Forklift brands in New Zealand:Which are most popular?
In September 2026, Centra Forklifts was the most searched forklift brand in New Zealand, accounting for 30.8% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, Crown was mentioned most often, in four of the five answers. Hyster was recommended most often, coming first in one out of four responses that gave a list.
Centra ForkliftsShare of searches 30.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
CrownShare of searches 22.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
HysterShare of searches 12.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
BendiShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LindeShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top forklift brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Crown was mentioned most often, in four of the five answers. Hyster was recommended most often, coming first in one out of four answers that gave a list. Crown was second, and Linde was third. Bendi, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Centra Forklifts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hyster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Linde3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heli2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jungheinrich2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hangcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Komatsu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bendi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Combilift0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TCM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forklift brands
5 answers
Asked ChatGPT
“Which forklift brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forklift brands in New Zealand?”
Asked ChatGPT
“What's the best forklift brand in New Zealand for warehouse lifting?”
Searched Google, AI Overview
“forklift nz”
Searched Google, AI Overview
“electric forklift nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which forklift brands do people search for most?
This chart shows how often people search Google for each forklift brand by name. Each line represents a brand's share of searches for all 13 forklift brands we track, month by month, from searches in New Zealand.
Share of searches by month for Centra Forklifts, Crown, Hyster, Bendi, Linde, Combilift, Hangcha, Heli, Jungheinrich, Komatsu, Yale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Centra Forklifts | Crown | Hyster | Bendi | Linde | Combilift | Hangcha | Heli | Jungheinrich | Komatsu | Yale | TCM | Clark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 21.2% | 11.9% | 4.2% | 4.7% | 1.3% | 1.3% | 3.8% | 3.4% | 3% | 3% | 3% | 2.1% |
| Nov 2025 | 34.1% | 23.2% | 14.7% | 2.8% | 4.7% | 2.8% | 1.4% | 2.4% | 3.8% | 2.8% | 3.3% | 2.4% | 1.4% |
| Dec 2025 | 32.1% | 21.7% | 11.4% | 6.5% | 4.3% | 2.2% | 1.6% | 3.8% | 4.3% | 3.3% | 3.8% | 2.7% | 2.2% |
| Jan 2026 | 29.4% | 25.4% | 14.4% | 4.5% | 5% | 1.5% | 1% | 3.5% | 4% | 3.5% | 4.5% | 2% | 1.5% |
| Feb 2026 | 30.6% | 26% | 12.3% | 6.8% | 2.6% | 2.1% | 2.1% | 3.8% | 3.4% | 2.6% | 3.8% | 2.1% | 1.7% |
| Mar 2026 | 33.5% | 24% | 11.8% | 4.9% | 4.9% | 2.3% | 1.5% | 2.7% | 3.8% | 3% | 3.4% | 2.7% | 1.5% |
| Apr 2026 | 34% | 24.1% | 12.3% | 4.7% | 2.8% | 2.4% | 1.4% | 3.3% | 4.2% | 2.8% | 4.2% | 2.4% | 1.4% |
| May 2026 | 32.6% | 23.5% | 11.8% | 5.9% | 4.1% | 2.3% | 1.8% | 4.1% | 4.5% | 2.7% | 3.2% | 2.3% | 1.4% |
| Jun 2026 | 33.7% | 23.4% | 11.9% | 6.1% | 4.6% | 2.7% | 2.7% | 2.7% | 2.7% | 3.1% | 3.4% | 1.9% | 1.1% |
| Jul 2026 | 33.2% | 22.6% | 10.6% | 6% | 4.6% | 1.4% | 2.3% | 3.2% | 3.7% | 3.7% | 5.1% | 1.8% | 1.8% |
| Aug 2026 | 30.1% | 21.3% | 12.6% | 3.8% | 4.6% | 2.9% | 4.6% | 4.6% | 4.6% | 2.5% | 3.8% | 2.9% | 1.7% |
| Sep 2026 | 30.8% | 22.2% | 12.8% | 5.6% | 5.6% | 4.3% | 3.8% | 3% | 3% | 3% | 3% | 1.7% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.8% | 720 | 0% | +0.6 points | |
| 2, held 2nd | 22.2% | 520 | +2% | +0.9 points | |
| 3, held 3rd | 12.8% | 300 | 0% | +0.3 points | |
| 4, moved from 8th to 4th | 5.6% | 130 | +44.4% | +1.8 pointsmoved from 8th to 4th | |
| 5, moved from 7th to 5th | 5.6% | 130 | +18.2% | +1 pointsmoved from 7th to 5th | |
| 6, moved from 10th to 6th | 4.3% | 100 | +42.9% | +1.3 pointsmoved from 10th to 6th | |
| 7, moved from 4th to 7th | 3.8% | 90 | -18.2% | -0.8 pointsmoved from 4th to 7th | |
| 8, moved from 5th to 8th | 3% | 70 | -36.4% | -1.6 pointsmoved from 5th to 8th | |
| 9, moved from 6th to 9th | 3% | 70 | -36.4% | -1.6 pointsmoved from 6th to 9th | |
| 10, moved from 12th to 10th | 3% | 70 | +16.7% | +0.5 pointsmoved from 12th to 10th | |
| 11, moved from 9th to 11th | 3% | 70 | -22.2% | -0.8 pointsmoved from 9th to 11th | |
| 12, moved from 11th to 12th | 1.7% | 40 | -42.9% | -1.2 pointsmoved from 11th to 12th | |
| 13, held 13th | 1.3% | 30 | -25% | -0.4 points |
30.8%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Crown22.2%
Held 2nd. 520 estimated branded searches, +2% vs prior month. Share +0.9 points.
