Brandwave

How popular isTCM?

In September 2026, people searched for TCM by name about 40 times in New Zealand, a 42.9% decrease from the previous year. These searches made up 1.7% of all New Zealand forklift brand searches, placing TCM 12th out of 13 brands. When we asked both ChatGPT and Google AI Overviews about forklift brands, TCM did not appear in any of the answers.

Search and AI answers in September 2026

TCM is the 12th most searched of 13 competitors and not listed in any AI answer.

  1. Centra ForkliftsShare of searches 30.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. CrownShare of searches 22.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. HysterShare of searches 12.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. BendiShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. TCMShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top forklift brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TCM did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hyster1st
  2. Crown2nd
  3. Linde3rd
  4. Yale4th
  5. Jungheinrich5th
  6. Centra Forklifts6th
  7. Hangcha7th
  8. +3 more
  9. Komatsu–
  10. TCM–
  11. Clark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Centra Forklifts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hyster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linde3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heli2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jungheinrich2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hangcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komatsu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TCM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about forklift brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which forklift brands compete with TCM?

TCM against forklift brands in New Zealand, by month

Share of searches by month for Centra Forklifts, Crown, Hyster, Bendi, Linde, Combilift, Hangcha, Heli, Jungheinrich, Komatsu, Yale, TCM. The figures are in the table below the chart.

View monthly share of searches table
MonthCentra ForkliftsCrownHysterBendiLindeCombiliftHangchaHeliJungheinrichKomatsuYaleTCMClark
Oct 202537.3%21.2%11.9%4.2%4.7%1.3%1.3%3.8%3.4%3%3%3%2.1%
Nov 202534.1%23.2%14.7%2.8%4.7%2.8%1.4%2.4%3.8%2.8%3.3%2.4%1.4%
Dec 202532.1%21.7%11.4%6.5%4.3%2.2%1.6%3.8%4.3%3.3%3.8%2.7%2.2%
Jan 202629.4%25.4%14.4%4.5%5%1.5%1%3.5%4%3.5%4.5%2%1.5%
Feb 202630.6%26%12.3%6.8%2.6%2.1%2.1%3.8%3.4%2.6%3.8%2.1%1.7%
Mar 202633.5%24%11.8%4.9%4.9%2.3%1.5%2.7%3.8%3%3.4%2.7%1.5%
Apr 202634%24.1%12.3%4.7%2.8%2.4%1.4%3.3%4.2%2.8%4.2%2.4%1.4%
May 202632.6%23.5%11.8%5.9%4.1%2.3%1.8%4.1%4.5%2.7%3.2%2.3%1.4%
Jun 202633.7%23.4%11.9%6.1%4.6%2.7%2.7%2.7%2.7%3.1%3.4%1.9%1.1%
Jul 202633.2%22.6%10.6%6%4.6%1.4%2.3%3.2%3.7%3.7%5.1%1.8%1.8%
Aug 202630.1%21.3%12.6%3.8%4.6%2.9%4.6%4.6%4.6%2.5%3.8%2.9%1.7%
Sep 202630.8%22.2%12.8%5.6%5.6%4.3%3.8%3%3%3%3%1.7%1.3%

  1. 1.Centra Forklifts

    30.8%

    Held 1st. 720 estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Crown

    22.2%

    Held 2nd. 520 estimated branded searches, +2% vs prior month. Share +0.9 points.

  3. 3.Hyster

    12.8%

    Held 3rd. 300 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Bendi

    5.6%

    Moved from 8th to 4th. 130 estimated branded searches, +44.4% vs prior month. Share +1.8 points.

  5. 5.Linde

    5.6%

    Moved from 7th to 5th. 130 estimated branded searches, +18.2% vs prior month. Share +1 points.

  6. 6.Combilift

    4.3%

    Moved from 10th to 6th. 100 estimated branded searches, +42.9% vs prior month. Share +1.3 points.

  7. 7.Hangcha

    3.8%

    Moved from 4th to 7th. 90 estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  8. 8.Heli

    3%

    Moved from 5th to 8th. 70 estimated branded searches, -36.4% vs prior month. Share -1.6 points.

  9. 9.Jungheinrich

    3%

    Moved from 6th to 9th. 70 estimated branded searches, -36.4% vs prior month. Share -1.6 points.

  10. 10.Komatsu

    3%

    Moved from 12th to 10th. 70 estimated branded searches, +16.7% vs prior month. Share +0.5 points.

  11. 11.Yale

    3%

    Moved from 9th to 11th. 70 estimated branded searches, -22.2% vs prior month. Share -0.8 points.

  12. 12.TCM

    1.7%

    Moved from 11th to 12th. 40 estimated branded searches, -42.9% vs prior month. Share -1.2 points.

  13. 13.Clark

    1.3%

    Held 13th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.

Compare popularity between TCM and its closest rivals

Every comparison with TCM

10 comparisons

How has branded search demand for TCM changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TCM in New Zealand fell from 70 to 40.
  • Across the 12 months ending September 2026, TCM’s share of searches among forklift brands in New Zealand decreased from 3% to 1.7%.
  • Across the 12 months ending September 2026, TCM fell from 9th to 12th among forklift brands in New Zealand.

How did search popularity change for New Zealand forklift brands in September 2026?

6 changes

  1. In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches.

  2. In September 2026, Linde overtook Hangcha and 2 others to rank 5th among forklift brands in New Zealand, with 5.6% of the searches.

  3. In September 2026, Combilift overtook Hangcha and 3 others to rank 6th among forklift brands in New Zealand, with 4.3% of the searches.

  4. In September 2026, Crown gained share of searches among forklift brands in New Zealand, from 21.3% to 22.2%.

  5. In September 2026, Centra Forklifts gained share of searches among forklift brands in New Zealand, from 30.1% to 30.8%.

  6. In September 2026, Heli lost share of searches among forklift brands in New Zealand, from 4.6% to 3%.

How are TCM’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using TCM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tcm forklifts

How the Brand Demand Index is measured

Who owns TCM?

TCM is owned by Mitsubishi Logisnext Co., Ltd.. Brandwave does not track any other brands owned by Mitsubishi Logisnext Co., Ltd..

Do you work for TCM? To request corrections or removal please contact us via our support page and we will be happy to assist.

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