Brandwave

Clark vs Exide:Which is more popular?

In September 2026, Exide had more branded searches than Clark among forklift battery brands in New Zealand. Exide had about 320 branded searches, while Clark had 30. Exide made up 9.8% of all forklift battery brand searches we track, and Clark accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about forklift battery brands, Exide appeared in two of the five answers and Clark in none.

Among forklift battery brands in New Zealand in September 2026

Who do people search for more?

Exide, about 11 searches for every 1 for Clark

Exide 320 searchesClark 30 searches

Who does AI mention more?

Exide, mentioned in 2 of 5 answers, Clark in 0

Exide in 2 of 5Clark in 0 of 5

Who does AI recommend more?

Exide, the only one of the two named

Exide first in 2Clark never named

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Top forklift battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Exide was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Clark did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hawker1st
  2. Century Batteries2nd
  3. Sunlight2nd
  4. Crown4th
  5. Exide4th
  6. Hyster6th
  7. Clark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hawker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Century Batteries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunlight3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hyster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forklift battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Clark or Exide more popular in search?

This chart shows how often people search Google for Clark and Exide by name. Each line represents a brand's share of searches for all seven forklift battery brands we track, month by month, from searches in New Zealand.

Clark and Exide among forklift battery brands in New Zealand, by month

Share of searches by month for Exide, Clark. The figures are in the table below the chart.

View monthly share of searches table
MonthCentury BatteriesCrownExideClarkHawkerHysterSunlight
Oct 202575.5%15.1%6.6%1.6%0.63%0.31%0.31%
Nov 202575.9%15.2%6.6%0.95%0.63%0.32%0.32%
Dec 202577.9%12.7%6.8%1.3%0.65%0.32%0.32%
Jan 202674.8%15%8.1%0.93%0.62%0.31%0.31%
Feb 202672.5%17.8%7.9%1.2%0%0.3%0.3%
Mar 202672.1%17.7%7.8%1.2%0.6%0.3%0.3%
Apr 202674.8%15%8.1%0.93%0.62%0.31%0.31%
May 202673.4%14.7%9.8%0.92%0.61%0.31%0.31%
Jun 202673.2%14.9%9.8%0.76%0.51%0.51%0.25%
Jul 202675.3%12.5%10.1%1%0.52%0.26%0.26%
Aug 202671.4%14.3%11.6%1.2%0.6%0.6%0.3%
Sep 202673.4%14.7%9.8%0.92%0.61%0.31%0.31%

How has the Clark and Exide comparison changed over the last 12 months?

3 findings
  • Exide was ahead of Clark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clark’s share of searches among forklift battery brands in New Zealand moved from 1.6% to 0.92%, and its estimated monthly branded searches moved from 50 to 30.
  • Across the 12 months ending September 2026, Exide’s share of searches among forklift battery brands in New Zealand moved from 6.6% to 9.8%, and its estimated monthly branded searches moved from 210 to 320.

How did search popularity change for New Zealand forklift battery brands in September 2026?

2 changes

  1. In September 2026, Exide lost share of searches among forklift battery brands in New Zealand, from 11.6% to 9.8%.

  2. Estimated monthly branded searches for Clark in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clark’s and Exide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clark

1 branded search term

  • clark forklifts

Exide

1 branded search term

  • exide batteries

How the Brand Demand Index is measured

Other head-to-heads among forklift battery brands

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