Clark vs Yale:Which is more popular?
In September 2026, Yale had more branded searches than Clark among forklift dealer brands in New Zealand. Yale had about 70 branded searches, while Clark had 30. Yale made up 0.03% of all forklift dealer brand searches we track, and Clark accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about forklift dealer brands, Yale appeared in one of the four answers and Clark in none.
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Top forklift dealer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Yale was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Clark did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toyota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mitsubishi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
AB Equipment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Centra Forklifts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Crown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hyster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yale1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nissan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Clark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about forklift dealer brands
4 answers
Asked ChatGPT
“Which forklift dealer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forklift dealer brands in New Zealand?”
Asked ChatGPT
“What's the best forklift dealer brand in New Zealand for warehouse lifting?”
Searched Google, AI Overview
“used forklift dealers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“forklift sales nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Clark or Yale more popular in search?
This chart shows how often people search Google for Clark and Yale by name. Each line represents a brand's share of searches for all ten forklift dealer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yale, Clark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Mitsubishi | Nissan | AB Equipment | Centra Forklifts | Crown | Yale | Clark | Hyundai Construction Equipment | Hyster |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 25.4% | 18.4% | 1.1% | 0.39% | 0.21% | 0.03% | 0.02% | 0.02% | <0.01% |
| Nov 2025 | 54.8% | 25.1% | 18.7% | 0.88% | 0.33% | 0.22% | 0.03% | 0.01% | 0.02% | <0.01% |
| Dec 2025 | 56.5% | 25.6% | 16.5% | 0.8% | 0.29% | 0.19% | 0.03% | 0.02% | 0.01% | <0.01% |
| Jan 2026 | 56.3% | 25.5% | 17% | 0.8% | 0.25% | 0.2% | 0.04% | 0.01% | <0.01% | <0.01% |
| Feb 2026 | 57.8% | 24.9% | 15.8% | 0.83% | 0.31% | 0.26% | 0.04% | 0.02% | 0.01% | <0.01% |
| Mar 2026 | 54.3% | 24.5% | 19.7% | 0.76% | 0.35% | 0.24% | 0.04% | 0.02% | 0.02% | <0.01% |
| Apr 2026 | 55.3% | 26.1% | 17.1% | 0.87% | 0.33% | 0.22% | 0.04% | 0.01% | 0.02% | <0.01% |
| May 2026 | 55.9% | 27.3% | 15.4% | 0.82% | 0.31% | 0.21% | 0.03% | 0.01% | 0.01% | <0.01% |
| Jun 2026 | 54.1% | 28% | 16.2% | 0.92% | 0.43% | 0.29% | 0.04% | 0.01% | 0.02% | <0.01% |
| Jul 2026 | 54.8% | 27.6% | 15.9% | 0.94% | 0.36% | 0.24% | 0.05% | 0.02% | 0.02% | <0.01% |
| Aug 2026 | 56.4% | 26% | 16.2% | 0.86% | 0.32% | 0.22% | 0.04% | 0.02% | 0.02% | <0.01% |
| Sep 2026 | 53% | 29.2% | 16.2% | 0.9% | 0.34% | 0.23% | 0.03% | 0.01% | 0.01% | <0.01% |
How has the Clark and Yale comparison changed over the last 12 months?
3 findings
- Yale was ahead of Clark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clark’s share of searches among forklift dealer brands in New Zealand moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 50 to 30.
- Across the 12 months ending September 2026, Yale’s share of searches among forklift dealer brands in New Zealand held steady at 0.03%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand forklift dealer brands in September 2026?
1 change
In September 2026, Clark rose from 9th to 8th among forklift dealer brands in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clark’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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