3.
Hyster12.8%
Held 3rd. 300 estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Bendi5.6%
Moved from 8th to 4th. 130 estimated branded searches, +44.4% vs prior month. Share +1.8 points.
5.
Linde5.6%
Moved from 7th to 5th. 130 estimated branded searches, +18.2% vs prior month. Share +1 points.
4.3%
Moved from 10th to 6th. 100 estimated branded searches, +42.9% vs prior month. Share +1.3 points.
7.Hangcha
3.8%
Moved from 4th to 7th. 90 estimated branded searches, -18.2% vs prior month. Share -0.8 points.
8.
Heli3%
Moved from 5th to 8th. 70 estimated branded searches, -36.4% vs prior month. Share -1.6 points.
3%
Moved from 6th to 9th. 70 estimated branded searches, -36.4% vs prior month. Share -1.6 points.
10.
Komatsu3%
Moved from 12th to 10th. 70 estimated branded searches, +16.7% vs prior month. Share +0.5 points.
11.
Yale3%
Moved from 9th to 11th. 70 estimated branded searches, -22.2% vs prior month. Share -0.8 points.
12.
TCM1.7%
Moved from 11th to 12th. 40 estimated branded searches, -42.9% vs prior month. Share -1.2 points.
13.
Clark1.3%
Held 13th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.
Which brand is most popular in search among forklift brands in New Zealand?
13 brands
In September 2026, Centra Forklifts was the most searched among forklift brands in New Zealand, with an estimated 720 branded searches, 30.8% of all searches for the 13 we track. Crown is in 2nd place, 8.5 percentage points behind at 22.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Centra Forklifts | 37.3% → 30.8% | 37.3%Oct 2025 | 29.4%Jan 2026 | 1st |
| Crown | 21.2% → 22.2% | 26%Feb 2026 | 21.2%Oct 2025 | 2nd |
| Hyster | 11.9% → 12.8% | 14.7%Nov 2025 | 10.6%Jul 2026 | 3rd |
| Bendi | 4.2% → 5.6% | 6.8%Feb 2026 | 2.8%Nov 2025 | 5th → 4th |
| Linde | 4.7% → 5.6% | 5.6%Sep 2026 | 2.6%Feb 2026 | 4th → 5th |
| Combilift | 1.3% → 4.3% | 4.3%Sep 2026 | 1.3%Oct 2025 | 12th → 6th |
| Hangcha | 1.3% → 3.8% | 4.6%Aug 2026 | 1%Jan 2026 | 13th → 7th |
| Heli | 3.8% → 3% | 4.6%Aug 2026 | 2.4%Nov 2025 | 6th → 8th |
| Jungheinrich | 3.4% → 3% | 4.6%Aug 2026 | 2.7%Jun 2026 | 7th → 9th |
| Komatsu | 3% | 3.7%Jul 2026 | 2.5%Aug 2026 | 8th → 10th |
| Yale | 3% | 5.1%Jul 2026 | 3%Oct 2025 | 10th → 11th |
| TCM | 3% → 1.7% | 3%Oct 2025 | 1.7%Sep 2026 | 9th → 12th |
| Clark | 2.1% → 1.3% | 2.2%Dec 2025 | 1.1%Jun 2026 | 11th → 13th |
Each finding as a sentence
- Across the 12 months ending September 2026, Centra Forklifts’ share of searches among forklift brands in New Zealand decreased from 37.3% to 30.8%.
- Across the 12 months ending September 2026, Crown’s share of searches among forklift brands in New Zealand increased from 21.2% to 22.2%.
