How popular isCentury Batteries in search?
In August 2026, there were an estimated 2.7K branded searches for Century Batteries in New Zealand which held steady over the last 11 months. Century Batteries holds 61.9% estimated Share of Search among New Zealand car battery brands and is ranked 1st of 5 competitors for search popularity.
Century Batteries61.9%- Exide17.9%
Bosch Car Batteries8%
Optima6.7%
Varta5.5%
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Which car battery brands compete with Century Batteries?
Share of Search by month for Century Batteries, Exide, Bosch Car Batteries, Optima, Varta. The figures are in the table below the chart.
View monthly share of search table
| Month | Century Batteries | Exide | Bosch Car Batteries | Optima | Varta |
|---|---|---|---|---|---|
| Oct 2025 | 65% | 12.3% | 11.3% | 6.2% | 5.2% |
| Nov 2025 | 67.1% | 10.8% | 10.8% | 5.9% | 5.4% |
| Dec 2025 | 68.3% | 11.2% | 10.2% | 5.6% | 4.8% |
| Jan 2026 | 67.1% | 12.6% | 8.9% | 6.5% | 4.8% |
| Feb 2026 | 66.7% | 13.4% | 8.8% | 6.3% | 4.8% |
| Mar 2026 | 68.3% | 12.3% | 8.8% | 5.5% | 5% |
| Apr 2026 | 66% | 13.8% | 7.8% | 6.1% | 6.3% |
| May 2026 | 63.4% | 14.5% | 8.3% | 6.2% | 7.6% |
| Jun 2026 | 67.1% | 13.8% | 7.4% | 6% | 5.8% |
| Jul 2026 | 65.2% | 15.3% | 6.8% | 7.2% | 5.6% |
| Aug 2026 | 61.9% | 17.9% | 8% | 6.7% | 5.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.9% | 2.7K | -17.7% | -3.3 points | |
| 2, held 2nd | 17.9% | 780 | +1.3% | +2.6 points | |
| 3, moved from 4th to 3rd | 8% | 350 | +2.9% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.7% | 290 | -19.4% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.5% | 240 | -14.3% | -0.1 points |
61.9%
held 1st · 2.7K estimated branded searches · -17.7% vs prior month · -3.3 points
2.Exide
17.9%
held 2nd · 780 estimated branded searches · +1.3% vs prior month · +2.6 points
moved from 4th to 3rd · 350 estimated branded searches · +2.9% vs prior month · +1.3 points
4.
Optima6.7%
moved from 3rd to 4th · 290 estimated branded searches · -19.4% vs prior month · -0.5 points
5.
Varta5.5%
held 5th · 240 estimated branded searches · -14.3% vs prior month · -0.1 points
Compare search popularity between Century Batteries and its closest rivals
How has branded search demand for Century Batteries changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Century Batteries in New Zealand held steady, from 2.6K to 2.7K.
- Across the 11 months ending August 2026, Century Batteries’ estimated Share of Search among car battery brands in New Zealand decreased from 65% to 61.9%.
- Across the 11 months ending August 2026, Century Batteries’ estimated Share of Search among car battery brands in New Zealand peaked at 68.3% in March 2026 and was lowest at 61.9% in August 2026.
How did search popularity change for New Zealand car battery brands in August 2026?
5 changes
In August 2026, Bosch Car Batteries overtook Optima to rank 3rd among car battery brands in New Zealand, at 8%.
In August 2026, Exide gained estimated Share of Search among car battery brands in New Zealand, from 15.3% to 17.9%.
In August 2026, Century Batteries lost estimated Share of Search among car battery brands in New Zealand, from 65.2% to 61.9%.
In August 2026, Optima lost estimated Share of Search among car battery brands in New Zealand, from 7.2% to 6.7%.
Varta’s estimated Share of Search among car battery brands in New Zealand has lost ground for 3 months in a row, from 7.6% to 5.5% in August 2026.
How is Century Batteries measured?
Brandwave collects information about searches that people make online using Century Batteries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- century batteries
- century batteries batteries
- century batteries battery
- century batteries lower hutt
- century batteries nelson
- century battery chargers
- century battery near me
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Is Century Batteries your brand?
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