Kawasaki vs Suzuki ATV:Which is more popular?
In September 2026, Kawasaki had more branded searches than Suzuki ATV among ATV and side-by-side brands in New Zealand. Kawasaki had about 4,190 branded searches, while Suzuki ATV had 210. Kawasaki made up 36.9% of all ATV and side-by-side brand searches we track, and Suzuki ATV accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, Kawasaki appeared in three of the five answers and Suzuki ATV in none.
Who do people search for more?
Kawasaki, about 20 searches for every 1 for Suzuki ATV
Who does AI mention more?
Kawasaki, mentioned in 3 of 5 answers, Suzuki ATV in 0
Who does AI recommend more?
Kawasaki, the only one of the two named
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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kawasaki was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Suzuki ATV did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ATV and side-by-side brands in New Zealand?”
Asked ChatGPT
“What's the best ATV or side-by-side brand in New Zealand for farm work?”
Searched Google, AI Overview
“side by side brands”
Searched Google, AI Overview
“best atv nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Kawasaki or Suzuki ATV more popular in search?
This chart shows how often people search Google for Kawasaki and Suzuki ATV by name. Each line represents a brand's share of searches for all seven ATV and side-by-side brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kawasaki, Suzuki ATV. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kawasaki | Can-Am | Polaris | Honda ATV | Suzuki ATV | Yamaha | CFMOTO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 26% | 26.1% | 3.9% | 2.6% | 1.4% | 0.98% |
| Nov 2025 | 39% | 25.2% | 27.4% | 3.6% | 2.7% | 1.5% | 0.7% |
| Dec 2025 | 35.6% | 27% | 29.5% | 3.6% | 2.4% | 1.4% | 0.42% |
| Jan 2026 | 33.9% | 28.9% | 27.9% | 4.1% | 2.8% | 1.6% | 0.79% |
| Feb 2026 | 35.3% | 26.3% | 26.3% | 5.5% | 3% | 1.5% | 2% |
| Mar 2026 | 38.2% | 24.5% | 27.9% | 4.1% | 2.5% | 1.2% | 1.6% |
| Apr 2026 | 37.6% | 25.4% | 28.3% | 4.6% | 2% | 1.2% | 0.83% |
| May 2026 | 39.6% | 26.1% | 24.9% | 4.5% | 2.3% | 1.6% | 1% |
| Jun 2026 | 36.3% | 24.6% | 31.5% | 2.8% | 2.5% | 1% | 1.4% |
| Jul 2026 | 35% | 25.4% | 30.8% | 3.7% | 2.6% | 1.1% | 1.3% |
| Aug 2026 | 38.5% | 25.8% | 28.1% | 3.7% | 1.8% | 1% | 1.1% |
| Sep 2026 | 36.9% | 28.8% | 25.9% | 4.5% | 1.8% | 1.4% | 0.62% |
How has the Kawasaki and Suzuki ATV comparison changed over the last 12 months?
3 findings
- Kawasaki was ahead of Suzuki ATV in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among ATV and side-by-side brands in New Zealand moved from 39.2% to 36.9%, and its estimated monthly branded searches moved from 5.2K to 4.2K.
- Across the 12 months ending September 2026, Suzuki ATV’s share of searches among ATV and side-by-side brands in New Zealand moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 340 to 210.
How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?
2 changes
In September 2026, Kawasaki lost share of searches among ATV and side-by-side brands in New Zealand, from 38.5% to 36.9%.
Estimated monthly branded searches for Suzuki ATV in New Zealand fell 38.2% over 12 measured months, from 340 to 210 in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Kawasaki’s and Suzuki ATV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kawasaki
6 branded search terms
- kawasaki
- kawasaki 650r
- kawasaki hr
- kawasaki mc
- kawasaki mule
- kawasaki vn
Suzuki ATV
6 branded search terms
- 500 suzuki quad
- suzuki atv
- suzuki atv bike
- suzuki kingquad
- suzuki kingquad 750
- suzuki quad
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