Brandwave

Centra Forklifts vs Clark:Which is more popular?

In September 2026, Centra Forklifts had more branded searches than Clark among forklift dealer brands in New Zealand. Centra Forklifts had about 720 branded searches, while Clark had 30. Centra Forklifts made up 0.34% of all forklift dealer brand searches we track, and Clark accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about forklift dealer brands, Centra Forklifts appeared in three of the four answers and Clark in none.

Among forklift dealer brands in New Zealand in September 2026

Who do people search for more?

Centra Forklifts, about 24 searches for every 1 for Clark

Centra Forklifts 720 searchesClark 30 searches

Who does AI mention more?

Centra Forklifts, mentioned in 3 of 4 answers, Clark in 0

Centra Forklifts in 3 of 4Clark in 0 of 4

Who does AI recommend more?

Centra Forklifts, the only one of the two named

Centra Forklifts first in 2Clark never named

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Top forklift dealer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Centra Forklifts was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Clark did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Crown2nd
  3. Hyster3rd
  4. Mitsubishi4th
  5. AB Equipment5th
  6. Centra Forklifts6th
  7. Yale7th
  8. Nissan–
  9. Clark–
  10. Hyundai Construction Equipment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mitsubishi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AB Equipment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Centra Forklifts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yale1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nissan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about forklift dealer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Centra Forklifts or Clark more popular in search?

This chart shows how often people search Google for Centra Forklifts and Clark by name. Each line represents a brand's share of searches for all ten forklift dealer brands we track, month by month, from searches in New Zealand.

Centra Forklifts and Clark among forklift dealer brands in New Zealand, by month

Share of searches by month for Centra Forklifts, Clark. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaMitsubishiNissanAB EquipmentCentra ForkliftsCrownYaleClarkHyundai Construction EquipmentHyster
Oct 202554.4%25.4%18.4%1.1%0.39%0.21%0.03%0.02%0.02%<0.01%
Nov 202554.8%25.1%18.7%0.88%0.33%0.22%0.03%0.01%0.02%<0.01%
Dec 202556.5%25.6%16.5%0.8%0.29%0.19%0.03%0.02%0.01%<0.01%
Jan 202656.3%25.5%17%0.8%0.25%0.2%0.04%0.01%<0.01%<0.01%
Feb 202657.8%24.9%15.8%0.83%0.31%0.26%0.04%0.02%0.01%<0.01%
Mar 202654.3%24.5%19.7%0.76%0.35%0.24%0.04%0.02%0.02%<0.01%
Apr 202655.3%26.1%17.1%0.87%0.33%0.22%0.04%0.01%0.02%<0.01%
May 202655.9%27.3%15.4%0.82%0.31%0.21%0.03%0.01%0.01%<0.01%
Jun 202654.1%28%16.2%0.92%0.43%0.29%0.04%0.01%0.02%<0.01%
Jul 202654.8%27.6%15.9%0.94%0.36%0.24%0.05%0.02%0.02%<0.01%
Aug 202656.4%26%16.2%0.86%0.32%0.22%0.04%0.02%0.02%<0.01%
Sep 202653%29.2%16.2%0.9%0.34%0.23%0.03%0.01%0.01%<0.01%

How has the Centra Forklifts and Clark comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand forklift dealer brands in September 2026?

2 changes

  1. In September 2026, Clark rose from 9th to 8th among forklift dealer brands in New Zealand.

  2. Estimated monthly branded searches for Centra Forklifts in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Centra Forklifts’ and Clark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Centra Forklifts

1 branded search term

  • centra forklifts

Clark

1 branded search term

  • clark forklifts

How the Brand Demand Index is measured

Other head-to-heads among forklift dealer brands

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