How popular isCrown?
In September 2026, people searched for Crown by name about 520 times in New Zealand, about the same as the previous year. These searches made up 22.2% of all New Zealand forklift brand searches, placing Crown second out of 13 brands. When we asked both ChatGPT and Google AI Overviews about forklift brands, Crown appeared in four of the five answers and was the second most recommended of the 13.
Crown is the second most searched of 13 competitors and the second most recommended in AI answers.
Centra ForkliftsShare of searches 30.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
CrownShare of searches 22.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
HysterShare of searches 12.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
BendiShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LindeShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top forklift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crown was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crown is the second most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Centra Forklifts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hyster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Linde3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heli2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jungheinrich2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hangcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Komatsu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bendi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forklift brands
5 answers
Asked ChatGPT
“Which forklift brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forklift brands in New Zealand?”
Asked ChatGPT
“What's the best forklift brand in New Zealand for warehouse lifting?”
Searched Google, AI Overview
“forklift nz”
Searched Google, AI Overview
“electric forklift nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which forklift brands compete with Crown?
Share of searches by month for Centra Forklifts, Crown, Hyster, Bendi, Linde, Combilift, Hangcha, Heli, Jungheinrich, Komatsu, Yale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Centra Forklifts | Crown | Hyster | Bendi | Linde | Combilift | Hangcha | Heli | Jungheinrich | Komatsu | Yale | TCM | Clark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 21.2% | 11.9% | 4.2% | 4.7% | 1.3% | 1.3% | 3.8% | 3.4% | 3% | 3% | 3% | 2.1% |
| Nov 2025 | 34.1% | 23.2% | 14.7% | 2.8% | 4.7% | 2.8% | 1.4% | 2.4% | 3.8% | 2.8% | 3.3% | 2.4% | 1.4% |
| Dec 2025 | 32.1% | 21.7% | 11.4% | 6.5% | 4.3% | 2.2% | 1.6% | 3.8% | 4.3% | 3.3% | 3.8% | 2.7% | 2.2% |
| Jan 2026 | 29.4% | 25.4% | 14.4% | 4.5% | 5% | 1.5% | 1% | 3.5% | 4% | 3.5% | 4.5% | 2% | 1.5% |
| Feb 2026 | 30.6% | 26% | 12.3% | 6.8% | 2.6% | 2.1% | 2.1% | 3.8% | 3.4% | 2.6% | 3.8% | 2.1% | 1.7% |
| Mar 2026 | 33.5% | 24% | 11.8% | 4.9% | 4.9% | 2.3% | 1.5% | 2.7% | 3.8% | 3% | 3.4% | 2.7% | 1.5% |
| Apr 2026 | 34% | 24.1% | 12.3% | 4.7% | 2.8% | 2.4% | 1.4% | 3.3% | 4.2% | 2.8% | 4.2% | 2.4% | 1.4% |
| May 2026 | 32.6% | 23.5% | 11.8% | 5.9% | 4.1% | 2.3% | 1.8% | 4.1% | 4.5% | 2.7% | 3.2% | 2.3% | 1.4% |
| Jun 2026 | 33.7% | 23.4% | 11.9% | 6.1% | 4.6% | 2.7% | 2.7% | 2.7% | 2.7% | 3.1% | 3.4% | 1.9% | 1.1% |
| Jul 2026 | 33.2% | 22.6% | 10.6% | 6% | 4.6% | 1.4% | 2.3% | 3.2% | 3.7% | 3.7% | 5.1% | 1.8% | 1.8% |
| Aug 2026 | 30.1% | 21.3% | 12.6% | 3.8% | 4.6% | 2.9% | 4.6% | 4.6% | 4.6% | 2.5% | 3.8% | 2.9% | 1.7% |
| Sep 2026 | 30.8% | 22.2% | 12.8% | 5.6% | 5.6% | 4.3% | 3.8% | 3% | 3% | 3% | 3% | 1.7% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.8% | 720 | 0% | +0.6 points | |
| 2, held 2nd | 22.2% | 520 | +2% | +0.9 points | |
| 3, held 3rd | 12.8% | 300 | 0% | +0.3 points | |
| 4, moved from 8th to 4th | 5.6% | 130 | +44.4% | +1.8 pointsmoved from 8th to 4th | |
| 5, moved from 7th to 5th | 5.6% | 130 | +18.2% | +1 pointsmoved from 7th to 5th | |
