Brandwave

How popular isECHO?

In September 2026, people searched for ECHO by name about 570 times in New Zealand, a 35.7% increase from the previous year. These searches made up 0.42% of all New Zealand grass trimmer brand searches, placing ECHO fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about grass trimmer brands, ECHO appeared in one of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

ECHO is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. StihlShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. RyobiShare of searches 25.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. MakitaShare of searches 24.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. HusqvarnaShare of searches 21.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ECHOShare of searches 0.42%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top grass trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ECHO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ECHO is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Stihl2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. ECHO5th
  6. Greenworks–
  7. Bosch–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grass trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which grass trimmer brands compete with ECHO?

ECHO against grass trimmer brands in New Zealand, by month

Share of searches by month for Stihl, Ryobi, Makita, Husqvarna, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiMakitaHusqvarnaECHOGreenworksBoschMilwaukee
Oct 202527.9%21.6%19.2%30.4%0.35%0.32%0.09%0.03%
Nov 202529%27.9%16.3%25.9%0.35%0.35%0.1%0.02%
Dec 202529.3%29.6%17.3%23%0.37%0.37%0.1%0.05%
Jan 202630.8%25.2%18.6%24.6%0.37%0.39%0.06%0.03%
Feb 202632.2%22.1%19.2%25.7%0.32%0.32%0.09%0.03%
Mar 202628.5%25.4%19.7%25.8%0.36%0.21%0.03%0.03%
Apr 202630%22.6%20.4%26.3%0.31%0.28%0.09%0.03%
May 202634.8%18.2%20.4%25.9%0.43%0.22%0.06%0.03%
Jun 202631.3%20.8%22.8%24.3%0.42%0.24%0.03%0.03%
Jul 202631.9%20.1%23.3%24.1%0.35%0.18%0.04%0.04%
Aug 202630.8%23.5%22.2%22.8%0.4%0.24%0.07%0.03%
Sep 202627.9%25.4%24.3%21.7%0.42%0.21%0.06%0.03%

  1. 1.Stihl

    27.9%

    Held 1st. 9.3K estimated branded searches, +1.6% vs prior month. Share -2.9 points.

  2. 2.Ryobi

    25.4%

    Held 2nd. 8.5K estimated branded searches, +21.1% vs prior month. Share +1.9 points.

  3. 3.Makita

    24.3%

    Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.1 points.

  4. 4.Husqvarna

    21.7%

    Moved from 3rd to 4th. 7.3K estimated branded searches, +7.2% vs prior month. Share -1 points.

  5. 5.ECHO

    0.42%

    Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.

  6. 6.Greenworks

    0.21%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bosch

    0.06%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Milwaukee

    0.03%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ECHO and its closest rivals

Every comparison with ECHO

13 comparisons

How has branded search demand for ECHO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ECHO in New Zealand rose from 420 to 570.
  • Across the 12 months ending September 2026, ECHO’s share of searches among grass trimmer brands in New Zealand held steady, from 0.35% to 0.42%.

How did search popularity change for New Zealand grass trimmer brands in September 2026?

6 changes

  1. In September 2026, Makita overtook Husqvarna to rank 3rd among grass trimmer brands in New Zealand, with 24.3% of the searches.

  2. In September 2026, Ryobi gained share of searches among grass trimmer brands in New Zealand, from 23.5% to 25.4%.

  3. In September 2026, Stihl lost share of searches among grass trimmer brands in New Zealand, from 30.8% to 27.9%.

  4. In September 2026, Husqvarna lost share of searches among grass trimmer brands in New Zealand, from 22.8% to 21.7%.

  5. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

  6. Estimated monthly branded searches for Greenworks in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

How are ECHO’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • echo blower
  • echo chainsaw
  • echo hedge trimmer
  • echo leaf blower
  • echo trimmer

Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ECHO compete?

ECHO is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands6th of 80.61%Show ranking
Leaf blower brands7th of 70.28%Show ranking
Cut off saw brands7th of 70.36%Show ranking
Edger brands7th of 70.4%Show ranking
Grass trimmer brands5th of 80.42%Shown above
Earth auger brands5th of 80.51%Show ranking
Backpack sprayer brands5th of 70.71%Show ranking
Lawn edger brands5th of 80.63%Show ranking
Post hole digger brands3rd of 30.8%Show ranking
Backpack blower brands3rd of 30.84%Show ranking
Brush cutter brands3rd of 50.72%Show ranking
Brush blade brands3rd of 30.96%Show ranking
Power broom brands3rd of 30.97%Show ranking
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Is ECHO your brand?

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