Honda vs Makita:Which is more popular?
In September 2026, Honda had more branded searches than Makita among chainsaw and outdoor power brands in New Zealand. Honda had about 40,400 branded searches, while Makita had 16,300. Honda made up 43.5% of all chainsaw and outdoor power brand searches we track, and Makita accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, Honda appeared in two of the five answers and Makita in one. Honda was mentioned before Makita in every answer that named either.
Who do people search for more?
Honda, about 2 searches for every 1 for Makita
Who does AI mention more?
Honda, mentioned in 2 of 5 answers, Makita in 1
Who does AI recommend more?
Honda, named ahead of Makita in 2 of 2 answers
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Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Honda was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Honda was listed before Makita in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Honda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shindaiwa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chainsaw and outdoor power brands
5 answers
Asked ChatGPT
“Which chainsaw and outdoor power brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chainsaw and outdoor power brands in New Zealand?”
Asked ChatGPT
“What's the best chainsaw and outdoor power brand in New Zealand for a farm or garden?”
Searched Google, AI Overview
“chainsaw brands nz”
Searched Google, AI Overview
“best chainsaw nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Honda or Makita more popular in search?
This chart shows how often people search Google for Honda and Makita by name. Each line represents a brand's share of searches for all eight chainsaw and outdoor power brands we track, month by month, from searches in New Zealand.
Share of searches by month for Honda, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Ryobi | Makita | Stihl | Husqvarna | ECHO | Shindaiwa | Greenworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 18.1% | 15.3% | 10.7% | 11.3% | 0.44% | 0.15% | 0.09% |
| Nov 2025 | 37.4% | 23.3% | 15.3% | 12.5% | 10.8% | 0.46% | 0.17% | 0.07% |
| Dec 2025 | 41.2% | 22.3% | 14.5% | 12.1% | 9.3% | 0.41% | 0.14% | 0.07% |
| Jan 2026 | 45% | 19.2% | 14% | 11.8% | 9.4% | 0.42% | 0.14% | 0.06% |
| Feb 2026 | 45.3% | 17% | 14.7% | 12.4% | 9.9% | 0.49% | 0.15% | 0.1% |
| Mar 2026 | 47.7% | 17.5% | 13.9% | 10.6% | 9.5% | 0.54% | 0.18% | 0.07% |
| Apr 2026 | 43.9% | 17.9% | 15.4% | 11.7% | 10.3% | 0.57% | 0.2% | 0.11% |
| May 2026 | 45.6% | 14.5% | 15.6% | 13.4% | 10.2% | 0.57% | 0.16% | 0.08% |
| Jun 2026 | 48.1% | 14.4% | 16.2% | 11.4% | 9% | 0.63% | 0.17% | 0.11% |
| Jul 2026 | 48.2% | 14.4% | 16% | 11.7% | 8.9% | 0.58% | 0.14% | 0.11% |
| Aug 2026 | 46.3% | 16.3% | 16.7% | 11.3% | 8.5% | 0.68% | 0.17% | 0.11% |
| Sep 2026 | 43.5% | 19.6% | 17.6% | 10.4% | 8.2% | 0.61% | 0.12% | 0.1% |
How has the Honda and Makita comparison changed over the last 12 months?
3 findings
- Honda was ahead of Makita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda’s share of searches among chainsaw and outdoor power brands in New Zealand moved from 43.9% to 43.5%, and its estimated monthly branded searches moved from 42.3K to 40.4K.
- Across the 12 months ending September 2026, Makita’s share of searches among chainsaw and outdoor power brands in New Zealand moved from 15.3% to 17.6%, and its estimated monthly branded searches moved from 14.8K to 16.3K.
How did search popularity change for New Zealand chainsaw and outdoor power brands in September 2026?
3 changes
In September 2026, Ryobi overtook Makita to rank 2nd among chainsaw and outdoor power brands in New Zealand, with 19.6% of the searches.
In September 2026, Makita gained share of searches among chainsaw and outdoor power brands in New Zealand, from 16.7% to 17.6%.
In September 2026, Honda lost share of searches among chainsaw and outdoor power brands in New Zealand, from 46.3% to 43.5%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Honda’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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