Hyster vs Linde:Which is more popular?
In September 2026, Hyster had more branded searches than Linde among forklift brands in New Zealand. Hyster had about 300 branded searches, while Linde had 130. Hyster made up 12.8% of all forklift brand searches we track, and Linde accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about forklift brands, Hyster and Linde each appeared in three of the five answers. Hyster and Linde were each mentioned first in two of the four answers.
Who do people search for more?
Hyster, about 2 searches for every 1 for Linde
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Hyster vs Linde and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top forklift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hyster was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Linde was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hyster and Linde were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Centra Forklifts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hyster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linde3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heli2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jungheinrich2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hangcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Komatsu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bendi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forklift brands
5 answers
Asked ChatGPT
“Which forklift brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forklift brands in New Zealand?”
Asked ChatGPT
“What's the best forklift brand in New Zealand for warehouse lifting?”
Searched Google, AI Overview
“forklift nz”
Searched Google, AI Overview
“electric forklift nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hyster or Linde more popular in search?
This chart shows how often people search Google for Hyster and Linde by name. Each line represents a brand's share of searches for all 13 forklift brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hyster, Linde. The figures are in the table below the chart.
View monthly share of searches table
| Month | Centra Forklifts | Crown | Hyster | Bendi | Linde | Combilift | Hangcha | Heli | Jungheinrich | Komatsu | Yale | TCM | Clark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 21.2% | 11.9% | 4.2% | 4.7% | 1.3% | 1.3% | 3.8% | 3.4% | 3% | 3% | 3% | 2.1% |
| Nov 2025 | 34.1% | 23.2% | 14.7% | 2.8% | 4.7% | 2.8% | 1.4% | 2.4% | 3.8% | 2.8% | 3.3% | 2.4% | 1.4% |
| Dec 2025 | 32.1% | 21.7% | 11.4% | 6.5% | 4.3% | 2.2% | 1.6% | 3.8% | 4.3% | 3.3% | 3.8% | 2.7% | 2.2% |
| Jan 2026 | 29.4% | 25.4% | 14.4% | 4.5% | 5% | 1.5% | 1% | 3.5% | 4% | 3.5% | 4.5% | 2% | 1.5% |
| Feb 2026 | 30.6% | 26% | 12.3% | 6.8% | 2.6% | 2.1% | 2.1% | 3.8% | 3.4% | 2.6% | 3.8% | 2.1% | 1.7% |
| Mar 2026 | 33.5% | 24% | 11.8% | 4.9% | 4.9% | 2.3% | 1.5% | 2.7% | 3.8% | 3% | 3.4% | 2.7% | 1.5% |
| Apr 2026 | 34% | 24.1% | 12.3% | 4.7% | 2.8% | 2.4% | 1.4% | 3.3% | 4.2% | 2.8% | 4.2% | 2.4% | 1.4% |
| May 2026 | 32.6% | 23.5% | 11.8% | 5.9% | 4.1% | 2.3% | 1.8% | 4.1% | 4.5% | 2.7% | 3.2% | 2.3% | 1.4% |
| Jun 2026 | 33.7% | 23.4% | 11.9% | 6.1% | 4.6% | 2.7% | 2.7% | 2.7% | 2.7% | 3.1% | 3.4% | 1.9% | 1.1% |
| Jul 2026 | 33.2% | 22.6% | 10.6% | 6% | 4.6% | 1.4% | 2.3% | 3.2% | 3.7% | 3.7% | 5.1% | 1.8% | 1.8% |
| Aug 2026 | 30.1% | 21.3% | 12.6% | 3.8% | 4.6% | 2.9% | 4.6% | 4.6% | 4.6% | 2.5% | 3.8% | 2.9% | 1.7% |
| Sep 2026 | 30.8% | 22.2% | 12.8% | 5.6% | 5.6% | 4.3% | 3.8% | 3% | 3% | 3% | 3% | 1.7% | 1.3% |
How has the Hyster and Linde comparison changed over the last 12 months?
3 findings
- Hyster was ahead of Linde in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hyster’s share of searches among forklift brands in New Zealand moved from 11.9% to 12.8%, and its estimated monthly branded searches moved from 280 to 300.
- Across the 12 months ending September 2026, Linde’s share of searches among forklift brands in New Zealand moved from 4.7% to 5.6%, and its estimated monthly branded searches moved from 110 to 130.
How did search popularity change for New Zealand forklift brands in September 2026?
2 changes
In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches.
In September 2026, Linde overtook Hangcha and 2 others to rank 5th among forklift brands in New Zealand, with 5.6% of the searches.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Hyster’s and Linde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hyster
11 branded search terms
- hyster container handler
- hyster electric forklift
- hyster forklift
- hyster lift
- hyster lift truck
- hyster machine
- hyster order picker
- hyster reach truck
- hyster truck
- hyster yale forklift
- hysters
Linde
6 branded search terms
- linde electric forklift
- linde forklift
- linde order picker
- linde reach truck
- linde trucks
- linde vna
Other head-to-heads among forklift brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.