Brandwave

How popular isECHO?

In September 2026, people searched for ECHO by name about 570 times in New Zealand, a 35.7% increase from the previous year. These searches made up 0.61% of all New Zealand chainsaw and outdoor power brand searches, placing ECHO sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, ECHO appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

ECHO is the sixth most searched of 8 competitors and the third most recommended in AI answers.

  1. HondaShare of searches 43.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. RyobiShare of searches 19.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MakitaShare of searches 17.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. StihlShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. ECHOShare of searches 0.61%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ECHO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ECHO is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Honda4th
  5. Shindaiwa5th
  6. Makita6th
  7. Ryobi–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shindaiwa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chainsaw and outdoor power brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which chainsaw and outdoor power brands compete with ECHO?

ECHO against chainsaw and outdoor power brands in New Zealand, by month

Share of searches by month for Honda, Ryobi, Makita, Stihl, Husqvarna, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaRyobiMakitaStihlHusqvarnaECHOShindaiwaGreenworks
Oct 202543.9%18.1%15.3%10.7%11.3%0.44%0.15%0.09%
Nov 202537.4%23.3%15.3%12.5%10.8%0.46%0.17%0.07%
Dec 202541.2%22.3%14.5%12.1%9.3%0.41%0.14%0.07%
Jan 202645%19.2%14%11.8%9.4%0.42%0.14%0.06%
Feb 202645.3%17%14.7%12.4%9.9%0.49%0.15%0.1%
Mar 202647.7%17.5%13.9%10.6%9.5%0.54%0.18%0.07%
Apr 202643.9%17.9%15.4%11.7%10.3%0.57%0.2%0.11%
May 202645.6%14.5%15.6%13.4%10.2%0.57%0.16%0.08%
Jun 202648.1%14.4%16.2%11.4%9%0.63%0.17%0.11%
Jul 202648.2%14.4%16%11.7%8.9%0.58%0.14%0.11%
Aug 202646.3%16.3%16.7%11.3%8.5%0.68%0.17%0.11%
Sep 202643.5%19.6%17.6%10.4%8.2%0.61%0.12%0.1%

  1. 1.Honda

    43.5%

    Held 1st. 40.4K estimated branded searches, +4.7% vs prior month. Share -2.9 points.

  2. 2.Ryobi

    19.6%

    Moved from 3rd to 2nd. 18.2K estimated branded searches, +34.4% vs prior month. Share +3.3 points.

  3. 3.Makita

    17.6%

    Moved from 2nd to 3rd. 16.3K estimated branded searches, +17.3% vs prior month. Share +0.8 points.

  4. 4.Stihl

    10.4%

    Held 4th. 9.6K estimated branded searches, +2.8% vs prior month. Share -0.9 points.

  5. 5.Husqvarna

    8.2%

    Held 5th. 7.6K estimated branded searches, +7.8% vs prior month. Share -0.3 points.

  6. 6.ECHO

    0.61%

    Held 6th. 570 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Shindaiwa

    0.12%

    Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

  8. 8.Greenworks

    0.1%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ECHO and its closest rivals

Every comparison with ECHO

13 comparisons

How has branded search demand for ECHO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ECHO in New Zealand rose from 420 to 570.
  • Across the 12 months ending September 2026, ECHO’s share of searches among chainsaw and outdoor power brands in New Zealand held steady, from 0.44% to 0.61%.

How did search popularity change for New Zealand chainsaw and outdoor power brands in September 2026?

6 changes

  1. In September 2026, Ryobi overtook Makita to rank 2nd among chainsaw and outdoor power brands in New Zealand, with 19.6% of the searches.

  2. In September 2026, Makita gained share of searches among chainsaw and outdoor power brands in New Zealand, from 16.7% to 17.6%.

  3. In September 2026, Honda lost share of searches among chainsaw and outdoor power brands in New Zealand, from 46.3% to 43.5%.

  4. In September 2026, Stihl lost share of searches among chainsaw and outdoor power brands in New Zealand, from 11.3% to 10.4%.

  5. Husqvarna’s share of searches among chainsaw and outdoor power brands in New Zealand has lost ground for 3 months in a row, from 9% to 8.2% in September 2026.

  6. Estimated monthly branded searches for ECHO in New Zealand rose 35.7% over 12 measured months, from 420 to 570 in September 2026.

How are ECHO’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • echo blower
  • echo chainsaw
  • echo hedge trimmer
  • echo leaf blower
  • echo trimmer

Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ECHO compete?

ECHO is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands6th of 80.61%Shown above
Leaf blower brands7th of 70.28%Show ranking
Cut off saw brands7th of 70.36%Show ranking
Edger brands7th of 70.4%Show ranking
Grass trimmer brands5th of 80.42%Show ranking
Earth auger brands5th of 80.51%Show ranking
Backpack sprayer brands5th of 70.71%Show ranking
Lawn edger brands5th of 80.63%Show ranking
Post hole digger brands3rd of 30.8%Show ranking
Backpack blower brands3rd of 30.84%Show ranking
Brush cutter brands3rd of 50.72%Show ranking
Brush blade brands3rd of 30.96%Show ranking
Power broom brands3rd of 30.97%Show ranking
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