Centra Forklifts vs TCM:Which is more popular?
In September 2026, Centra Forklifts had more branded searches than TCM among forklift brands in New Zealand. Centra Forklifts had about 720 branded searches, while TCM had 40. Centra Forklifts made up 30.8% of all forklift brand searches we track, and TCM accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about forklift brands, Centra Forklifts appeared in three of the five answers and TCM in none.
Who do people search for more?
Centra Forklifts, about 18 searches for every 1 for TCM
Who does AI mention more?
Centra Forklifts, mentioned in 3 of 5 answers, TCM in 0
Who does AI recommend more?
Centra Forklifts, the only one of the two named
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Top forklift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Centra Forklifts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TCM did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Centra Forklifts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hyster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linde3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heli2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jungheinrich2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hangcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Komatsu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TCM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forklift brands
5 answers
Asked ChatGPT
“Which forklift brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forklift brands in New Zealand?”
Asked ChatGPT
“What's the best forklift brand in New Zealand for warehouse lifting?”
Searched Google, AI Overview
“forklift nz”
Searched Google, AI Overview
“electric forklift nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Centra Forklifts or TCM more popular in search?
This chart shows how often people search Google for Centra Forklifts and TCM by name. Each line represents a brand's share of searches for all 13 forklift brands we track, month by month, from searches in New Zealand.
Share of searches by month for Centra Forklifts, TCM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Centra Forklifts | Crown | Hyster | Bendi | Linde | Combilift | Hangcha | Heli | Jungheinrich | Komatsu | Yale | TCM | Clark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 21.2% | 11.9% | 4.2% | 4.7% | 1.3% | 1.3% | 3.8% | 3.4% | 3% | 3% | 3% | 2.1% |
| Nov 2025 | 34.1% | 23.2% | 14.7% | 2.8% | 4.7% | 2.8% | 1.4% | 2.4% | 3.8% | 2.8% | 3.3% | 2.4% | 1.4% |
| Dec 2025 | 32.1% | 21.7% | 11.4% | 6.5% | 4.3% | 2.2% | 1.6% | 3.8% | 4.3% | 3.3% | 3.8% | 2.7% | 2.2% |
| Jan 2026 | 29.4% | 25.4% | 14.4% | 4.5% | 5% | 1.5% | 1% | 3.5% | 4% | 3.5% | 4.5% | 2% | 1.5% |
| Feb 2026 | 30.6% | 26% | 12.3% | 6.8% | 2.6% | 2.1% | 2.1% | 3.8% | 3.4% | 2.6% | 3.8% | 2.1% | 1.7% |
| Mar 2026 | 33.5% | 24% | 11.8% | 4.9% | 4.9% | 2.3% | 1.5% | 2.7% | 3.8% | 3% | 3.4% | 2.7% | 1.5% |
| Apr 2026 | 34% | 24.1% | 12.3% | 4.7% | 2.8% | 2.4% | 1.4% | 3.3% | 4.2% | 2.8% | 4.2% | 2.4% | 1.4% |
| May 2026 | 32.6% | 23.5% | 11.8% | 5.9% | 4.1% | 2.3% | 1.8% | 4.1% | 4.5% | 2.7% | 3.2% | 2.3% | 1.4% |
| Jun 2026 | 33.7% | 23.4% | 11.9% | 6.1% | 4.6% | 2.7% | 2.7% | 2.7% | 2.7% | 3.1% | 3.4% | 1.9% | 1.1% |
| Jul 2026 | 33.2% | 22.6% | 10.6% | 6% | 4.6% | 1.4% | 2.3% | 3.2% | 3.7% | 3.7% | 5.1% | 1.8% | 1.8% |
| Aug 2026 | 30.1% | 21.3% | 12.6% | 3.8% | 4.6% | 2.9% | 4.6% | 4.6% | 4.6% | 2.5% | 3.8% | 2.9% | 1.7% |
| Sep 2026 | 30.8% | 22.2% | 12.8% | 5.6% | 5.6% | 4.3% | 3.8% | 3% | 3% | 3% | 3% | 1.7% | 1.3% |
How has the Centra Forklifts and TCM comparison changed over the last 12 months?
3 findings
- Centra Forklifts was ahead of TCM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Centra Forklifts’ share of searches among forklift brands in New Zealand moved from 37.3% to 30.8%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, TCM’s share of searches among forklift brands in New Zealand moved from 3% to 1.7%, and its estimated monthly branded searches moved from 70 to 40.
How did search popularity change for New Zealand forklift brands in September 2026?
2 changes
In September 2026, Centra Forklifts gained share of searches among forklift brands in New Zealand, from 30.1% to 30.8%.
In September 2026, TCM lost share of searches among forklift brands in New Zealand, from 2.9% to 1.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Centra Forklifts’ and TCM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Centra Forklifts
1 branded search term
- centra forklifts
TCM
1 branded search term
- tcm forklifts
Other head-to-heads among forklift brands
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