Brandwave

How popular isHonda?

In September 2026, people searched for Honda by name about 40,400 times in New Zealand, about the same as the previous year. These searches made up 85.1% of all New Zealand dirt bikes brand searches, placing Honda first out of four brands. When we asked both ChatGPT and Google AI Overviews about dirt bikes brands, Honda appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Honda is the most searched of 4 competitors and the second most recommended in AI answers.

  1. HondaShare of searches 85.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. KawasakiShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. KTMShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. YamahaShare of searches 0.55%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top dirt bikes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honda appeared in all five answers. Honda is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Honda2nd
  3. KTM3rd
  4. Kawasaki4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KTM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dirt bikes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which dirt bikes brands compete with Honda?

Honda against dirt bikes brands in New Zealand, by month

Share of searches by month for Honda, Kawasaki, KTM. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaKawasakiKTMYamaha
Oct 202583.2%10.2%5.8%0.77%
Nov 202581.3%10.8%7.1%0.84%
Dec 202585%8.8%5.6%0.67%
Jan 202685.6%8.3%5.3%0.76%
Feb 202683.1%8.2%7.5%1.2%
Mar 202683.3%9.4%6.3%1.1%
Apr 202682.5%10.9%5.9%0.7%
May 202681.6%10.5%6.9%1%
Jun 202683.3%10.3%5.5%0.83%
Jul 202684.9%9.2%5.2%0.71%
Aug 202683.8%10.5%4.9%0.85%
Sep 202685.1%8.8%5.6%0.55%

  1. 1.Honda

    85.1%

    Held 1st. 40.4K estimated branded searches, +4.7% vs prior month. Share +1.3 points.

  2. 2.Kawasaki

    8.8%

    Held 2nd. 4.2K estimated branded searches, -13.3% vs prior month. Share -1.7 points.

  3. 3.KTM

    5.6%

    Held 3rd. 2.6K estimated branded searches, +16.8% vs prior month. Share +0.7 points.

  4. 4.Yamaha

    0.55%

    Held 4th. 260 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare popularity between Honda and its closest rivals

Every comparison with Honda

40 comparisons

How has branded search demand for Honda changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda in New Zealand held steady, from 42.3K to 40.4K.
  • Across the 12 months ending September 2026, Honda’s share of searches among dirt bikes brands in New Zealand increased from 83.2% to 85.1%.
  • Across the 12 months ending September 2026, Honda’s share of searches among dirt bikes brands in New Zealand peaked at 85.6% in January 2026 and was lowest at 81.3% in November 2025.

How did search popularity change for New Zealand dirt bikes brands in September 2026?

4 changes

  1. In September 2026, Honda gained share of searches among dirt bikes brands in New Zealand, from 83.8% to 85.1%.

  2. In September 2026, KTM gained share of searches among dirt bikes brands in New Zealand, from 4.9% to 5.6%.

  3. In September 2026, Kawasaki lost share of searches among dirt bikes brands in New Zealand, from 10.5% to 8.8%.

  4. Estimated monthly branded searches for Yamaha in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are Honda’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • honda
  • honda accord
  • honda auger
  • honda car
  • honda cars
  • honda civic
  • honda crv
  • honda fit
  • honda hrv
  • honda jazz
  • honda odyssey
  • honda post hole borer

Do you work for Honda? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Honda compete?

Honda is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car brands4th of 874.6%Show ranking
Chainsaw and outdoor power brands1st of 843.5%Show ranking
Dirt bikes brands1st of 485.1%Shown above
Earth auger brands6th of 80.22%Show ranking
Creator with pink hair and a pink jacket

Is Honda your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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