Century Batteries vs Varta:Which is more popular by branded search in New Zealand?
In August 2026, Century Batteries had more branded searches than Varta among car battery brands in New Zealand. Century Batteries was estimated to have 2.7K branded searches compared to Varta’s 240, and held a 61.9% Share of Search versus Varta’s 5.5%.
Follow Century Batteries vs Varta and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Century Batteries or Varta?
Compare the car battery brands New Zealand drivers replace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Century Batteries, Varta. The figures are in the table below the chart.
View monthly share of search table
| Month | Century Batteries | Exide | Bosch Car Batteries | Optima | Varta |
|---|---|---|---|---|---|
| Oct 2025 | 65% | 12.3% | 11.3% | 6.2% | 5.2% |
| Nov 2025 | 67.1% | 10.8% | 10.8% | 5.9% | 5.4% |
| Dec 2025 | 68.3% | 11.2% | 10.2% | 5.6% | 4.8% |
| Jan 2026 | 67.1% | 12.6% | 8.9% | 6.5% | 4.8% |
| Feb 2026 | 66.7% | 13.4% | 8.8% | 6.3% | 4.8% |
| Mar 2026 | 68.3% | 12.3% | 8.8% | 5.5% | 5% |
| Apr 2026 | 66% | 13.8% | 7.8% | 6.1% | 6.3% |
| May 2026 | 63.4% | 14.5% | 8.3% | 6.2% | 7.6% |
| Jun 2026 | 67.1% | 13.8% | 7.4% | 6% | 5.8% |
| Jul 2026 | 65.2% | 15.3% | 6.8% | 7.2% | 5.6% |
| Aug 2026 | 61.9% | 17.9% | 8% | 6.7% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the Century Batteries and Varta comparison changed over the last 12 months?
3 findings
- Century Batteries was ahead of Varta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Century Batteries’ estimated Share of Search among car battery brands in New Zealand moved from 65% to 61.9%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
- Across the 11 months ending August 2026, Varta’s estimated Share of Search among car battery brands in New Zealand moved from 5.2% to 5.5%, and its estimated monthly branded searches moved from 210 to 240.
How did search popularity change for New Zealand car battery brands in August 2026?
2 changes
In August 2026, Century Batteries lost estimated Share of Search among car battery brands in New Zealand, from 65.2% to 61.9%.
Varta’s estimated Share of Search among car battery brands in New Zealand has lost ground for 3 months in a row, from 7.6% to 5.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Century Batteries’ and Varta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Century Batteries
7 branded search terms
- century batteries
- century batteries batteries
- century batteries battery
- century batteries lower hutt
- century batteries nelson
- century battery chargers
- century battery near me
Varta
2 branded search terms
- varta batteries
- varta car battery
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.