Post hole digger brands in New Zealand:Which are most popular?
In September 2026, Stihl was the most searched post hole digger brand in New Zealand, accounting for 53% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Stihl was mentioned most often, in three of the four answers.
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Top post hole digger brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Stihl was mentioned most often, in three of the four answers. Makita, which ranked second in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about post hole digger brands
4 answers
Asked ChatGPT
“Which post hole digger brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best post hole digger brands in New Zealand?”
Asked ChatGPT
“What's the best post hole digger brand in New Zealand for fence posts?”
Searched Google, AI Overview
“post hole digger nz”
Searched Google, AI Overview
“post hole auger nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which post hole digger brands do people search for most?
This chart shows how often people search Google for each post hole digger brand by name. Each line represents a brand's share of searches for all three post hole digger brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Makita | ECHO |
|---|---|---|---|
| Oct 2025 | 58.8% | 40.5% | 0.74% |
| Nov 2025 | 63.5% | 35.7% | 0.76% |
| Dec 2025 | 62.4% | 36.8% | 0.78% |
| Jan 2026 | 61.8% | 37.4% | 0.74% |
| Feb 2026 | 62.2% | 37.2% | 0.62% |
| Mar 2026 | 58.6% | 40.7% | 0.74% |
| Apr 2026 | 59.1% | 40.3% | 0.61% |
| May 2026 | 62.5% | 36.7% | 0.78% |
| Jun 2026 | 57.4% | 41.8% | 0.76% |
| Jul 2026 | 57.5% | 41.9% | 0.63% |
| Aug 2026 | 57.7% | 41.6% | 0.76% |
| Sep 2026 | 53% | 46.2% | 0.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53% | 9.3K | +1.6% | -4.6 points | |
| 2, held 2nd | 46.2% | 8.1K | +22.7% | +4.6 points | |
| 3, held 3rd | 0.8% | 140 | +16.7% | 0 points |
Which brand is most popular in search among post hole digger brands in New Zealand?
3 brands
In September 2026, Stihl was the most searched among post hole digger brands in New Zealand, with an estimated 9.3K branded searches, 53% of all searches for the three we track. Makita is in 2nd place, 6.9 percentage points behind at 46.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Stihl | 58.8% → 53% | 63.5%Nov 2025 | 53%Sep 2026 | 1st |
 Makita | 40.5% → 46.2% | 46.2%Sep 2026 | 35.7%Nov 2025 | 2nd |
 ECHO | 0.74% → 0.8% | 0.8%Sep 2026 | 0.61%Apr 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Stihl’s share of searches among post hole digger brands in New Zealand decreased from 58.8% to 53%.
- Across the 12 months ending September 2026, Makita’s share of searches among post hole digger brands in New Zealand increased from 40.5% to 46.2%.
- Across the 12 months ending September 2026, Stihl’s share of searches among post hole digger brands in New Zealand peaked at 63.5% in November 2025 and was lowest at 53% in September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among post hole digger brands in New Zealand peaked at 46.2% in September 2026 and was lowest at 35.7% in November 2025.
- Across the 12 months ending September 2026, ECHO held steady: its share of searches among post hole digger brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand post hole digger brands in September 2026?
3 changes
In September 2026, Makita gained share of searches among post hole digger brands in New Zealand, from 41.6% to 46.2%.
In September 2026, Stihl lost share of searches among post hole digger brands in New Zealand, from 57.7% to 53%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
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