11.3%Oct 20256.8%Jul 20263rd
Optima6.2% → 6.7%7.2%Jul 20265.5%Mar 20264th
Varta5.2% → 5.5%7.6%May 20264.8%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Century Batteries’ estimated Share of Search among car battery brands in New Zealand decreased from 65% to 61.9%.
  • Across the 11 months ending August 2026, Exide’s estimated Share of Search among car battery brands in New Zealand increased from 12.3% to 17.9%.
  • Across the 11 months ending August 2026, Bosch Car Batteries’ estimated Share of Search among car battery brands in New Zealand decreased from 11.3% to 8%.
  • Across the 11 months ending August 2026, Century Batteries’ estimated Share of Search among car battery brands in New Zealand peaked at 68.3% in March 2026 and was lowest at 61.9% in August 2026.
  • Across the 11 months ending August 2026, Exide’s estimated Share of Search among car battery brands in New Zealand peaked at 17.9% in August 2026 and was lowest at 10.8% in November 2025.
  • Across the 11 months ending August 2026, Bosch Car Batteries’ estimated Share of Search among car battery brands in New Zealand peaked at 11.3% in October 2025 and was lowest at 6.8% in July 2026.
  • Across the 11 months ending August 2026, Optima’s estimated Share of Search among car battery brands in New Zealand peaked at 7.2% in July 2026 and was lowest at 5.5% in March 2026.
  • Across the 11 months ending August 2026, Varta’s estimated Share of Search among car battery brands in New Zealand peaked at 7.6% in May 2026 and was lowest at 4.8% in February 2026.
  • Across the 11 months ending August 2026, Optima and Varta held steady: their estimated Share of Search among car battery brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand car battery brands in August 2026?

  1. In August 2026, Bosch Car Batteries overtook Optima to rank 3rd among car battery brands in New Zealand, at 8%.

  2. In August 2026, Exide gained estimated Share of Search among car battery brands in New Zealand, from 15.3% to 17.9%.

  3. In August 2026, Century Batteries lost estimated Share of Search among car battery brands in New Zealand, from 65.2% to 61.9%.

  4. In August 2026, Optima lost estimated Share of Search among car battery brands in New Zealand, from 7.2% to 6.7%.

  5. Varta’s estimated Share of Search among car battery brands in New Zealand has lost ground for 3 months in a row, from 7.6% to 5.5% in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record