Brandwave

How popular isHyster?

In September 2026, people searched for Hyster by name about 300 times in New Zealand, a 7.1% increase from the previous year. These searches made up 0.31% of all New Zealand forklift battery brand searches, placing Hyster sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about forklift battery brands, Hyster appeared in one of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Hyster is the sixth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. Century BatteriesShare of searches 73.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. CrownShare of searches 14.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. ExideShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. ClarkShare of searches 0.92%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HysterShare of searches 0.31%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top forklift battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hyster was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hyster is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hawker1st
  2. Century Batteries2nd
  3. Sunlight2nd
  4. Crown4th
  5. Exide4th
  6. Hyster6th
  7. Clark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hawker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Century Batteries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunlight3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hyster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forklift battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which forklift battery brands compete with Hyster?

Hyster against forklift battery brands in New Zealand, by month

Share of searches by month for Century Batteries, Crown, Exide, Hyster. The figures are in the table below the chart.

View monthly share of searches table
MonthCentury BatteriesCrownExideClarkHawkerHysterSunlight
Oct 202575.5%15.1%6.6%1.6%0.63%0.31%0.31%
Nov 202575.9%15.2%6.6%0.95%0.63%0.32%0.32%
Dec 202577.9%12.7%6.8%1.3%0.65%0.32%0.32%
Jan 202674.8%15%8.1%0.93%0.62%0.31%0.31%
Feb 202672.5%17.8%7.9%1.2%0%0.3%0.3%
Mar 202672.1%17.7%7.8%1.2%0.6%0.3%0.3%
Apr 202674.8%15%8.1%0.93%0.62%0.31%0.31%
May 202673.4%14.7%9.8%0.92%0.61%0.31%0.31%
Jun 202673.2%14.9%9.8%0.76%0.51%0.51%0.25%
Jul 202675.3%12.5%10.1%1%0.52%0.26%0.26%
Aug 202671.4%14.3%11.6%1.2%0.6%0.6%0.3%
Sep 202673.4%14.7%9.8%0.92%0.61%0.31%0.31%

  1. 1.Century Batteries

    73.4%

    Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Crown

    14.7%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Exide

    9.8%

    Held 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -1.8 points.

  4. 4.Clark

    0.92%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share -0.3 points.

  5. 5.Hawker

    0.61%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hyster

    0.31%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.3 points.

  7. 7.Sunlight

    0.31%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hyster and its closest rivals

Every comparison with Hyster

7 comparisons

How has branded search demand for Hyster changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hyster in New Zealand rose from 280 to 300.
  • Across the 12 months ending September 2026, Hyster’s share of searches among forklift battery brands in New Zealand held steady at 0.31%.

How did search popularity change for New Zealand forklift battery brands in September 2026?

3 changes

  1. In September 2026, Century Batteries gained share of searches among forklift battery brands in New Zealand, from 71.4% to 73.4%.

  2. In September 2026, Exide lost share of searches among forklift battery brands in New Zealand, from 11.6% to 9.8%.

  3. Estimated monthly branded searches for Clark in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are Hyster’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Hyster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hyster container handler
  • hyster electric forklift
  • hyster forklift
  • hyster lift
  • hyster lift truck
  • hyster machine
  • hyster order picker
  • hyster reach truck
  • hyster truck
  • hyster yale forklift
  • hysters

How the Brand Demand Index is measured

Who owns Hyster?

Hyster is owned by Hyster-Yale Materials Handling, Inc.. Brandwave also tracks Yale, owned by the same company, in New Zealand.

Do you work for Hyster? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Hyster compete?

Hyster is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Forklift dealer brands10th of 10<0.01%Show ranking
Forklift battery brands6th of 70.31%Shown above
Forklift brands3rd of 1312.8%Show ranking
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Is Hyster your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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