Exide vs Hawker:Which is more popular?
In September 2026, Exide had more branded searches than Hawker among forklift battery brands in New Zealand. Exide had about 320 branded searches, while Hawker had 20. Exide made up 9.8% of all forklift battery brand searches we track, and Hawker accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about forklift battery brands, Hawker appeared in four of the five answers and Exide in two. Hawker was mentioned before Exide in every answer.
Who do people search for more?
Exide, about 16 searches for every 1 for Hawker
Who does AI mention more?
Hawker, mentioned in 4 of 5 answers, Exide in 2
Who does AI recommend more?
Hawker, named ahead of Exide in every answer
Follow Exide vs Hawker and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top forklift battery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hawker was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Exide was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hawker was listed before Exide in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hawker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Century Batteries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sunlight3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hyster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forklift battery brands
5 answers
Asked ChatGPT
“Which forklift battery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forklift battery brands in New Zealand?”
Asked ChatGPT
“What's the best forklift battery brand in New Zealand for warehouse shifts?”
Searched Google, AI Overview
“best forklift battery”
Searched Google, AI Overview
“electric forklift battery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Exide or Hawker more popular in search?
This chart shows how often people search Google for Exide and Hawker by name. Each line represents a brand's share of searches for all seven forklift battery brands we track, month by month, from searches in New Zealand.
Share of searches by month for Exide, Hawker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Century Batteries | Crown | Exide | Clark | Hawker | Hyster | Sunlight |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.5% | 15.1% | 6.6% | 1.6% | 0.63% | 0.31% | 0.31% |
| Nov 2025 | 75.9% | 15.2% | 6.6% | 0.95% | 0.63% | 0.32% | 0.32% |
| Dec 2025 | 77.9% | 12.7% | 6.8% | 1.3% | 0.65% | 0.32% | 0.32% |
| Jan 2026 | 74.8% | 15% | 8.1% | 0.93% | 0.62% | 0.31% | 0.31% |
| Feb 2026 | 72.5% | 17.8% | 7.9% | 1.2% | 0% | 0.3% | 0.3% |
| Mar 2026 | 72.1% | 17.7% | 7.8% | 1.2% | 0.6% | 0.3% | 0.3% |
| Apr 2026 | 74.8% | 15% | 8.1% | 0.93% | 0.62% | 0.31% | 0.31% |
| May 2026 | 73.4% | 14.7% | 9.8% | 0.92% | 0.61% | 0.31% | 0.31% |
| Jun 2026 | 73.2% | 14.9% | 9.8% | 0.76% | 0.51% | 0.51% | 0.25% |
| Jul 2026 | 75.3% | 12.5% | 10.1% | 1% | 0.52% | 0.26% | 0.26% |
| Aug 2026 | 71.4% | 14.3% | 11.6% | 1.2% | 0.6% | 0.6% | 0.3% |
| Sep 2026 | 73.4% | 14.7% | 9.8% | 0.92% | 0.61% | 0.31% | 0.31% |
How has the Exide and Hawker comparison changed over the last 12 months?
3 findings
- Exide was ahead of Hawker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Exide’s share of searches among forklift battery brands in New Zealand moved from 6.6% to 9.8%, and its estimated monthly branded searches moved from 210 to 320.
- Across the 12 months ending September 2026, Hawker’s share of searches among forklift battery brands in New Zealand moved from 0.63% to 0.61%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand forklift battery brands in September 2026?
1 change
In September 2026, Exide lost share of searches among forklift battery brands in New Zealand, from 11.6% to 9.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Exide’s and Hawker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among forklift battery brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.