Brandwave

Centra Forklifts vs Linde:Which is more popular?

In September 2026, Centra Forklifts had more branded searches than Linde among forklift brands in New Zealand. Centra Forklifts had about 720 branded searches, while Linde had 130. Centra Forklifts made up 30.8% of all forklift brand searches we track, and Linde accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about forklift brands, Centra Forklifts and Linde each appeared in three of the five answers. Centra Forklifts and Linde were each mentioned first in two of the four answers.

Among forklift brands in New Zealand in September 2026

Who do people search for more?

Centra Forklifts, about 6 searches for every 1 for Linde

Centra Forklifts 720 searchesLinde 130 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Centra Forklifts in 3 of 5Linde in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Centra Forklifts first in 2Linde first in 2

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Top forklift brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Centra Forklifts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Linde was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Centra Forklifts and Linde were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hyster1st
  2. Crown2nd
  3. Linde3rd
  4. Yale4th
  5. Jungheinrich5th
  6. Centra Forklifts6th
  7. Hangcha7th
  8. Heli8th
  9. Bendi–
  10. Combilift–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Centra Forklifts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hyster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linde3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heli2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jungheinrich2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hangcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komatsu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bendi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about forklift brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Centra Forklifts or Linde more popular in search?

This chart shows how often people search Google for Centra Forklifts and Linde by name. Each line represents a brand's share of searches for all 13 forklift brands we track, month by month, from searches in New Zealand.

Centra Forklifts and Linde among forklift brands in New Zealand, by month

Share of searches by month for Centra Forklifts, Linde. The figures are in the table below the chart.

View monthly share of searches table
MonthCentra ForkliftsCrownHysterBendiLindeCombiliftHangchaHeliJungheinrichKomatsuYaleTCMClark
Oct 202537.3%21.2%11.9%4.2%4.7%1.3%1.3%3.8%3.4%3%3%3%2.1%
Nov 202534.1%23.2%14.7%2.8%4.7%2.8%1.4%2.4%3.8%2.8%3.3%2.4%1.4%
Dec 202532.1%21.7%11.4%6.5%4.3%2.2%1.6%3.8%4.3%3.3%3.8%2.7%2.2%
Jan 202629.4%25.4%14.4%4.5%5%1.5%1%3.5%4%3.5%4.5%2%1.5%
Feb 202630.6%26%12.3%6.8%2.6%2.1%2.1%3.8%3.4%2.6%3.8%2.1%1.7%
Mar 202633.5%24%11.8%4.9%4.9%2.3%1.5%2.7%3.8%3%3.4%2.7%1.5%
Apr 202634%24.1%12.3%4.7%2.8%2.4%1.4%3.3%4.2%2.8%4.2%2.4%1.4%
May 202632.6%23.5%11.8%5.9%4.1%2.3%1.8%4.1%4.5%2.7%3.2%2.3%1.4%
Jun 202633.7%23.4%11.9%6.1%4.6%2.7%2.7%2.7%2.7%3.1%3.4%1.9%1.1%
Jul 202633.2%22.6%10.6%6%4.6%1.4%2.3%3.2%3.7%3.7%5.1%1.8%1.8%
Aug 202630.1%21.3%12.6%3.8%4.6%2.9%4.6%4.6%4.6%2.5%3.8%2.9%1.7%
Sep 202630.8%22.2%12.8%5.6%5.6%4.3%3.8%3%3%3%3%1.7%1.3%

How has the Centra Forklifts and Linde comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand forklift brands in September 2026?

3 changes

  1. In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches.

  2. In September 2026, Linde overtook Hangcha and 2 others to rank 5th among forklift brands in New Zealand, with 5.6% of the searches.

  3. In September 2026, Centra Forklifts gained share of searches among forklift brands in New Zealand, from 30.1% to 30.8%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Centra Forklifts’ and Linde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Centra Forklifts

1 branded search term

  • centra forklifts

Linde

6 branded search terms

  • linde electric forklift
  • linde forklift
  • linde order picker
  • linde reach truck
  • linde trucks
  • linde vna

How the Brand Demand Index is measured

Other head-to-heads among forklift brands

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