ECHO vs Shindaiwa:Which is more popular?
In September 2026, ECHO had more branded searches than Shindaiwa among chainsaw and outdoor power brands in New Zealand. ECHO had about 570 branded searches, while Shindaiwa had 110. ECHO made up 0.61% of all chainsaw and outdoor power brand searches we track, and Shindaiwa accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, ECHO appeared in three of the five answers and Shindaiwa in two. ECHO was mentioned before Shindaiwa in three out of four answers.
Who do people search for more?
ECHO, about 5 searches for every 1 for Shindaiwa
Who does AI mention more?
ECHO, mentioned in 3 of 5 answers, Shindaiwa in 2
Who does AI recommend more?
ECHO, named ahead of Shindaiwa in 3 of 4 answers
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Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ECHO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shindaiwa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ECHO was listed before Shindaiwa in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shindaiwa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chainsaw and outdoor power brands
5 answers
Asked ChatGPT
“Which chainsaw and outdoor power brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chainsaw and outdoor power brands in New Zealand?”
Asked ChatGPT
“What's the best chainsaw and outdoor power brand in New Zealand for a farm or garden?”
Searched Google, AI Overview
“chainsaw brands nz”
Searched Google, AI Overview
“best chainsaw nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is ECHO or Shindaiwa more popular in search?
This chart shows how often people search Google for ECHO and Shindaiwa by name. Each line represents a brand's share of searches for all eight chainsaw and outdoor power brands we track, month by month, from searches in New Zealand.
Share of searches by month for ECHO, Shindaiwa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Ryobi | Makita | Stihl | Husqvarna | ECHO | Shindaiwa | Greenworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 18.1% | 15.3% | 10.7% | 11.3% | 0.44% | 0.15% | 0.09% |
| Nov 2025 | 37.4% | 23.3% | 15.3% | 12.5% | 10.8% | 0.46% | 0.17% | 0.07% |
| Dec 2025 | 41.2% | 22.3% | 14.5% | 12.1% | 9.3% | 0.41% | 0.14% | 0.07% |
| Jan 2026 | 45% | 19.2% | 14% | 11.8% | 9.4% | 0.42% | 0.14% | 0.06% |
| Feb 2026 | 45.3% | 17% | 14.7% | 12.4% | 9.9% | 0.49% | 0.15% | 0.1% |
| Mar 2026 | 47.7% | 17.5% | 13.9% | 10.6% | 9.5% | 0.54% | 0.18% | 0.07% |
| Apr 2026 | 43.9% | 17.9% | 15.4% | 11.7% | 10.3% | 0.57% | 0.2% | 0.11% |
| May 2026 | 45.6% | 14.5% | 15.6% | 13.4% | 10.2% | 0.57% | 0.16% | 0.08% |
| Jun 2026 | 48.1% | 14.4% | 16.2% | 11.4% | 9% | 0.63% | 0.17% | 0.11% |
| Jul 2026 | 48.2% | 14.4% | 16% | 11.7% | 8.9% | 0.58% | 0.14% | 0.11% |
| Aug 2026 | 46.3% | 16.3% | 16.7% | 11.3% | 8.5% | 0.68% | 0.17% | 0.11% |
| Sep 2026 | 43.5% | 19.6% | 17.6% | 10.4% | 8.2% | 0.61% | 0.12% | 0.1% |
How has the ECHO and Shindaiwa comparison changed over the last 12 months?
3 findings
- ECHO was ahead of Shindaiwa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ECHO’s share of searches among chainsaw and outdoor power brands in New Zealand moved from 0.44% to 0.61%, and its estimated monthly branded searches moved from 420 to 570.
- Across the 12 months ending September 2026, Shindaiwa’s share of searches among chainsaw and outdoor power brands in New Zealand moved from 0.15% to 0.12%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand chainsaw and outdoor power brands in September 2026?
2 changes
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using ECHO’s and Shindaiwa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chainsaw and outdoor power brands
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