Dirt bikes brands in New Zealand:Which are most popular?
In September 2026, Honda was the most searched dirt bikes brand in New Zealand, accounting for 85.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Honda showed up in every answer. Yamaha was recommended most often, coming first in three out of four responses that gave a list.
HondaShare of searches 85.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
KawasakiShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
KTMShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
YamahaShare of searches 0.55%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top dirt bikes brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Honda appeared every time. Yamaha was recommended most often, coming first in three out of four answers that gave a list. Honda was second, and KTM was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about dirt bikes brands
5 answers
Asked ChatGPT
“Which dirt bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dirt bike brands in New Zealand?”
Asked ChatGPT
“What's the best dirt bike brand in New Zealand for off-road riding?”
Searched Google, AI Overview
“dirt bikes nz”
Searched Google, AI Overview
“cheap dirt bike”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which dirt bikes brands do people search for most?
This chart shows how often people search Google for each dirt bikes brand by name. Each line represents a brand's share of searches for all four dirt bikes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Honda, Kawasaki, KTM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Kawasaki | KTM | Yamaha |
|---|---|---|---|---|
| Oct 2025 | 83.2% | 10.2% | 5.8% | 0.77% |
| Nov 2025 | 81.3% | 10.8% | 7.1% | 0.84% |
| Dec 2025 | 85% | 8.8% | 5.6% | 0.67% |
| Jan 2026 | 85.6% | 8.3% | 5.3% | 0.76% |
| Feb 2026 | 83.1% | 8.2% | 7.5% | 1.2% |
| Mar 2026 | 83.3% | 9.4% | 6.3% | 1.1% |
| Apr 2026 | 82.5% | 10.9% | 5.9% | 0.7% |
| May 2026 | 81.6% | 10.5% | 6.9% | 1% |
| Jun 2026 | 83.3% | 10.3% | 5.5% | 0.83% |
| Jul 2026 | 84.9% | 9.2% | 5.2% | 0.71% |
| Aug 2026 | 83.8% | 10.5% | 4.9% | 0.85% |
| Sep 2026 | 85.1% | 8.8% | 5.6% | 0.55% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.1% | 40.4K | +4.7% | +1.3 points | |
| 2, held 2nd | 8.8% | 4.2K | -13.3% | -1.7 points | |
| 3, held 3rd | 5.6% | 2.6K | +16.8% | +0.7 points | |
| 4, held 4th | 0.55% | 260 | -33.3% | -0.3 points |
1.
Honda85.1%
Held 1st. 40.4K estimated branded searches, +4.7% vs prior month. Share +1.3 points.
2.
Kawasaki8.8%
Held 2nd. 4.2K estimated branded searches, -13.3% vs prior month. Share -1.7 points.
3.
KTM5.6%
Held 3rd. 2.6K estimated branded searches, +16.8% vs prior month. Share +0.7 points.
4.
Yamaha0.55%
Held 4th. 260 estimated branded searches, -33.3% vs prior month. Share -0.3 points.
Which brand is most popular in search among dirt bikes brands in New Zealand?
4 brands
In September 2026, Honda was the most searched among dirt bikes brands in New Zealand, with an estimated 40.4K branded searches, 85.1% of all searches for the four we track. Kawasaki is in 2nd place, 76.2 percentage points behind at 8.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Honda | 83.2% → 85.1% | 85.6%Jan 2026 | 81.3%Nov 2025 | 1st |
| Kawasaki | 10.2% → 8.8% | 10.9%Apr 2026 | 8.2%Feb 2026 | 2nd |
| KTM | 5.8% → 5.6% | 7.5%Feb 2026 | 4.9%Aug 2026 | 3rd |
| Yamaha | 0.77% → 0.55% | 1.2%Feb 2026 | 0.55%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Honda’s share of searches among dirt bikes brands in New Zealand increased from 83.2% to 85.1%.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among dirt bikes brands in New Zealand decreased from 10.2% to 8.8%.
- Across the 12 months ending September 2026, Honda’s share of searches among dirt bikes brands in New Zealand peaked at 85.6% in January 2026 and was lowest at 81.3% in November 2025.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among dirt bikes brands in New Zealand peaked at 10.9% in April 2026 and was lowest at 8.2% in February 2026.
- Across the 12 months ending September 2026, KTM’s share of searches among dirt bikes brands in New Zealand peaked at 7.5% in February 2026 and was lowest at 4.9% in August 2026.
- Across the 12 months ending September 2026, KTM and Yamaha held steady: their share of searches among dirt bikes brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand dirt bikes brands in September 2026?
4 changes
In September 2026, Honda gained share of searches among dirt bikes brands in New Zealand, from 83.8% to 85.1%.
In September 2026, KTM gained share of searches among dirt bikes brands in New Zealand, from 4.9% to 5.6%.
In September 2026, Kawasaki lost share of searches among dirt bikes brands in New Zealand, from 10.5% to 8.8%.
Estimated monthly branded searches for Yamaha in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
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