Brandwave

How popular isECHO?

In September 2026, people searched for ECHO by name about 570 times in New Zealand, a 35.7% increase from the previous year. These searches made up 0.8% of all New Zealand post hole digger brand searches, placing ECHO third out of three brands. When we asked both ChatGPT and Google AI Overviews about post hole digger brands, ECHO did not appear in any of the answers.

Search and AI answers in September 2026

ECHO is the third most searched of 3 competitors.

  1. StihlShare of searches 53%Mentioned in 3 of 4 AI answers
  2. MakitaShare of searches 46.2%Mentioned in 0 of 4 AI answers
  3. ECHOShare of searches 0.8%Mentioned in 0 of 4 AI answers
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Top post hole digger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ECHO did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Makita0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ECHO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about post hole digger brands

4 answers

  • Asked ChatGPT

    “Which post hole digger brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best post hole digger brands in New Zealand?”

      1. 1Stihl

    2. Asked ChatGPT

      “What's the best post hole digger brand in New Zealand for fence posts?”

      1. 1Stihl

    3. Searched Google, AI Overview

      “post hole digger nz”

      1. 1Stihl

    4. Searched Google, AI Overview

      “post hole auger nz”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which post hole digger brands compete with ECHO?

    ECHO against post hole digger brands in New Zealand, by month

    Share of searches by month for Stihl, Makita, ECHO. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStihlMakitaECHO
    Oct 202558.8%40.5%0.74%
    Nov 202563.5%35.7%0.76%
    Dec 202562.4%36.8%0.78%
    Jan 202661.8%37.4%0.74%
    Feb 202662.2%37.2%0.62%
    Mar 202658.6%40.7%0.74%
    Apr 202659.1%40.3%0.61%
    May 202662.5%36.7%0.78%
    Jun 202657.4%41.8%0.76%
    Jul 202657.5%41.9%0.63%
    Aug 202657.7%41.6%0.76%
    Sep 202653%46.2%0.8%

    1. 1.Stihl

      53%

      Held 1st. 9.3K estimated branded searches, +1.6% vs prior month. Share -4.6 points.

    2. 2.Makita

      46.2%

      Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +4.6 points.

    3. 3.ECHO

      0.8%

      Held 3rd. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.

    Compare popularity between ECHO and its closest rivals

    Every comparison with ECHO

    13 comparisons

    How has branded search demand for ECHO changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for ECHO in New Zealand rose from 420 to 570.
    • Across the 12 months ending September 2026, ECHO’s share of searches among post hole digger brands in New Zealand held steady, from 0.74% to 0.8%.

    How did search popularity change for New Zealand post hole digger brands in September 2026?

    3 changes

    1. In September 2026, Makita gained share of searches among post hole digger brands in New Zealand, from 41.6% to 46.2%.

    2. In September 2026, Stihl lost share of searches among post hole digger brands in New Zealand, from 57.7% to 53%.

    3. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

    How are ECHO’s branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • echo blower
    • echo chainsaw
    • echo hedge trimmer
    • echo leaf blower
    • echo trimmer

    Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does ECHO compete?

    ECHO is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Chainsaw and outdoor power brands6th of 80.61%Show ranking
    Leaf blower brands7th of 70.28%Show ranking
    Cut off saw brands7th of 70.36%Show ranking
    Edger brands7th of 70.4%Show ranking
    Grass trimmer brands5th of 80.42%Show ranking
    Earth auger brands5th of 80.51%Show ranking
    Backpack sprayer brands5th of 70.71%Show ranking
    Lawn edger brands5th of 80.63%Show ranking
    Post hole digger brands3rd of 30.8%Shown above
    Backpack blower brands3rd of 30.84%Show ranking
    Brush cutter brands3rd of 50.72%Show ranking
    Brush blade brands3rd of 30.96%Show ranking
    Power broom brands3rd of 30.97%Show ranking
    Creator with pink hair and a pink jacket

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