- Across the 12 months ending September 2026, Hyster’s share of searches among forklift brands in New Zealand increased from 11.9% to 12.8%.
- Across the 12 months ending September 2026, Bendi’s share of searches among forklift brands in New Zealand increased from 4.2% to 5.6%.
- Across the 12 months ending September 2026, Linde’s share of searches among forklift brands in New Zealand increased from 4.7% to 5.6%.
- Across the 12 months ending September 2026, Combilift’s share of searches among forklift brands in New Zealand increased from 1.3% to 4.3%.
- Across the 12 months ending September 2026, Hangcha’s share of searches among forklift brands in New Zealand increased from 1.3% to 3.8%.
- Across the 12 months ending September 2026, Heli’s share of searches among forklift brands in New Zealand decreased from 3.8% to 3%.
- Across the 12 months ending September 2026, TCM’s share of searches among forklift brands in New Zealand decreased from 3% to 1.7%.
- Across the 12 months ending September 2026, Clark’s share of searches among forklift brands in New Zealand decreased from 2.1% to 1.3%.
- Across the 12 months ending September 2026, Centra Forklifts’ share of searches among forklift brands in New Zealand peaked at 37.3% in October 2025 and was lowest at 29.4% in January 2026.
- Across the 12 months ending September 2026, Crown’s share of searches among forklift brands in New Zealand peaked at 26% in February 2026 and was lowest at 21.2% in October 2025.
- Across the 12 months ending September 2026, Hyster’s share of searches among forklift brands in New Zealand peaked at 14.7% in November 2025 and was lowest at 10.6% in July 2026.
- Across the 12 months ending September 2026, Bendi’s share of searches among forklift brands in New Zealand peaked at 6.8% in February 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Linde’s share of searches among forklift brands in New Zealand peaked at 5.6% in September 2026 and was lowest at 2.6% in February 2026.
- Across the 12 months ending September 2026, Hangcha’s share of searches among forklift brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 1% in January 2026.
- Across the 12 months ending September 2026, Heli’s share of searches among forklift brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending September 2026, Jungheinrich’s share of searches among forklift brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 2.7% in June 2026.
- Across the 12 months ending September 2026, Komatsu’s share of searches among forklift brands in New Zealand peaked at 3.7% in July 2026 and was lowest at 2.5% in August 2026.
- Across the 12 months ending September 2026, Yale’s share of searches among forklift brands in New Zealand peaked at 5.1% in July 2026 and was lowest at 3% in October 2025.
- Across the 12 months ending September 2026, Clark’s share of searches among forklift brands in New Zealand peaked at 2.2% in December 2025 and was lowest at 1.1% in June 2026.
- Across the 12 months ending September 2026, Bendi rose from 5th to 4th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Linde fell from 4th to 5th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Combilift rose from 12th to 6th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Hangcha rose from 13th to 7th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Heli fell from 6th to 8th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Jungheinrich fell from 7th to 9th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Komatsu fell from 8th to 10th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Yale fell from 10th to 11th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, TCM fell from 9th to 12th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Clark fell from 11th to 13th among forklift brands in New Zealand.
How did search popularity change for New Zealand forklift brands in September 2026?
8 changes
In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches.
In September 2026, Linde overtook Hangcha and 2 others to rank 5th among forklift brands in New Zealand, with 5.6% of the searches.
In September 2026, Combilift overtook Hangcha and 3 others to rank 6th among forklift brands in New Zealand, with 4.3% of the searches.
In September 2026, Crown gained share of searches among forklift brands in New Zealand, from 21.3% to 22.2%.
In September 2026, Centra Forklifts gained share of searches among forklift brands in New Zealand, from 30.1% to 30.8%.
In September 2026, Heli lost share of searches among forklift brands in New Zealand, from 4.6% to 3%.
In September 2026, Jungheinrich lost share of searches among forklift brands in New Zealand, from 4.6% to 3%.
In September 2026, TCM lost share of searches among forklift brands in New Zealand, from 2.9% to 1.7%.
Compare popularity between leading brands
- Centra Forklifts vs Crown: compare popularity
- Centra Forklifts vs Hyster: compare popularity
- Centra Forklifts vs Bendi: compare popularity
- Centra Forklifts vs Linde: compare popularity
- Crown vs Hyster: compare popularity
- Crown vs Bendi: compare popularity
- Crown vs Linde: compare popularity
- Hyster vs Bendi: compare popularity
- Hyster vs Linde: compare popularity
- Bendi vs Linde: compare popularity
- Compare any of these brands
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