Kawasaki vs Yamaha Motor:Which is more popular by branded search in New Zealand?
In August 2026, Kawasaki had more branded searches than Yamaha Motor among motorcycle brands in New Zealand. Kawasaki was estimated to have 7.6K branded searches compared to Yamaha Motor’s 340, and held a 14.6% Share of Search versus Yamaha Motor’s 0.65%.
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Which is more popular in search, Kawasaki or Yamaha Motor?
Compare the motorcycle brands New Zealand riders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kawasaki, Yamaha Motor. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Kawasaki | CFMOTO | Ducati | KTM | Royal Enfield | Triumph | Honda Motorcycles | Suzuki Motorcycles | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 15.5% | 10.8% | 13.9% | 12.4% | 11.8% | 4.5% | 4.2% | 1.9% | 0.89% |
| Nov 2025 | 25.3% | 15.4% | 11.3% | 12.4% | 13.5% | 11.1% | 4.1% | 3.8% | 2.2% | 0.85% |
| Dec 2025 | 28.8% | 13.1% | 9.4% | 14.3% | 12.1% | 11.3% | 4.2% | 3.8% | 2.2% | 0.76% |
| Jan 2026 | 25.8% | 13.6% | 11.8% | 13.1% | 11.9% | 12.2% | 4.6% | 3.9% | 2.4% | 0.65% |
| Feb 2026 | 25.3% | 13.7% | 11.2% | 12.4% | 14.1% | 11.8% | 4.4% | 4% | 2.3% | 0.85% |
| Mar 2026 | 24.1% | 14.3% | 12.4% | 12.8% | 13.6% | 11.4% | 4% | 4.3% | 2.5% | 0.64% |
| Apr 2026 | 22.7% | 14.5% | 13.5% | 12.2% | 12.2% | 13.3% | 4.3% | 4.4% | 2.3% | 0.56% |
| May 2026 | 25.5% | 14.9% | 11.8% | 11.6% | 12.8% | 12.1% | 4.5% | 3.8% | 2.1% | 0.76% |
| Jun 2026 | 25.8% | 15.8% | 14.7% | 11.3% | 11.8% | 9.4% | 4.7% | 3.8% | 1.8% | 0.93% |
| Jul 2026 | 29.3% | 13.7% | 13.9% | 11.4% | 10.5% | 10.8% | 4.8% | 3.3% | 1.6% | 0.63% |
| Aug 2026 | 28.1% | 14.6% | 13.4% | 12.3% | 10.8% | 10.6% | 4.3% | 3.2% | 1.9% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Kawasaki and Yamaha Motor comparison changed over the last 12 months?
3 findings
- Kawasaki was ahead of Yamaha Motor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands in New Zealand moved from 15.5% to 14.6%, and its estimated monthly branded searches moved from 8.5K to 7.6K.
- Across the 11 months ending August 2026, Yamaha Motor’s estimated Share of Search among motorcycle brands in New Zealand moved from 0.89% to 0.65%, and its estimated monthly branded searches moved from 490 to 340.
How did search popularity change for New Zealand motorcycle brands in August 2026?
2 changes
In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%.
Estimated monthly branded searches for Yamaha Motor in New Zealand fell 30.6% over 11 measured months, from 490 to 340 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kawasaki’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kawasaki
13 branded search terms
- kawasaki
- kawasaki 650r
- kawasaki bike
- kawasaki ex500
- kawasaki h2
- kawasaki hr
- kawasaki mc
- kawasaki mule
- kawasaki near me
- kawasaki nz
- kawasaki online
- kawasaki scooter
- kawasaki vn
Yamaha Motor
5 branded search terms
- yamaha motor bike
- yamaha motor motorcycle
- yamaha motor scooter
- yamaha motorbike
- yamaha motorcycles for sale
Put your own brand in this comparison
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