Brandwave

How popular isKawasaki?

In September 2026, people searched for Kawasaki by name about 4,340 times in New Zealand, an 18.9% decrease from the previous year. These searches made up 8.8% of all New Zealand dirt bikes brand searches, placing Kawasaki second out of four brands. When we asked both ChatGPT and Google AI Overviews about dirt bikes brands, Kawasaki appeared in four of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Kawasaki is the second most searched of 4 competitors and the fourth most recommended in AI answers.

  1. HondaShare of searches 85.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. KawasakiShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. KTMShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. YamahaShare of searches 0.55%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top dirt bikes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kawasaki was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kawasaki is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Honda2nd
  3. KTM3rd
  4. Kawasaki4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KTM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dirt bikes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which dirt bikes brands compete with Kawasaki?

Kawasaki against dirt bikes brands in New Zealand, by month

Share of searches by month for Honda, Kawasaki, KTM. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaKawasakiKTMYamaha
Oct 202583.2%10.2%5.8%0.77%
Nov 202581.3%10.8%7.1%0.84%
Dec 202585%8.8%5.6%0.67%
Jan 202685.6%8.3%5.3%0.76%
Feb 202683.1%8.2%7.5%1.2%
Mar 202683.3%9.4%6.3%1.1%
Apr 202682.5%10.9%5.9%0.7%
May 202681.6%10.5%6.9%1%
Jun 202683.3%10.3%5.5%0.83%
Jul 202684.9%9.2%5.2%0.71%
Aug 202683.8%10.5%4.9%0.85%
Sep 202685.1%8.8%5.6%0.55%

  1. 1.Honda

    85.1%

    Held 1st. 40.4K estimated branded searches, +4.7% vs prior month. Share +1.3 points.

  2. 2.Kawasaki

    8.8%

    Held 2nd. 4.2K estimated branded searches, -13.3% vs prior month. Share -1.7 points.

  3. 3.KTM

    5.6%

    Held 3rd. 2.6K estimated branded searches, +16.8% vs prior month. Share +0.7 points.

  4. 4.Yamaha

    0.55%

    Held 4th. 260 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare popularity between Kawasaki and its closest rivals

Every comparison with Kawasaki

16 comparisons

How has branded search demand for Kawasaki changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kawasaki in New Zealand fell from 5.3K to 4.3K.
  • Across the 12 months ending September 2026, Kawasaki’s share of searches among dirt bikes brands in New Zealand decreased from 10.2% to 8.8%.
  • Across the 12 months ending September 2026, Kawasaki’s share of searches among dirt bikes brands in New Zealand peaked at 10.9% in April 2026 and was lowest at 8.2% in February 2026.

How did search popularity change for New Zealand dirt bikes brands in September 2026?

4 changes

  1. In September 2026, Honda gained share of searches among dirt bikes brands in New Zealand, from 83.8% to 85.1%.

  2. In September 2026, KTM gained share of searches among dirt bikes brands in New Zealand, from 4.9% to 5.6%.

  3. In September 2026, Kawasaki lost share of searches among dirt bikes brands in New Zealand, from 10.5% to 8.8%.

  4. Estimated monthly branded searches for Yamaha in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are Kawasaki’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Kawasaki’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kawasaki
  • kawasaki 650r
  • kawasaki bike
  • kawasaki hr
  • kawasaki mc
  • kawasaki mule
  • kawasaki scooter
  • kawasaki vn

Do you work for Kawasaki? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kawasaki compete?

Kawasaki is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dirt bikes brands2nd of 48.8%Shown above
Motorcycle brands2nd of 1115%Show ranking
ATV and side-by-side brands1st of 736.9%Show ranking
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