Brandwave

How popular isHonda?

In September 2026, people searched for Honda by name about 40,400 times in New Zealand, about the same as the previous year. These searches made up 43.5% of all New Zealand chainsaw and outdoor power brand searches, placing Honda first out of eight brands. When we asked both ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, Honda appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Honda is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. HondaShare of searches 43.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. RyobiShare of searches 19.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MakitaShare of searches 17.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. StihlShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. HusqvarnaShare of searches 8.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+3 more

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Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honda was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Honda is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Honda4th
  5. Shindaiwa5th
  6. Makita6th
  7. Ryobi–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shindaiwa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chainsaw and outdoor power brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which chainsaw and outdoor power brands compete with Honda?

Honda against chainsaw and outdoor power brands in New Zealand, by month

Share of searches by month for Honda, Ryobi, Makita, Stihl, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaRyobiMakitaStihlHusqvarnaECHOShindaiwaGreenworks
Oct 202543.9%18.1%15.3%10.7%11.3%0.44%0.15%0.09%
Nov 202537.4%23.3%15.3%12.5%10.8%0.46%0.17%0.07%
Dec 202541.2%22.3%14.5%12.1%9.3%0.41%0.14%0.07%
Jan 202645%19.2%14%11.8%9.4%0.42%0.14%0.06%
Feb 202645.3%17%14.7%12.4%9.9%0.49%0.15%0.1%
Mar 202647.7%17.5%13.9%10.6%9.5%0.54%0.18%0.07%
Apr 202643.9%17.9%15.4%11.7%10.3%0.57%0.2%0.11%
May 202645.6%14.5%15.6%13.4%10.2%0.57%0.16%0.08%
Jun 202648.1%14.4%16.2%11.4%9%0.63%0.17%0.11%
Jul 202648.2%14.4%16%11.7%8.9%0.58%0.14%0.11%
Aug 202646.3%16.3%16.7%11.3%8.5%0.68%0.17%0.11%
Sep 202643.5%19.6%17.6%10.4%8.2%0.61%0.12%0.1%

  1. 1.Honda

    43.5%

    Held 1st. 40.4K estimated branded searches, +4.7% vs prior month. Share -2.9 points.

  2. 2.Ryobi

    19.6%

    Moved from 3rd to 2nd. 18.2K estimated branded searches, +34.4% vs prior month. Share +3.3 points.

  3. 3.Makita

    17.6%

    Moved from 2nd to 3rd. 16.3K estimated branded searches, +17.3% vs prior month. Share +0.8 points.

  4. 4.Stihl

    10.4%

    Held 4th. 9.6K estimated branded searches, +2.8% vs prior month. Share -0.9 points.

  5. 5.Husqvarna

    8.2%

    Held 5th. 7.6K estimated branded searches, +7.8% vs prior month. Share -0.3 points.

  6. 6.ECHO

    0.61%

    Held 6th. 570 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Shindaiwa

    0.12%

    Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

  8. 8.Greenworks

    0.1%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Honda and its closest rivals

Every comparison with Honda

40 comparisons

How has branded search demand for Honda changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda in New Zealand held steady, from 42.3K to 40.4K.
  • Across the 12 months ending September 2026, Honda’s share of searches among chainsaw and outdoor power brands in New Zealand peaked at 48.2% in July 2026 and was lowest at 37.4% in November 2025.

How did search popularity change for New Zealand chainsaw and outdoor power brands in September 2026?

6 changes

  1. In September 2026, Ryobi overtook Makita to rank 2nd among chainsaw and outdoor power brands in New Zealand, with 19.6% of the searches.

  2. In September 2026, Makita gained share of searches among chainsaw and outdoor power brands in New Zealand, from 16.7% to 17.6%.

  3. In September 2026, Honda lost share of searches among chainsaw and outdoor power brands in New Zealand, from 46.3% to 43.5%.

  4. In September 2026, Stihl lost share of searches among chainsaw and outdoor power brands in New Zealand, from 11.3% to 10.4%.

  5. Husqvarna’s share of searches among chainsaw and outdoor power brands in New Zealand has lost ground for 3 months in a row, from 9% to 8.2% in September 2026.

  6. Estimated monthly branded searches for ECHO in New Zealand rose 35.7% over 12 measured months, from 420 to 570 in September 2026.

How are Honda’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • honda
  • honda accord
  • honda auger
  • honda car
  • honda cars
  • honda civic
  • honda crv
  • honda fit
  • honda hrv
  • honda jazz
  • honda odyssey
  • honda post hole borer

Do you work for Honda? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Honda compete?

Honda is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car brands4th of 874.6%Show ranking
Chainsaw and outdoor power brands1st of 843.5%Shown above
Dirt bikes brands1st of 485.1%Show ranking
Earth auger brands6th of 80.22%Show ranking
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Is Honda your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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