Grass trimmer brands in New Zealand:Which are most popular?
In September 2026, Stihl was the most searched grass trimmer brand in New Zealand, accounting for 27.9% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Stihl, Ryobi and Makita showed up in every answer. Makita was recommended most often, coming first in one out of five responses.
StihlShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
RyobiShare of searches 25.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
MakitaShare of searches 24.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HusqvarnaShare of searches 21.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ECHOShare of searches 0.42%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top grass trimmer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Stihl, Ryobi and Makita appeared every time. Makita was recommended most often, coming first in one out of five answers. Stihl was second, and Ryobi was third. Greenworks, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grass trimmer brands
5 answers
Asked ChatGPT
“Which grass trimmer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best grass trimmer brands in New Zealand?”
Asked ChatGPT
“What's the best grass trimmer brand in New Zealand for a medium backyard?”
Searched Google, AI Overview
“grass trimmer nz”
Searched Google, AI Overview
“best line trimmer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which grass trimmer brands do people search for most?
This chart shows how often people search Google for each grass trimmer brand by name. Each line represents a brand's share of searches for all eight grass trimmer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, Ryobi, Makita, Husqvarna. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Ryobi | Makita | Husqvarna | ECHO | Greenworks | Bosch | Milwaukee |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 21.6% | 19.2% | 30.4% | 0.35% | 0.32% | 0.09% | 0.03% |
| Nov 2025 | 29% | 27.9% | 16.3% | 25.9% | 0.35% | 0.35% | 0.1% | 0.02% |
| Dec 2025 | 29.3% | 29.6% | 17.3% | 23% | 0.37% | 0.37% | 0.1% | 0.05% |
| Jan 2026 | 30.8% | 25.2% | 18.6% | 24.6% | 0.37% | 0.39% | 0.06% | 0.03% |
| Feb 2026 | 32.2% | 22.1% | 19.2% | 25.7% | 0.32% | 0.32% | 0.09% | 0.03% |
| Mar 2026 | 28.5% | 25.4% | 19.7% | 25.8% | 0.36% | 0.21% | 0.03% | 0.03% |
| Apr 2026 | 30% | 22.6% | 20.4% | 26.3% | 0.31% | 0.28% | 0.09% | 0.03% |
| May 2026 | 34.8% | 18.2% | 20.4% | 25.9% | 0.43% | 0.22% | 0.06% | 0.03% |
| Jun 2026 | 31.3% | 20.8% | 22.8% | 24.3% | 0.42% | 0.24% | 0.03% | 0.03% |
| Jul 2026 | 31.9% | 20.1% | 23.3% | 24.1% | 0.35% | 0.18% | 0.04% | 0.04% |
| Aug 2026 | 30.8% | 23.5% | 22.2% | 22.8% | 0.4% | 0.24% | 0.07% | 0.03% |
| Sep 2026 | 27.9% | 25.4% | 24.3% | 21.7% | 0.42% | 0.21% | 0.06% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.9% | 9.3K | +1.6% | -2.9 points | |
| 2, held 2nd | 25.4% | 8.5K | +21.1% | +1.9 points | |
| 3, moved from 4th to 3rd | 24.3% | 8.1K | +22.7% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 21.7% | 7.3K | +7.2% | -1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.42% | 140 | +16.7% | 0 points | |
| 6, held 6th | 0.21% | 70 | 0% | 0 points | |
| 7, held 7th | 0.06% | 20 | 0% | 0 points | |
| 8, held 8th | 0.03% | 10 | 0% | 0 points |
1.
Stihl27.9%
Held 1st. 9.3K estimated branded searches, +1.6% vs prior month. Share -2.9 points.
2.
Ryobi25.4%
Held 2nd. 8.5K estimated branded searches, +21.1% vs prior month. Share +1.9 points.
3.
Makita24.3%
Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.1 points.
21.7%
Moved from 3rd to 4th. 7.3K estimated branded searches, +7.2% vs prior month. Share -1 points.
5.
ECHO0.42%
Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.
0.21%
Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Bosch0.06%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
0.03%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among grass trimmer brands in New Zealand?
8 brands
In September 2026, Stihl was the most searched among grass trimmer brands in New Zealand, with an estimated 9.3K branded searches, 27.9% of all searches for the eight we track. Ryobi is in 2nd place, 2.5 percentage points behind at 25.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Stihl | 27.9% | 34.8%May 2026 | 27.9%Sep 2026 | 2nd → 1st |
| Ryobi | 21.6% → 25.4% | 29.6%Dec 2025 | 18.2%May 2026 | 3rd → 2nd |
| Makita | 19.2% → 24.3% | 24.3%Sep 2026 | 16.3%Nov 2025 | 4th → 3rd |
| Husqvarna | 30.4% → 21.7% | 30.4%Oct 2025 | 21.7%Sep 2026 | 1st → 4th |
| ECHO | 0.35% → 0.42% | 0.43%May 2026 | 0.31%Apr 2026 | 5th |
| Greenworks | 0.32% → 0.21% | 0.39%Jan 2026 | 0.18%Jul 2026 | 6th |
| Bosch | 0.09% → 0.06% | 0.1%Dec 2025 | 0.03%Mar 2026 | 7th |
| Milwaukee | 0.03% | 0.05%Dec 2025 | 0.02%Nov 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ryobi’s share of searches among grass trimmer brands in New Zealand increased from 21.6% to 25.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among grass trimmer brands in New Zealand increased from 19.2% to 24.3%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among grass trimmer brands in New Zealand decreased from 30.4% to 21.7%.
- Across the 12 months ending September 2026, Stihl’s share of searches among grass trimmer brands in New Zealand peaked at 34.8% in May 2026 and was lowest at 27.9% in September 2026.
- Across the 12 months ending September 2026, Ryobi’s share of searches among grass trimmer brands in New Zealand peaked at 29.6% in December 2025 and was lowest at 18.2% in May 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among grass trimmer brands in New Zealand peaked at 24.3% in September 2026 and was lowest at 16.3% in November 2025.
- Across the 12 months ending September 2026, Stihl rose from 2nd to 1st among grass trimmer brands in New Zealand.
- Across the 12 months ending September 2026, Ryobi rose from 3rd to 2nd among grass trimmer brands in New Zealand.
- Across the 12 months ending September 2026, Makita rose from 4th to 3rd among grass trimmer brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 4th among grass trimmer brands in New Zealand.
- Across the 12 months ending September 2026, ECHO, Greenworks, Bosch and Milwaukee held steady: their share of searches among grass trimmer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand grass trimmer brands in September 2026?
7 changes
In September 2026, Makita overtook Husqvarna to rank 3rd among grass trimmer brands in New Zealand, with 24.3% of the searches.
In September 2026, Ryobi gained share of searches among grass trimmer brands in New Zealand, from 23.5% to 25.4%.
In September 2026, Stihl lost share of searches among grass trimmer brands in New Zealand, from 30.8% to 27.9%.
In September 2026, Husqvarna lost share of searches among grass trimmer brands in New Zealand, from 22.8% to 21.7%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
Estimated monthly branded searches for Greenworks in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
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