Optima vs Varta:Which is more popular by branded search in New Zealand?
In August 2026, Optima had more branded searches than Varta among car battery brands in New Zealand. Optima was estimated to have 290 branded searches compared to Varta’s 240, and held a 6.7% Share of Search versus Varta’s 5.5%.
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Which is more popular in search, Optima or Varta?
Compare the car battery brands New Zealand drivers replace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optima, Varta. The figures are in the table below the chart.
View monthly share of search table
| Month | Century Batteries | Exide | Bosch Car Batteries | Optima | Varta |
|---|---|---|---|---|---|
| Oct 2025 | 65% | 12.3% | 11.3% | 6.2% | 5.2% |
| Nov 2025 | 67.1% | 10.8% | 10.8% | 5.9% | 5.4% |
| Dec 2025 | 68.3% | 11.2% | 10.2% | 5.6% | 4.8% |
| Jan 2026 | 67.1% | 12.6% | 8.9% | 6.5% | 4.8% |
| Feb 2026 | 66.7% | 13.4% | 8.8% | 6.3% | 4.8% |
| Mar 2026 | 68.3% | 12.3% | 8.8% | 5.5% | 5% |
| Apr 2026 | 66% | 13.8% | 7.8% | 6.1% | 6.3% |
| May 2026 | 63.4% | 14.5% | 8.3% | 6.2% | 7.6% |
| Jun 2026 | 67.1% | 13.8% | 7.4% | 6% | 5.8% |
| Jul 2026 | 65.2% | 15.3% | 6.8% | 7.2% | 5.6% |
| Aug 2026 | 61.9% | 17.9% | 8% | 6.7% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the Optima and Varta comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Varta took it in April 2026, Optima took it in June 2026.
- Across the 11 months ending August 2026, Optima’s estimated Share of Search among car battery brands in New Zealand moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 250 to 290.
- Across the 11 months ending August 2026, Varta’s estimated Share of Search among car battery brands in New Zealand moved from 5.2% to 5.5%, and its estimated monthly branded searches moved from 210 to 240.
How did search popularity change for New Zealand car battery brands in August 2026?
3 changes
In August 2026, Bosch Car Batteries overtook Optima to rank 3rd among car battery brands in New Zealand, at 8%.
In August 2026, Optima lost estimated Share of Search among car battery brands in New Zealand, from 7.2% to 6.7%.
Varta’s estimated Share of Search among car battery brands in New Zealand has lost ground for 3 months in a row, from 7.6% to 5.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Optima’s and Varta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.