Brandwave

How popular isOptima in search?

In August 2026, there were an estimated 290 branded searches for Optima in New Zealand which is up 16% over the last 11 months. Optima holds 6.7% estimated Share of Search among New Zealand car battery brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Century Batteries61.9%
  2. Exide17.9%
  3. Bosch Car Batteries8%
  4. Optima6.7%
  5. Varta5.5%
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Which car battery brands compete with Optima?

Optima against car battery brands in New Zealand, by month

Share of Search by month for Century Batteries, Exide, Bosch Car Batteries, Optima, Varta. The figures are in the table below the chart.

View monthly share of search table
MonthCentury BatteriesExideBosch Car BatteriesOptimaVarta
Oct 202565%12.3%11.3%6.2%5.2%
Nov 202567.1%10.8%10.8%5.9%5.4%
Dec 202568.3%11.2%10.2%5.6%4.8%
Jan 202667.1%12.6%8.9%6.5%4.8%
Feb 202666.7%13.4%8.8%6.3%4.8%
Mar 202668.3%12.3%8.8%5.5%5%
Apr 202666%13.8%7.8%6.1%6.3%
May 202663.4%14.5%8.3%6.2%7.6%
Jun 202667.1%13.8%7.4%6%5.8%
Jul 202665.2%15.3%6.8%7.2%5.6%
Aug 202661.9%17.9%8%6.7%5.5%
Sep 2026—————

  1. 1.Century Batteries

    61.9%

    held 1st · 2.7K estimated branded searches · -17.7% vs prior month · -3.3 points

  2. 2.Exide

    17.9%

    held 2nd · 780 estimated branded searches · +1.3% vs prior month · +2.6 points

  3. 3.Bosch Car Batteries

    8%

    moved from 4th to 3rd · 350 estimated branded searches · +2.9% vs prior month · +1.3 points

  4. 4.Optima

    6.7%

    moved from 3rd to 4th · 290 estimated branded searches · -19.4% vs prior month · -0.5 points

  5. 5.Varta

    5.5%

    held 5th · 240 estimated branded searches · -14.3% vs prior month · -0.1 points

Compare search popularity between Optima and its closest rivals

How has branded search demand for Optima changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optima in New Zealand rose from 250 to 290.
  • Across the 11 months ending August 2026, Optima’s estimated Share of Search among car battery brands in New Zealand peaked at 7.2% in July 2026 and was lowest at 5.5% in March 2026.

How did search popularity change for New Zealand car battery brands in August 2026?

  1. In August 2026, Bosch Car Batteries overtook Optima to rank 3rd among car battery brands in New Zealand, at 8%.

  2. In August 2026, Exide gained estimated Share of Search among car battery brands in New Zealand, from 15.3% to 17.9%.

  3. In August 2026, Century Batteries lost estimated Share of Search among car battery brands in New Zealand, from 65.2% to 61.9%.

  4. In August 2026, Optima lost estimated Share of Search among car battery brands in New Zealand, from 7.2% to 6.7%.

  5. Varta’s estimated Share of Search among car battery brands in New Zealand has lost ground for 3 months in a row, from 7.6% to 5.5% in August 2026.

How is Optima measured?

Brandwave collects information about searches that people make online using Optima’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • optima batteries
  • optima car battery
  • optima red top battery

Do you work for Optima? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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