| 6, moved from 10th to 6th | 4.3% | 100 | +42.9% | +1.3 pointsmoved from 10th to 6th | |
| 7, moved from 4th to 7th | 3.8% | 90 | -18.2% | -0.8 pointsmoved from 4th to 7th | |
| 8, moved from 5th to 8th | 3% | 70 | -36.4% | -1.6 pointsmoved from 5th to 8th | |
| 9, moved from 6th to 9th | 3% | 70 | -36.4% | -1.6 pointsmoved from 6th to 9th | |
| 10, moved from 12th to 10th | 3% | 70 | +16.7% | +0.5 pointsmoved from 12th to 10th | |
| 11, moved from 9th to 11th | 3% | 70 | -22.2% | -0.8 pointsmoved from 9th to 11th | |
| 12, moved from 11th to 12th | 1.7% | 40 | -42.9% | -1.2 pointsmoved from 11th to 12th | |
| 13, held 13th | 1.3% | 30 | -25% | -0.4 points |
30.8%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Crown22.2%
Held 2nd. 520 estimated branded searches, +2% vs prior month. Share +0.9 points.
3.
Hyster12.8%
Held 3rd. 300 estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Bendi5.6%
Moved from 8th to 4th. 130 estimated branded searches, +44.4% vs prior month. Share +1.8 points.
5.
Linde5.6%
Moved from 7th to 5th. 130 estimated branded searches, +18.2% vs prior month. Share +1 points.
4.3%
Moved from 10th to 6th. 100 estimated branded searches, +42.9% vs prior month. Share +1.3 points.
7.Hangcha
3.8%
Moved from 4th to 7th. 90 estimated branded searches, -18.2% vs prior month. Share -0.8 points.
8.
Heli3%
Moved from 5th to 8th. 70 estimated branded searches, -36.4% vs prior month. Share -1.6 points.
3%
Moved from 6th to 9th. 70 estimated branded searches, -36.4% vs prior month. Share -1.6 points.
10.
Komatsu3%
Moved from 12th to 10th. 70 estimated branded searches, +16.7% vs prior month. Share +0.5 points.
11.
Yale3%
Moved from 9th to 11th. 70 estimated branded searches, -22.2% vs prior month. Share -0.8 points.
12.
TCM1.7%
Moved from 11th to 12th. 40 estimated branded searches, -42.9% vs prior month. Share -1.2 points.
13.
Clark1.3%
Held 13th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.
Compare popularity between Crown and its closest rivals
Every comparison with Crown
15 comparisons
How has branded search demand for Crown changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crown in New Zealand held steady, from 500 to 520.
- Across the 12 months ending September 2026, Crown’s share of searches among forklift brands in New Zealand increased from 21.2% to 22.2%.
- Across the 12 months ending September 2026, Crown’s share of searches among forklift brands in New Zealand peaked at 26% in February 2026 and was lowest at 21.2% in October 2025.
How did search popularity change for New Zealand forklift brands in September 2026?
6 changes
In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches.
In September 2026, Linde overtook Hangcha and 2 others to rank 5th among forklift brands in New Zealand, with 5.6% of the searches.
In September 2026, Combilift overtook Hangcha and 3 others to rank 6th among forklift brands in New Zealand, with 4.3% of the searches.
In September 2026, Crown gained share of searches among forklift brands in New Zealand, from 21.3% to 22.2%.
In September 2026, Centra Forklifts gained share of searches among forklift brands in New Zealand, from 30.1% to 30.8%.
In September 2026, Heli lost share of searches among forklift brands in New Zealand, from 4.6% to 3%.
How are Crown’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Crown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- crown fork lift
- crown fork lifts
- crown reach forklift
Do you work for Crown? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Crown compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Forklift dealer brands | 6th of 10 | 0.23% | Show ranking |
| Forklift battery brands | 2nd of 7 | 14.7% | Show ranking |
| Forklift brands | 2nd of 13 | 22.2% | Shown above |
| Walkie stacker brands | 1st of 1 | 100% | Show ranking |
Is Crown your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.