Crown vs Komatsu:Which is more popular?
In September 2026, Crown had more branded searches than Komatsu among forklift brands in New Zealand. Crown had about 520 branded searches, while Komatsu had 70. Crown made up 22.2% of all forklift brand searches we track, and Komatsu accounted for 3%. When we asked ChatGPT and Google AI Overviews about forklift brands, Crown appeared in four of the five answers and Komatsu in one. Crown was mentioned before Komatsu in every answer that named either.
Who do people search for more?
Crown, about 7 searches for every 1 for Komatsu
Who does AI mention more?
Crown, mentioned in 4 of 5 answers, Komatsu in 1
Who does AI recommend more?
Crown, named ahead of Komatsu in 3 of 3 answers
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Top forklift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crown was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Komatsu was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Crown was listed before Komatsu in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Centra Forklifts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hyster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linde3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heli2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jungheinrich2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hangcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Komatsu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bendi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forklift brands
5 answers
Asked ChatGPT
“Which forklift brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forklift brands in New Zealand?”
Asked ChatGPT
“What's the best forklift brand in New Zealand for warehouse lifting?”
Searched Google, AI Overview
“forklift nz”
Searched Google, AI Overview
“electric forklift nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Crown or Komatsu more popular in search?
This chart shows how often people search Google for Crown and Komatsu by name. Each line represents a brand's share of searches for all 13 forklift brands we track, month by month, from searches in New Zealand.
Share of searches by month for Crown, Komatsu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Centra Forklifts | Crown | Hyster | Bendi | Linde | Combilift | Hangcha | Heli | Jungheinrich | Komatsu | Yale | TCM | Clark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 21.2% | 11.9% | 4.2% | 4.7% | 1.3% | 1.3% | 3.8% | 3.4% | 3% | 3% | 3% | 2.1% |
| Nov 2025 | 34.1% | 23.2% | 14.7% | 2.8% | 4.7% | 2.8% | 1.4% | 2.4% | 3.8% | 2.8% | 3.3% | 2.4% | 1.4% |
| Dec 2025 | 32.1% | 21.7% | 11.4% | 6.5% | 4.3% | 2.2% | 1.6% | 3.8% | 4.3% | 3.3% | 3.8% | 2.7% | 2.2% |
| Jan 2026 | 29.4% | 25.4% | 14.4% | 4.5% | 5% | 1.5% | 1% | 3.5% | 4% | 3.5% | 4.5% | 2% | 1.5% |
| Feb 2026 | 30.6% | 26% | 12.3% | 6.8% | 2.6% | 2.1% | 2.1% | 3.8% | 3.4% | 2.6% | 3.8% | 2.1% | 1.7% |
| Mar 2026 | 33.5% | 24% | 11.8% | 4.9% | 4.9% | 2.3% | 1.5% | 2.7% | 3.8% | 3% | 3.4% | 2.7% | 1.5% |
| Apr 2026 | 34% | 24.1% | 12.3% | 4.7% | 2.8% | 2.4% | 1.4% | 3.3% | 4.2% | 2.8% | 4.2% | 2.4% | 1.4% |
| May 2026 | 32.6% | 23.5% | 11.8% | 5.9% | 4.1% | 2.3% | 1.8% | 4.1% | 4.5% | 2.7% | 3.2% | 2.3% | 1.4% |
| Jun 2026 | 33.7% | 23.4% | 11.9% | 6.1% | 4.6% | 2.7% | 2.7% | 2.7% | 2.7% | 3.1% | 3.4% | 1.9% | 1.1% |
| Jul 2026 | 33.2% | 22.6% | 10.6% | 6% | 4.6% | 1.4% | 2.3% | 3.2% | 3.7% | 3.7% | 5.1% | 1.8% | 1.8% |
| Aug 2026 | 30.1% | 21.3% | 12.6% | 3.8% | 4.6% | 2.9% | 4.6% | 4.6% | 4.6% | 2.5% | 3.8% | 2.9% | 1.7% |
| Sep 2026 | 30.8% | 22.2% | 12.8% | 5.6% | 5.6% | 4.3% | 3.8% | 3% | 3% | 3% | 3% | 1.7% | 1.3% |
How has the Crown and Komatsu comparison changed over the last 12 months?
3 findings
- Crown was ahead of Komatsu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crown’s share of searches among forklift brands in New Zealand moved from 21.2% to 22.2%, and its estimated monthly branded searches moved from 500 to 520.
- Across the 12 months ending September 2026, Komatsu’s share of searches among forklift brands in New Zealand held steady at 3%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand forklift brands in September 2026?
2 changes
In September 2026, Crown gained share of searches among forklift brands in New Zealand, from 21.3% to 22.2%.
In September 2026, Komatsu rose from 12th to 10th among forklift brands in New Zealand.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Crown’s and Komatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among forklift brands
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